Increase brand awareness with Youtube videos

Are you looking for a way to increase your brand’s reach and boost your online presence? Look no further than YouTube.

As the second largest social media platform with millions of users every day, YouTube offers a unique opportunity to connect with your target audience through videos. There, users can watch, like, comment and share videos, as well as upload their own videos. By creating a YouTube channel and uploading engaging videos, you can increase brand awareness and expand your customer base.

Tips for improving YouTube visibility

But it’s not just about uploading videos and hoping for the best. To optimise your YouTube content for maximum visibility and engagement, you need to adopt a strategic approach. This means paying attention to factors like your video’s title, description, and images, all of which can impact how well your video ranks in search results. Here are some key tips:

1. Effective YouTube video title

Aim for at least 5 words that are both eye-catching and relevant to your audience. It’s also important to include relevant keywords in your title to improve your video’s searchability.

You can identify these keywords by using the YouTube Search Suggest feature or by analysing the Traffic Source, like in Ubersuggest or Semrush‘s Magic Tool. A well-crafted title can significantly improve your video’s visibility, so don’t skimp on this step.

2. Detailed YouTube video description

Including your primary keyword in the first 25 words of your description can help search engines understand what your video is about and rank it accordingly.

It’s also a good idea to include a brief summary of your video’s content, along with relevant hashtags and links to related content.

3. Create YouTube playlists

Creating playlists can also be a useful way to organise your videos and improve engagement. By grouping related videos together, you make it easier for viewers to find and watch multiple videos in one session, which can help keep them on your channel for longer.

Uploading videos to YouTube and adding YouTube SEO to your marketing strategy can have a huge impact on your company, giving you additional exposure and increasing your brand’s reach. 

YouTube Advert Production Tips

Companies use YouTube is not only to share videos, but also to advertise their products or services. Many companies use 30-20 second adverts or even 5 second adverts that play before you watch a video to raise brand awareness, advertise new products or to engage new audiences. 

In fact, YouTube has a number of tools, extensions and targeting options that can go unnoticed but that are very useful. But how can you start with YouTube adverts, and how do you make them stand out? Here are some tips:

1. YouTube’s Tools and Targeting Options

YouTube offers a range of tools, extensions and targeting options that can help you maximise the impact of your adverts. Take advantage of YouTube Analytics to collect information about your customers’ viewing habits, and use this information to tailor your ads to their interests. You can also target your audience by location, age, nationality, and interests to ensure your ads reach the right people.

2. Customise Your Channel to Reflect Your Brand Personality

One of the benefits of YouTube over other social media platforms is that you can customise your channel to reflect your brand’s personality. Use your logo, brand colours, and other design elements to create a unique channel that stands out from the crowd. This will help you establish a strong brand identity and make it easier for viewers to recognise your brand across all channels.

3. Invest in Homepage Ads

Homepage ads are prime ad space on YouTube’s homepage that are guaranteed to attract a lot of attention. If you have the budget, consider investing in homepage ads to increase your brand visibility and reach a wider audience. However, even if you don’t have the budget for homepage ads, other ad formats can still be highly effective.

4. Make Your Adverts Compelling and Engaging

Above all, your YouTube adverts need to be compelling and engaging to capture viewers’ attention and keep them interested. Keep your ads short and to the point, and make sure they have a clear call to action. Use high-quality visuals and sound to create an immersive viewing experience, and make sure to optimise your ads for both desktop and mobile devices.

5. Take Advantage of Cross-Platform Integration

Finally, remember that YouTube videos can be embedded in virtually every platform online.

Take advantage of this by sharing your YouTube adverts on all your social media channels, your website, and your email marketing campaigns. This will help you reach a wider audience and increase brand awareness across all channels.

YouTube Adverts vs TV adverts

Are you considering investing in a YouTube or TV advertisement? While both options have their advantages, there are some key differences that make YouTube ads a better choice for small businesses. In our previous blog post we break down the benefits of each option and provide a more in-depth explanation of the points below.

• Firstly, YouTube offers a pay-per-view model, meaning that advertisers are not charged when users choose to skip their ad. Additionally, there is no minimum investment required for YouTube videos and they are typically less expensive to produce.
• Secondly, YouTube offers more advanced targeting options than traditional TV advertising. You can target your audience by age, nationality, interests, and more, allowing for a more engaged and specific audience.
• Thirdly, YouTube ads offer a higher chance of reaching your intended audience as users are typically more focused on their mobile or laptop screens than when watching TV, where they may be doing other activities.
• Lastly, tracking ROI is made easier with YouTube’s ad dashboard, and ads can easily be shared across other social media platforms.

While both options can be effective, combining YouTube and TV advertising may yield even better results. For a more detailed explanation of the benefits and drawbacks of each option, check out our blog post “YouTube vs TV Advertising: Which Works Best?” on our website.

In conclusion, YouTube videos and YouTube adverts are really useful for companies nowadays. Thus, if you don’t have a Youtube channel yet, go and create an account. It will make a difference.

Thank you for reading,

Marta.

Contact Impress Video now

If you would like to do a TV Advert with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!