As a TV advert production company, we handle the entire filming process, from the initial concept to the final screen, in order to deliver high-end creative videos.
We offer a full in-house TV advert product service. As a TV advert production company, we deliver high-end creative TV adverts for brands across the UK. We handle the full advert process, from the initial idea to getting your advert onto the TV screen via ClearCast. Our team of producers and directors are at the heart of our TV advertising agency.
Our experience and creativity is the reason why we continually deliver for brands. We specifically begin each advert by understanding your company, ethos, products and target audience.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
It involves the creation of compelling video content designed for TV advertising. Furthermore, it is a creative process that combines visual elements, storytelling, and persuasive messaging to captivate viewers and promote a product, service, or brand on television platforms. Additionally, this approach requires careful planning and execution to ensure the message resonates effectively with the target audience.
TV advert production encompasses various aspects, such as scriptwriting, casting, location scouting, filming, editing, and post-production. Moreover, the goal is to produce high-quality and impactful advertisements that effectively communicate the key messages, while also evoking the desired emotions in the target audience.
TV advert videos are a powerful marketing tool that can significantly impact a business’s success. Here are some reasons why you need TV advert videos:
Below are some examples of the types of TV advert approaches companies take. On the whole, you may choose one approach or combine a number of ideas for your advert.
These various approaches offer flexibility in crafting an impactful TV advert that resonates with your audience.
More money does not always equal more creativity; in
More money does not always equal more creativity; in essence, you should really consider what your creative approach will be. Researchers have found that adding emotion to your advert has the best impact. Therefore, consider humor, thought-provoking ideas, or pulling at the heartstrings. Moreover, there are so many examples out there to reference from.
In 2018, online advertising surpassed traditional TV advertising. Therefore, this marks a significant turning point for TV Advert Production. Now, you can position yourself as a key player in the industry on terrestrial TV. Additionally, you can utilize your advert online, creating further brand awareness and engagement on widely distributed advertising campaigns. Consequently, this presents a unique opportunity to reach a broader audience and maximise the impact of your advertising efforts.
Fast forward to 2023, and online videos constitute more than 82% of all consumer internet traffic. Recent statistics for video content have been overwhelming, particularly considering the multitude of platforms now hosting video. As a result, video has become a pivotal asset and investment, playing a critical role in your marketing and digital assets.
Below is a list of criteria in detail you should cover for your Advert :
Having a TV Advert promotional video that has been optimised on YouTube is a great advantage. Consequently, your company will be found organically on Google search engines for your industry. Additionally, you will find a place for your video on social media platforms such as LinkedIn, Twitter, or any of the other numerous platforms as well. Furthermore, this increased visibility can lead to greater brand recognition and engagement.
Having a strategic plan for the distribution of your TV ad is key for making sure you have the best impact on your marketing. Furthermore, your TV ad will share your brand’s voice in a matter of seconds. So, the question arises: will your TV campaign run alongside your online ad campaign, or will you have them run at different times to measure the success and engagement of the different platforms?
Yes, you can make your TV ads adaptable for social media channels. However, you will notice that some adverts on TV look slightly different on social media channels. That’s because TV Adverts need to be re-framed for mobile devices to better fill the screen. Moreover, make sure your TV ads are adjustable for the different social media platforms that you will be advertising on. Additionally, ensure you publish and create your videos for YouTube, as this will make them searchable organically via Google. Furthermore, you might find different social media platforms more relevant to your product offering, whether it’s choosing Facebook over Instagram or YouTube over LinkedIn.
When distributing your TV Ad via social media, it’s important to keep a close eye on the data and stats. Additionally, here, your target audience is engaging with your advert directly and responding to it, too. Consequently, you will get fast insights as to the effectiveness of your ad and whether your target audience has connected with your TV advert idea or not.
SPECIAL NOTE – Time and time again, we have seen TV adverts being used on social media platforms where no one from the company engages with the public’s comments. Whether they are good or bad, on the advert, it’s essential to make sure this position is assigned to someone. Do not leave it solely to third parties to attend to this crucial aspect.
We will work closely with you and your working brief. Here we will help you identify your style, key messages and final outputs
Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard (both pre-approved by Clearcast).
Our professional production crew and director, will start the filming process on key locations with actors.
Our editors will use the filmed footage to bring the production together, adding music and graphics where needed.
We will share your TV advert with Clearcast for final approval. We will then deliver your Advert to your preferred TV Channel via a key coding company.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Our team produces all of our creative ideas, firstly from storyboards to casting and filming, and subsequently onto the final delivery of the edited TV advert. Throughout the entire process, from start to finish, everything is done in-house, ensuring your advert is made ready for TV broadcast. We have a proven track record, having produced creative documentaries for Amazon Prime, commercial footage for the BBC, and ad campaigns, as well as feature films premiered at international film festivals, including Cannes and Camerimage. With both the creative and technical know-how, we can confidently deliver your TV advert to brief, on budget, and on time.
At Impress Video, we bring creative and intelligent marketing together. Moreover, having worked with a number of corporate industries over the years, we have witnessed the fast-paced changes in these industries, particularly in marketing and technology. Furthermore, every agency has a blueprint for delivering on its vision. In our case, our blueprint stems from tried and tested methods, showcasing our collaborative approach with corporate video clients.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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Looking to create captivating video content that drives results? We’re here to help.
Impress Video Production, 121 Peet Street, Derbyshire, DE22 3RG
