9 reasons why you need a corporate videographer for your next event
Unfortunately, many business owners underestimate the importance of corporate event filming. They think it is not worth the investment. If you’re one of them, keep reading this text. We’ll give you 9 reasons to hire a videographer for your next big corporate event (whether it is a conference, an exhibition, a lecture or any other event type).
1. Corporate event videos humanise your brand
Event videographers do not only film venues. They interview attendees (including employees and guest speakers) and record key moments of the event too. This extra footage will allow existing and potential clients to humanise your company. In other words, it will allow video viewers to put a face to the people behind the brand, which is key to building brand trust.
2. You won’t fall behind the competition
In 2021, 86% of businesses used video as a marketing tool as video is now the most preferred content format. Not adding video to your marketing campaigns (including the campaign to promote the event) will leave you behind your competitors.
3. Professional videos tell stories
Simply put, to maintain the audience engaged, your video needs to tell a story. This is something only professional videographers can do as technical know-how is not enough to be able to tell a story through video. Practice (or experience) is key here.
4. A high-quality video could improve your brand’s image
The quality of a video reflects the quality of a business. For instance, a poor-quality video is commonly associated with amateur businesses. Therefore, if you want to build authority or simply maintain your standards, consider hiring a professional videographer. One that can create a creative, engaging and concise video.
5. Corporate event videos can be used for future marketing campaigns
Event videos are lifetime assets. Most businesses use them to recap an event but corporate event videos can also promote future ones. You could shorten the video to generate buzz, extract stills or even create social ads. A 1-minute video is more valuable than you think, especially if you plan to host more events.
6. Dialogues can be repurposed
The audio of your video can also be repurposed. On one hand, you can transcribe into texts your attendees ‘ testimonials and either embed them into your website or create graphics for your social media accounts. Alternatively, you can transcribe the audio of your guest speakers and write informative articles, which could be useful for your SEO.
7. Event videographers allow guests to put their phones down.
We live in a digitalised world, where people (specially millennials) document everything to share with their online following. Having a videographer may encourage many attendees to put their phones down and focus on the show. Plus, chances are the event’s attendees, not worried about taking photos or videos, will enjoy more what is going on.
8. An event video lets people relive the experience.
Corporate event videos can be used not only to promote or host an event but also to keep attendees engaged once the event has finished.
9. A professional videographer will need less time to have the video ready.
If you decide not to hire a videographer but instead you choose recording and editing the video on your own, you will find yourself wasting a lot of time. Specially if you do not have any videography skills or experience.
After reading this blog, you may have a better understanding of why you should hire a professional videographer for your next big corporate event. Would you like to learn more about our event video production services, do not hesitate to contact us.
Thank you for reading,
Maria.
