Event Video Production

Here are some popular types of event videos:

• Event Highlights:  showcasing the most important moments, key speakers, performances, and highlights. They serve as a teaser or recap to generate interest or remind attendees of the event’s key takeaways.
• Speaker Presentations: allows viewers to benefit from the knowledge and expertise shared during the event. These videos can be edited to include slides, graphics, and close-ups of the speaker, enhancing the learning experience.
• Interviews and Testimonials: these videos can create a sense of authenticity, build trust, and encourage others to attend future events.
• Product Launches: by revealing features, benefits, and demonstrating how the product works. They create excitement and generate interest in new offerings.
• Behind-the-Scenes: Offering a glimpse of the event BTS. It adds a personal touch and allows viewers to see the effort and dedication that goes into organising a successful event.
• Live Streaming: With the advent of live streaming technology, events can be broadcasted in real-time to a global audience. Live streaming allows remote viewers to participate virtually, ask questions, and experience the event as it unfolds.

Spending thousands on an event production no longer has to be a one-time thing. By capturing key moments of your exhibition or event, you are extending the life cycle of that investment.

Companies, B2B brands, and your customers like to know what you’re doing outside the business world and away from your office. Showing people your business activities and interactions is key in making first and lasting impressions.

• Do site surveys of the venue to know where key locations are.
• Create a plan and agenda to film key moments of the event.
• Choose a quiet area for talking head interviews.

Event videos can adopt different production styles to convey your message effectively:

• Cinematic Style: aimed to create a visually stunning and emotionally captivating experience, similar to a movie. Using cinematic camera techniques, such as dramatic angles, depth of field, and creative editing, to evoke a sense of grandeur and excitement.
• Documentary Style: capturing authentic moments and storytelling. It aims to provide a comprehensive and informative account of the event, incorporating interviews, BTS footage, and narratives to engage the audience.
• Promotional Style: it uses energetic editing, dynamic visuals, and catchy music to convey the event’s key selling points.
• Interactive Style: it involves viewer engagement by incorporating interactive elements, such as clickable hotspots, quizzes, or polls.
• Social Media Style: this style often incorporates shorter, attention-grabbing clips, text overlays, and vibrant visuals to capture viewers’ attention in the fast-paced social media environment.

Your teams may be located all over the UK. Here, you can film your team engaging with one another on their arrival to the event. Filming guest speakers at the event is key, especially key sound bites. You also may film extra clips before the event to include in the overall presentation of the event itself. Filming further guest speakers is a great way to capture more content at the event.

You’ll also have a chance to capture fun highlights, if you have quirky activities and things to do at the event. Testimonials at events are impactful, too. These are provided by your attendees, giving their thoughts on the event.

• Film interviews at the event with key people.
• Film key moments of any VIPs attending the event.
• Capture key sponsors for the exhibition.

Spent £5,000+ on your exhibition stand? Film it as you would a brand new car for example, film every angle and feature, including the big screens, signage, and branding. Another key point is to capture giveaway bags and show your team interacting with visitors.

Film guest speakers on your stand and any demonstrations your team is giving. It’s important to realise testimonials are key here, too; capture interviews with people and other brands which have visited your stand and received your content and information.

You can film interviews of your clients, vendors, and other event attendees during the event. This is a great way to provide non-biased, social proof to market your next event.

At events, you can tag and thank your attendees and share videos via social media, thus creating a memorable personal experience with the individual and your brand.

• Film outside of the location to give the event some context.
• Capture the atmosphere and decorative features.
• Send the video out to all key contributors to the event.
• Recording sound from the audio mixing desk.
• Saving bloopers from the days filming.

Short answer: yes.

Long answer: Having an event video is an important asset; it can be added to your company’s showreel when producing future videos and looking back in time. Event videos can be hosted on your internal communications for your personnel to see. Besides, they are great for your marketing, too. They can be used on your social media platforms including Instagram, LinkedIn, or Twitter.

Having your video optimised on YouTube has a great advantage for being found organically via Google search engines for your industry.