7 reasons why people like Animated Videos

The amount of video content available on the internet is increasing faster than ever. People have a lot of video content in mind, as they are flooded with thousands of videos every day.

As a result, individuals have become highly picky and drawn to the videos that engage them the most. Animated videos are one of the video kinds with the highest engagement rates.

Animated videos are one of the video kinds with the highest engagement rates. So you may want to read this blog to discover what an animated video is and why people appreciate and connect with it.

What is an animated video?

An animated video is a cost-effective marketing tool known for its ability to simplify complex messages. Most of the businesses that would like to share key points use it.

Why does people like animated videos?

1. Animation videos have a deeper a story behind 

People not only watch contents that tell a great story but that deliver it well. This is where animation videos do a great job in pulling people with their ability to bring concepts to life by bending the laws of the physical world and giving the content creator the freedom to deliver to the audience something different. 

People like animated videos in their ability to easily set a context to any far-fetched idea, and a real action video is very limited in this sort of ability. 

2. Great at explanations

Animation assists visitors in comprehending all of the complex and sophisticated information that an organisation must present. Furthermore, it has the ability to make unpleasant content (which is common in some fields such as medical and dentistry), more enjoyable.

The engaging and exciting content of an animated video makes it easier for viewers to get the message across and retain the information, making the learning process more enjoyable. 

3. Animated videos strengthen communications

The third reason people appreciate animated videos is that the characters used help firms to successfully communicate messages and emotions to viewers.

Although the characters are animated objects, it helps viewers feel engaged in the tale, which improves connection between the video developer and the spectator.

4. Creates nostalgia 

Animated characters (if well-known) can create nostalgia. In order to create nostalgia, some businesses add old cartoons to their animated videos to take viewers back on time. This makes a brand more relatable and increases the chances to be remembered

5. Entertainment Factor 

What we found out was that people prefer animation rather than videos, and even more if these videos feature complex information and facts. The reason why this happens is because animated videos are more entertaining than other types of videos.

This is mainly because animation makes the whole process of watching a business video exciting and fun. In addition, animation increases engagement and helps the audience focus on the main message.

6. Animated videos have no creative limitations 

When it comes to animation video production there are no limits. Businesses have creative freedom. They can even present abstract ideas and concepts without being bogged down by the need for an actor or other real-world issues.

7. Higher level of interest 

The concluding reason as to why people like animation videos is that for an organisation it is easy to create that level of curiosity in your brand and the message you have to say. Giving a lot of control as well in the creative process in what emotions to stimulate in the viewer as the video progress.


After reading this blog, you may have a better understanding of what are videos with animation and why people like them. Thank you for reading,



Contact Impress Video now

If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!