The Power of Business Videos in Today’s Corporate World
What is a Business Video? Business Videos, also known as corporate videos, present what the company does, including what products or services it offers and how it produces them. In other words, corporate videos can help build an identity for your company as you draw in viewers by creating videos with attention-grabbing images, text and sound. Furthermore, business videos are also used to show how a company operates within a national and international reach and how it deals with global clients. As a result, people can get a good grasp of the kind of clients the company usually works with.
In addition, it can also show the team behind the products or services, the factories where they are developed or offered, or their offices. Finally, it is a key way to present the technologies and processes involved.
Below there is an example of a project we did for Nestlé, on the importance of diversity and inclusion in their business:
Why Do You Need Business Videos?
Here are some reasons that explain the importance of business videos:
1. Greater brand awareness
Business videos aid your company by increasing your brand awareness and also helps customers identify with you. If a customer can identify you, it helps them feel more confident in their decision and as a result are more likely to buy a product or service. Therefore, making your brand recognizable and more approachable through business videos can help boost your sales.
2. Better product understanding
It helps you increase understanding of your products or services, entertainingly. A business video is a great way for your customer to quickly and easily understand who you are as a company and what your product or service exactly entails. As a matter of fact, according to a study, it found that 94% of consumers watched videos to learn more about the product or services before making a purchase. To inform your client, so they understand what they’re buying, is essential towards transforming potential sales into actual ones.
3. Improve SEO
Search engines favour videos. Actually, Google rewards companies with rich content (videos and images) in their websites, ranking them higher. Also, by adding a video in your company’s website it increases the time users spend in your page which indicates an increase in user engagement and content relevance. Overall, improving your SEO and conversion rates.
4. Expanded audience
When a video is memorable and connects with your viewers, it’s frequently shared, expanding your audience to include more potential customers. Nowadays, with the constant need to share our interests through social media, we’re able to reach different customer segments easily. Consequently, the company can reach more potential customers through their followers’ shares, likes and comments.
5. Increased Conversions
A professionally made business video is the perfect opportunity to include a strong call to action (CTA). Because it guides potential customers toward the next step. Whether it’s making a purchase, signing up for a service, or learning more. By strategically placing a compelling CTA, you not only keep your audience engaged but also encourage them to take immediate action, increasing the chances of conversion.
6. Boost ROI with Your Business Videos
Investing in a professional business video production boosts ROI by delivering high quality, engaging content that aligns with your business goals. Therefore, making it more likely to convert viewers into actual customers. Moreover, it saves your team valuable time while leveraging expert storytelling, professional camera equipment, and creative direction to maximize impact.
How much do Business Videos cost?
Business videos can cost anywhere between £3,000 to £30,000. It depends on several factors, such as:
- Creative idea
- Equipment
- Company hired to film it
- Number of locations
- Number of videos desired
- Length of the videos
- Adjustment of the length of the videos to be used in social media.
- Inclusion of effects
- Use of a voice-over
- Inclusion of music
Understanding these factors helps businesses make informed decisions, ensuring they get the best value while creating a video that engages and converts.
The Changing Faces of Business Videos
Here at Impress, our team has extensive experience in filming corporate videos. For instance, we have worked with lots of companies, helping them to raise awareness and to increase their inquiries. However, what we have observed over the last years is that there has been a shift from the usual business video to a more personal approach. Now, rather than just showing the products and services offered, there is a focus on the business environment and the company-client relationship. Companies try to show that they are humans just like their clients.
Here’s an example of a business video with a more personal approach we shot with the Campbell Academy:
Types of Business Videos
Corporate videos come in many forms. Each one serving a different purpose in engaging audiences and building brand credibility.
- Video ads: Are short and impactful, created to promote a product or service across various media platforms.
- Product demo: Videos which help potential customers visualize the product by highlighting their features.
- Testimonial and case study: A more personal approach, using real customer experiences to establish trust and demonstrate a product’s effectiveness.
- How-to videos: Highlight expertise by offering step-by-step solutions while incorporating a brand’s product or service.
- Origin story: A way to humanise the brand by illustrating its journey.
- Onboarding and training videos: Help new employees integrate into the company culture.
No matter the type, corporate videos are a powerful tool for businesses to communicate their message in an engaging and memorable way.
Keys to Business Video Production
Whatever your approach, it’s important to follow several key stages to create impactful business videos. Below there are 5 key points to get you started:
- First, start with a brainstorm.
- Next, focus on your customers’ benefits.
- Perfect the script or storyboard, as it is a great way to organise your ideas and visualise them.
- Match your ideas with strong visuals. Make sure your first scene is eye-catching.
- Finally, share your video using the right channels. No matter where you share it, make sure you optimise your video’s title, description and call to action.
