Unlock the Power of Event Videos: Elevate Your Storytelling Effortlessly
Organising an event takes a lot of time and money, but if you make the most out of it, it will pay off.
Organising a corporate event demands loads of time and financial investment. Yet, when executed effectively, the returns are substantial and pay off the costs.
These events are meticulously planned over weeks, if not months, and are a great way to showcase what your business does and how you do it, right? So, imagine not having any record of the buzz it created and the impact it had on the attendees. Sounds like a missed opportunity, doesn’t it?
This is where corporate event videos enter the chat. They’re like the cool, condensed version of all the fun, achievements, and excitement wrapped up in a neat little package. Not to say that they are a great way to generate brand awareness and to get a bang for your buck, or saying this in another way, to obtain a high ROI out of it.
What exactly are Event Highlight Videos?
Event videography, as its name says, is a type of video production that involves a videographer documenting social and special occasions on video. Think of an event videographer as your personal paparazzi.
These videos capture the vibe, the energy, and all the good stuff that goes down at your event, and are a proven effective and the ultimate way to extend the value and life of your event.
And the highlight reel? It’s like the best bits crammed into a 2 to 4-minute adrenaline rush, complete with catchy tunes.
What Does An Event Highlight Video Look Like?
Whether you’re DIY-ing it or calling in the professional video production people, a killer event highlight video needs to hit all the right notes. Make sure the video shows the main parts of the event, the purpose as well as interviews with some speakers and attendees sharing their experience.
The video production company first captures loads of footage throughout the event. Then scrubs through the entire footage captured to find the best moments and turn it into a highlight reel that’s sure to turn heads.
A standard highlight video might include:
- Panoramic views, capturing the venue’s atmosphere.
- Time-lapse sequences illustrating the gradual influx of guests into the space.
- A compilation showcasing attendees engaging and enjoying themselves at various booths throughout the event.
- Dynamic footage featuring prominent speakers delivering presentations on stage.
- Energetic interviews conveying enthusiasm and insights from participants.
- Recognition of sponsors and exhibition stands.
Now that we’ve covered what corporate highlight event videos typically entail, let’s explore how filming your corporate event can contribute to the growth of both you and your business.
8 Benefits of having a Corporate Event Video
1. A Corporate Event Video boosts your brand awareness
Videos can be used before, during and after the event. Encouraging attendees to share videos on social media during the event using a certain hashtag and posting related videos after the event can help you reach new audiences and boost awareness.
2. Position your company in the market
Many people may not know what your company is about. Doing an event and filming it may help potential customers understand what products or services you offer. It will also show them that you are one of the leading companies in the market that takes care of their consumers’ experience.
For example, this event video shows that MSDUK takes deep care about people, their employability, and diversity by creating these innovation challenges.
3. The perfect way to deliver key messages
A 1-minute video of your event is a great way to tell your story. Keep it short and simple and share the message with your audience.
4. A Corporate Event Video gives you more dynamic content to distribute
You may have a website, a Google my business account, as well as some social media profiles that require fresh content every week. Filming your corporate event and creating short videos for each of them may help you with your content strategy. Taking some quotes and tips from the videos may be a good idea too. Use it as an educational tool, to promote your next event or to reach companies you want to collaborate with.
5. Extend the event reach
If just a few people have been able to attend the event due to limited resources, video is a great way to share the event with people around the country, especially with your target audience.
6. Video is one of the most cost-effective marketing tools
A corporate event video is one of the most effective tools you can use to grow your audience and promote your business. In fact, 52% of marketers say that video is one of the types of content that provide the best ROI.
7. Helps improve your coming events
You can audit the day through the video and make improvements for future ones. Reflecting on the day and adjusting to the audience needs results in a better turnout.
8. Event videos are repurposable for your website and socials
Embedding video onto your website helps with your SEO ranking in Google. Google loves videos as it reduces bounce rates, resulting in people staying on your website longer.
The best thing to do is to take your event video and shorten it into a show reel. The highlights of your event grab people’s attention to make the site more personable.
Social media is also a great place to repurpose your event video. In each of the social media, it is very important to tailor the video to the platform’s audiences. As an example, posting on YouTube, the preferred length is around 10 minutes. Although, on a platform like Instagram, 1 minute is more than enough.
Following the same example we provided before, here we give you another example of how these videos can be repurposed and used on social media and on your website, being the perfect storytelling technique for you and for what you do, because when there’s an engaging and perfect video, you don’t even need a text explaining what you do.
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Why work with an Event Video Production Company?
Are you wondering why you should collaborate with an Event Video Production Company?
Crafting a captivating video requires more than just equipment—it demands technical expertise and years of experience.
This experience comes from a wealth of tried-and-tested methods, which will ensure your event video to have top-notch results every time.
At the heart of it all is storytelling—the ability to weave narratives that resonate deeply with audiences.
When seeking the perfect production partner, take a peek at their portfolio to gauge if their style aligns with your vision and needs.
We hope you found this blog interesting, and thank you for taking the time to read it,
Marta.
Contact Impress Video now
If you would like to do an Event Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video productions for businesses, the ones that impress. Don’t hesitate to contact us here!
