Organising an event takes a lot of time and money, but if you make the most of your event, it pays off. Filming a corporate event video for example, can help you obtain a high ROI. It is a great way to make your event last longer and to spread brand awareness.
You can do it yourself or hire a production company. Regardless of what you choose, make sure the video shows the main parts of the event, the purpose as well as interviews with some speakers and attendees sharing their experience.
Let’s now take a look at why filming your corporate event can help you and your business grow.
Benefits of having a Corporate Event Video
A Corporate Event Video boosts your brand awareness
Videos can be used before, during and after the event. Encouraging attendees to share videos on social media during the event using a certain hashtag and posting related videos after the event can help you reach new audiences and boost awareness.
Position your company in the market
Many people may not know what your company is about. Doing an event and filming it may help potential customers understand what products or services you offer. It will also show them that you are one of the leading companies in the market that takes care of their consumers’ experience.
The perfect way to deliver key messages
A 1-minute video of your event is a great way to tell your story. Keep it short and simple and share the message with your audience.
A Corporate Event Video gives you more dynamic content to distribute
You may have a website, a Google my business account as well as some social media profiles that require fresh content every week. Filming your corporate event and creating short videos for each of them may help you with your content strategy. Taking some quotes and tips from the videos may be a good idea too. Use it as an educational tool, to promote your next event or to reach companies you want to collaborate with.
Extend the event reach
If just a few people have been able to attend the event due to limited resources, video is a great way to share the event with people around the country, especially with your target audience.
Video is one of the most cost-effective marketing tools
A corporate event video is one of the most effective tools you can use to grow your audience and promote your business. In fact, 52% of marketers say that video is one of the types of content that provide the best ROI.
Helps improve your coming events
You can audit the day through the video and make improvements for future ones. Reflecting on the day and adjusting to the audience needs results in a better turnout.
Event videos are repurposable for your website and socials
Embedding video onto your website helps with your SEO ranking in Google. Google loves videos as it reduces bounce rates, resulting in people staying on your website longer.
The best thing to do is to take your event video and shorten it into a showreel. The highlights of your event grab people’s attention to make the site more personable.
Social media is also a great place to repurpose your event video. In each of the social media, it is very important to tailor the video to the platform’s audiences. As an example, posting on YouTube the preferred length is around 10 minutes. Although, on a platform like Instagram 1 minute is more than enough.
Why work with an Event Video Production Company?
There is a lot of equipment, technical knowledge and years of experience, which is required to create a compelling video.
Video production companies will have tried and tested methods to give you the best results.
It’s about telling effective stories that have an impact on the audience.
To find the best production company, look at their portfolio to see if it aligns with your needs.
Should you have any doubt, don’t hesitate to contact us.
Thank you for reading,
Maria.
