10th September 2020
Organising an event takes a lot of time and money, but if you make the most of your event, it pays off. Filming a corporate event video for example, can help you obtain a high ROI. It is a great way to make your event last longer and to spread brand awareness.
You can do it yourself or hire a production company. Regardless of what you choose, make sure the video shows the main parts of the event, the purpose as well as interviews with some speakers and attendees sharing their experience.
Let’s now take a look at why filming your corporate event can help you and your business grow.
Benefits of having a Corporate Event Video
A Corporate Event Video boosts your brand awareness
Videos can be used before, during and after the event. Encouraging attendees to share videos on social media during the event using a certain hashtag and posting related videos after the event can help you reach new audiences and boost awareness.
Position your company in the market
Many people may not know what your company is about. Doing an event and filming it may help potential customers understand what products or services you offer. It will also show them that you are one of the leading companies in the market that takes care of their consumers’ experience.
Perfect way to deliver key messages
A 1 minute video of your event is a great way to tell your story. Keep it short and simple and share the message with your audience.
A Corporate Event Video gives you more dynamic content to distribute
You may have a website, a Google my business account as well as some social media profiles that require fresh content every week. Filming your corporate event and creating short videos for each of them may help you with your content strategy. Taking some quotes and tips from the videos may be a good idea too. Use it as an educational tool, to promote your next event or to reach companies you want to collaborate with.
Extend the event reach
If just a few of people have been able to attend the event due to limited resources, video is a great way to share the event with people around the country, specially with your target audience.
Video is one of the most cost-effective marketing tool
Corporate event video is one of the most effective tools you can use to grow your audience and promote your business. In fact, 52% of marketers say that video is one of the types of content that provide the best ROI.
After reading this blog you may have a better understanding of why you need a corporate event video.
Should you have any doubt, don’t hesitate to contact us.
Thank for reading,