8th May 2021
The amount of video content being released in the digital space is growing more than ever. People, bombarded with thousands of videos per day, have a lot of options to pick from. Because of that, they have become quite selective and attracted by the videos that engage them the most. One of the video types with higher engagement rates are animated videos. You can read this blog to learn what exactly is an animated video and to understand the main reasons why people like and engage with them.
What is an animated video?
An animated video is a cost-effective marketing tool known for its ability to simplify complex messages. Most of the businesses that would like to share key points use it.
Why does people like animated videos?
1. Animation videos deliver A Great Story
People not only watch contents that tell a great story but that deliver it well. This is where animation videos do a great job in pulling people with their ability to bring concepts to life by bending the laws of the physical world and giving the content creator the freedom to deliver to the audience something different.
People like animated videos in their ability to easily set a context to any far-fetched idea, and a real action video is very limited in this sort of ability.
2. Great at explanations
Animation helps viewers understand all the complicated and sophisticated information that an organisation needs to convey. Besides, it is able to make gruesome content (common in some industries like medicine) more pleasant. The engaging and exciting content of an animated video makes it easier for viewers to get the message across and retain the information, making the learning process more enjoyable.
3. Animated Videos Strengthen Communications
Animated characters aid businesses communicate messages and emotions effectively. Despite being animated objects, characters help viewers feel connected to the story, strengthening the communication between the creator of the video and the viewer.
4. Creates Nostalgia
Animated characters (if well-known) can create nostalgia. In order to create nostalgia, some businesses add old cartoons to their animated videos to take viewers back on time. This makes a brand more relatable and increases the chances to be remembered
5. Brings the Entertainment Factor
People prefer animation rather than videos featuring complex information and facts as they are way more entertaining. This is mainly because animation makes the whole process of watching a business video exciting and fun. In addition, animation increases engagement and helps the audience focus on the main message.
6. Animated Videos Have No Creative Limitations
When it comes to animation video production there are no limits. Businesses have creative freedom. They can even present abstract ideas and concepts without being bogged down by the need for an actor or other real-world issues.
7. Higher Level of Interest
The concluding reason as to why people like animation videos is that for an organisation it is easy to create that level of curiosity in your brand and the message you have to say. Giving a lot of control as well in the creative process in what emotions to stimulate in the viewer as the video progress.
After reading this blog, you may have a better understanding of what are animated videos and why people like them. Should you have any doubt, do not hesitate to get in touch.
Thank you for reading,