Guide to Building Your Social Media Marketing Strategy

Creating video content for your social media marketing is a powerful way to boost your brand’s visibility and stay ahead of your competitors. However, in order to achieve this, you must have a solid social media marketing guide to base your efforts on and determine their effectiveness.

The world of social media is constantly evolving, with new trends and technologies emerging all the time. To truly harness its potential, you need to have a strong strategy and a deep understanding of your customer’s interests. That’s where having a social media plan comes in – it’s the key to creating engaging online content, and using video is an essential part of any successful marketing strategy.

What is social media marketing?

But before we dive into the benefits of video marketing, let’s make sure we’re on the same page about what social media marketing actually is. According to the experts at HubSpot, it’s the process of developing content for social media platforms in order to promote your business, build a community with your target audience, and drive traffic to your website.

Of course, different social media channels require different strategies, and the type of video you create will depend on the platform you’re targeting.

By taking into account the purpose of your strategy and the interests of your consumers, you can create a laser-focused marketing plan that will help your brand stand out from the crowd.

Tips to create effective social media videos
Tips for all-sized business on how to create social media videos

Guide on how to build a social media marketing strategy

Social media marketing can be a strong strategy, and even more, if you add social media videos.

1. Set your objectives and goals to achieve

When it comes to creating a killer social media strategy, it all starts with identifying what you want to achieve. Whether you’re looking to increase brand awareness, generate leads, or boost sales, having clear objectives and goals is crucial.

Without them, you’ll be shooting in the dark and won’t know what success looks like. So, take the time to define your targets and determine what kind of return on investment you’re aiming for.

2. Know and understand your audience

Once you’ve got your objectives sorted, it’s time to turn your attention to your audience. Knowing who you’re trying to reach is essential for creating content that resonates with them.

Whether you’re targeting millennials, baby boomers, or anyone in between, you need to understand their interests, preferences, and pain points. By tailoring your content to their needs, you’ll be able to build a loyal following that engages with your brand.

2023 content creation tips for success
Content generation tips for 2023 to reach your audience effectively

3. Do a competitors analysis and social media audit

It’s always a good idea to keep an eye on what your competitors are doing. By analysing their social media presence, you can get a sense of what’s working and what’s not.

You can also identify gaps in the market that you can fill with your own unique content. Additionally, conducting a social media audit of your own channels will help you see where you stand and what you can improve on.

4. Choose and perfect your profiles

Now that you have a good understanding of your audience and what your competitors are up to, it’s time to choose the social media platforms that will best serve your needs.

Different platforms have different strengths and weaknesses, so it’s important to select the ones that align with your goals and target audience. It is not the same to use Facebook (which is B2C focus) or TikTok (B2C or B2B) or Youtube (B2B or B2C) or LinkedIn (B2B)…

Once you’ve chosen your platforms, make sure to optimise your profiles with eye-catching visuals, compelling descriptions, and a consistent brand voice.

5. Have a brainstorming of ideas and organise a posting calendar

With your objectives, audience, and platforms in mind, it’s time to start generating content ideas. Get your team together and brainstorm topics that will appeal to your audience and align with your goals.

Once you have a list of ideas, create a posting calendar that outlines when and where you’ll publish your content. This will help you stay organised and ensure that you’re consistently posting content that resonates with your audience.

You can start by  downloading any of these free templates, and start creating.

keeping a posting calendar and planning the content for social media
planning and making a posting calendar is very helpful

6. Create your content, post it and track the results & engagement

Finally, it’s time to start creating and posting content. With your goals, audience, platforms, and calendar in place, you should have a solid foundation for producing engaging content that delivers results. Make sure to track your performance metrics, such as likes, comments, and shares, so you can see what’s working and what’s not. Use this data to refine your strategy and create even better content that keeps your audience coming back for more.

7. Most importantly, post videos

While traditional text-based posts can be effective, nothing quite captures the attention and imagination of users like video content. Videos are an incredibly powerful tool for storytelling, and they allow businesses to convey their message in a more engaging and visually compelling way.

It’s important to note that while creating videos with your phone may seem like a cost-effective solution, it’s not always the best approach. Low quality videos can actually have the opposite effect and turn off potential viewers. That’s why it’s important to consider hiring a professional video production company like Impress Video to create high-quality and engaging videos that align with your brand and message.

By investing in professional video production, you can create content that stands out from the competition and effectively communicates your message to your audience. A professional team will have the expertise, equipment, and creative vision to bring your ideas to life in a way that resonates with your target audience.

So, if you’re serious about leveraging the power of video to grow your business and connect with your audience, consider working with a professional video production company like us. With our help, you can take your social media strategy to the next level and achieve your marketing goals.


BONUS: Budget-Friendly Video Production Tips

And here it comes the most important part, where we give you some of the most fundamental tips you can use for generating content on a budget!

After explaining everything about the social media marketing guide you need to create, you need to understand thids: Creating captivating and professional-looking videos doesn’t always require a hefty budget.

With strategic planning and a focus on resourcefulness, you can produce high-quality content that resonates with your audience. Here are some budget-friendly video production tips to elevate your social media marketing strategy:

  1. Utilise User-Friendly Video Editing Tools: Take advantage of the many user-friendly and cost-effective video editing tools available. Software like Shotcut, DaVinci Resolve, or HitFilm Express offers robust features without the price tag of premium alternatives. These tools often provide templates, transitions, and basic special effects to enhance your videos effortlessly.
  2. Optimise Natural Lighting: Good lighting can significantly enhance the visual appeal of your videos. Instead of investing in expensive lighting equipment, leverage natural light to your advantage. Shoot videos during the day near windows or in well-lit outdoor spaces. Position yourself or your subject so that the light source is behind the camera, illuminating the scene evenly.
  3. Leverage User-Generated Content (UGC): Harness the power of your community by incorporating user-generated content into your video strategy. Encourage your audience to submit photos or short clips related to your brand or products. Not only does this build a sense of community, but it also provides authentic and diverse content that resonates with your viewers.
  4. DIY Tripods and Stabilisation: Stabilisation is key for professional-looking videos. Instead of investing in an expensive tripod, get creative with do-it-yourself solutions. Use household items like books or stacked boxes to elevate your camera to the desired height. Additionally, explore DIY stabilisers or gimbals to reduce camera shake during handheld shots.
  5. Smartphone Videography Tips: Your smartphone can be a powerful video production tool. Maximise its potential by cleaning the camera lens before shooting, ensuring steady handheld shots, and experimenting with built-in features like slow-motion or time-lapse. Invest in affordable smartphone accessories, such as clip-on lenses or external microphones, to enhance video quality.
  6. Royalty-Free Music and Sound Effects: Enhance the audio experience of your videos with royalty-free music and sound effects. Numerous platforms offer a vast library of high-quality, free-to-use audio assets. Adding background music or subtle sound effects can elevate the production value of your videos without breaking the bank.
  7. DIY Backdrops and Set Design: Create visually appealing backgrounds without spending a fortune on professional sets. Experiment with DIY backdrops using fabrics, wallpaper, or even repurposed materials. Ensure the backdrop complements your brand aesthetic and remains clutter-free to maintain a polished look.
  8. Strategic Video Length: Keep your videos concise and focused. Not only does this align with the shorter attention spans of social media users, but it also reduces the time and resources needed for production. Aim for a balance between delivering your message effectively and keeping viewers engaged.


All in all, this social media marketing guide will be able to help you to be achieve a powerful business strategy and advertising method. In addition, implementing video content will further enhance your content and brand awareness. So, although it is preferable to make a video with professionals, it will depend on your budget possibilities. But we advise you to start taking serious social media marketing and make videos with experts.

Thank you for reading,



Contact Impress video now

Do you want to do a Social Media video or that we give you advice on social media production? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!