Social Media Video Production

When creating social media videos, you have a range of options to choose from. Here are some popular types of social media videos:

• Explainer Videos: help simplify complex concepts or processes to make them easily understandable for your audience.
• Product Demonstrations: Showcase your products or services in action, highlighting their features and benefits.
• BTS Videos: Give your audience a glimpse into your company’s culture, processes, or events.
• Testimonials and Case Studies: Feature satisfied customers sharing their positive experiences with your brand.
• How-To and Tutorial Videos: Provide valuable information or teach your audience how to use your products through step-by-step tutorials.
• Live Videos: Live videos can be used for product launches, Q&A sessions, interviews, and more, fostering a sense of community and interaction.

• Increased Engagement: Social media users are more likely to engage with video content than with plain text or images. Videos capture attention, convey messages effectively, and have the potential to go viral, helping you reach a wider audience.
• Enhanced Brand Awareness: By regularly sharing high-quality videos on social media, you can increase brand visibility and awareness. Videos allow you to showcase your brand’s personality, values, and offerings in a visually appealing and memorable way.
• Improved Conversion Rates: Social media videos have the power to influence purchasing decisions. By showcasing your products or services in action or providing informative content, you can build trust and credibility with your audience, leading to higher conversion rates.
• Increased Reach: Social media platforms prioritize video content in their algorithms, meaning that videos are more likely to be seen by a larger audience. This can help you expand your reach and attract new followers, customers, and potential business opportunities.

You may have observed that certain online advertisements appear slightly altered across different social media channels. Nowadays, videos meant for social media are formatted in a 9:16 aspect ratio, specifically optimised for mobile devices to occupy the screen better. It’s crucial to ensure that your videos are optimised for the numerous social media platforms you intend to promote on. By publishing and optimising your videos for YouTube using varied aspect ratios, they become searchable organically via Google search engines.

It is crucial to have a specific target audience in mind when creating video content for social media. This is because different user groups tend to prefer specific platforms, and what resonates with one platform’s audience may not work as well on another. For instance, content that performs well on Facebook may not have the same impact on LinkedIn, and videos that are successful on Instagram may not be as effective on Twitter. It’s also worth noting that the effectiveness of video content on platforms such as YouTube preroll advertisements may vary depending on the target audience.

According to Hubspot, video usage as a marketing tool has increased by more than 63% in the last year, with 81% of businesses utilizing this medium. Social media provides an ideal platform for promoting your company, brand, product, service, or news updates, as millions of users continually engage with their channels on a daily basis.

Videos with a unique voice are particularly effective at conveying your company’s offerings in a brief yet impactful manner. The data supports the notion that incorporating video into your marketing strategy yields enduring results and is a crucial component of the marketing wheel.

By showcasing your videos on social media, you can optimize your return on investment, repurpose your videos, boost brand awareness, drive sales, increase website traffic, engage with customers, and educate them about your products or services.

To optimise your social media presence, consider the following checklist:

1. Have you ensured that your videos are in the correct format and size for each platform?
2. Have you provided relevant text descriptions to support your videos?
3. Are you assigning a team member to respond to comments and engage with your audience?
4. Have you conducted split testing on your videos to gauge the effectiveness of different edits?
5. Are you monitoring and evaluating all platforms on which you promote your content to inform future campaigns?
6. Have you capitalized on your existing footage by using still images for additional social media content?

Whether you’re repurposing old videos or creating new ones for social media, there are many creative approaches to consider. These approaches can help you attract new customers and promote your product or service. Some of the most effective approaches include creating:

1. Product videos
2. Promotional videos
3. Animated videos
4. Corporate videos
5. Advertisements
6. Event video productions