Why Should Video Be an Element of Your 2024 Marketing Strategy?

Video marketing is currently one of the best strategies to implement in your business. Since now videos are preferred rather than having to read, it is key to start using them. In addition, after the pandemic, people tend to watch videos and interact with them more. So, getting an understanding of videos and key features to include them can make an impact on the reach of your marketing strategy.

Because of the social media video range, it now covers an international scope. Currently, everything is interconnected and users enjoy watching a video on the internet about a business, a service or a product. Hence, videos can be used to reach potential customers as well as bring awareness of your brand to new people.

What exactly is video marketing?

The use of video content to promote or educate audiences about your brand and goods is referred to as video marketing. Video can be used by brands in a number of digital channels and formats. So, depending on the target of the video production, it will need to be shared on specific platforms according to the audience.

Furthermore, videos are an engaging way to connect with viewers, thus, making them will give your business a closer relationship with customers. Also, they have the possibility of subtitles for people who need them. Videos can be dynamic by adding animation, which can have voice-overs in different languages. Therefore, adding a wide range of innovative ideas will give more brand exposure.

Reasons to use video in 2024 for your marketing strategy

1. Video adds personality to your business

The video serves as the face of your company. It is a way of making a company communicate with external people. Additionally, it adds a touch of personality to the business. Also, it eliminates the cost of having to hire people to be in the videos by using internal employees. Thus, achieving a more realistic and relatable video, as well as showing who is behind your company. So, this saving cost can be partly used to hire a good production company to guide you through the process of video production. It is always better to use your own identity and people to connect directly with customers. That way, viewers will relate more to your content and see your video as authentic.

2. More engagement and viewer interaction

As mentioned before, engagement increases with videos as they are a fun and entertaining way to reach potential customers. All this leads to greater interaction of videos and posts about them. Social media reaches millions of viewers daily, so, it is more likely that they will share the video with their friends. Hence, it all provides more perception online of your business and your practices, acting as your advertising. This leads to increasing brand awareness due to greater interaction and views.

3. Improves website views and SEO

Companies that use videos on their websites experience higher traffic from searches than the ones with no videos. Moreover, businesses that use video marketing see a 49% faster increase in income than those that do not. Therefore, video can improve your business ranking and levels in search optimisation, which directly relates to the improvement of your positioning.

Website traffic improvement is key when building new professional relationships, attracting potential customers or generating leads. Using keywords is what makes your SEO stand, along with specific descriptions. On top of that, videos have a much higher chance of being shared and are 45 times more likely to appear on Google’s first page than text results. All in all, it allows you a much better chance to attract more visitors to your website and boost brand awareness.

4. Encourages social shares and builds trust

Video marketers need to keep in mind that people share their feelings on social media, not facts. 76% of users claim that if a branded video was entertaining, they would share it with their friends. And now more than ever, social media channels are enhancing this to attract accounts. Besides, it is key for users to enjoy and find both entertaining and informative videos. It is not about making funny videos, is about making it easier to understand some information, facts or features.

On the other hand, trust is what makes conversion rates. A loyal customer is what every business wants to achieve. The more trust you produce in customers, the more likely it is that they will come back to you again in the future. The whole concept of marketing strategy focuses on trust. So, it is essential to provide clients with useful information. All in all, not only focusing on increasing the customer base but also targeting loyal customers or returning clients.

Videos are a great way to interact with your clients and implementing them in your marketing strategy will surely improve your results. Even more, a visual production is always attractive to people and Google in order to appear first in searches. Also, users are increasing video consumption as it is the best way to know about a product or service. Furthermore, videos provide a more impersonal way of interaction or it can also simplify the process of a business. So, why not start making videos with us for your company?

Thank you for taking the time to read the post,

Sara.

Contact Impress Video now

If you would like to do a Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!