Our Resources

Here you’ll find a batch of our resources that will be a wealth of information that will help you improve your video and digital marketing strategies.

Welcome to our Resources page, where you can find a wealth of information to enhance your video marketing efforts. We have curated a collection of resources that cover a wide range of topics, including video production, social media marketing, SEO, and more. Whether you’re a beginner or an experienced marketer, our resources are designed to help you grow and succeed.

From webinars to ebooks, we offer a variety of content to help you stay up-to-date with the latest trends and best practices in video marketing. Our series of guides will take you through the essential steps of producing effective and engaging videos. You’ll learn how to identify your target audience, set clear goals, film, edit, and promote your videos. We’ll also provide valuable tips on selecting the right video editing software, optimising your video’s text and music, and tracking your video’s performance.

By following our resources and tips, you’ll be able to create compelling videos that capture your audience’s attention and achieve your marketing goals. Our resources are designed to empower you to take your video marketing efforts to the next level. Browse through our collection and discover new ways to enhance your video marketing efforts. Let’s get started!

Impress Workshop

Wanting to improve the quality of your videos? Here are the +25 video tips we regularly follow for our video productions that will help you improving your video content.

FREE VIDEO GUIDE TO START WITH VIDEO

Are you looking to enhance the quality of your videos and captivate your audience? Look no further! We have compiled a comprehensive ebook filled with over 25 invaluable video tips that will take your video production skills to the next level.

IMPRESS ANIMATION

Download series 1 of impress animations and use as part of your marketing and training to inspire discussions with your teams.

MAKING BETTER VIDEOS

Download our step-by-step videos of tried and tested methods for making better videos that engage your audiences.

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

VIDEO TIPS

IDENTIFY TARGET AUDIENCE

Knowing more about your consumer, and their needs, will result in a more effective video marketing plan.

PLAN VIDEOS IN ADVANCE

The top marketing videos do not occur by accident; they are the result of careful planning and preparation.

SET A GOAL FOR YOUR VIDEOS

Are you having difficulty getting ahead of your competition? First of all ask yourself, are you setting a set of clear goals?

RESEARCH, SCRIPT, AND STORYBOARD

You should always consider creating a storyboard and writing a script after you’ve established your video’s goals.

KNOW THE B-ROLL FOOTAGE YOU’LL NEED

If you do not know what B-roll footage is, it is the videos that you cut away to, helping bridge gaps in your story.

RIGHT VIDEO TYPE TO BUILD BRAND TRUST

Here, we’ll go through the top five ideas for your organisation to use video to generate loyalty and brand trust.

AND REMEMBER: BE CREATIVE

Every day, thousands of videos are published on the internet; and only those that really stand out grab people’s attention.

CHOOSE THE RIGHT AGENCY

The cost of an animated video varies substantially between agencies. So let us give you a helpful hint.

LOCATION AND ACOUSTICS

The significance of video location is more important than you believe since it may improve the overall appearance and feel of your film.

Here are some useful tips for when you are filming your video. In this video, we will explain how to set up your studio.

TIPS FOR FILMING PART 1: THE STUDIO

TIPS FOR FILMING 2: THE CAMERAS

Now that we’ve figured out how to set up the studio, we need to figure out how to control these lights on the cameras.

TIPS FOR FILMING 3: SHOOTING TIME

Now, we will add to this filming tips list and give you some more useful tips for the moment of shooting.

TIPS FOR FILMING 4: THE AUDIO

Finally, to round off the video recording tips, we’ll go through how to get great audio in all your videos.

VIDEO COMPOSITION TECHNIQUES

Here we will explain you the most important video composition techniques that will make your videos more interesting.

TOP VIDEO EDITING PROGRAMMES

Before we get into all the post-production tips, you should pick and become familiar with one of all these video editing programmes.

KEEP YOUR EDITING SIMPLE

Now you can start editing your videos. So we are now going to give you some tips for editing efficiently.

OPTIMISE TEXT ON THE VIDEO

Don’t let your video go unnoticed. Optimize your text and make it more engaging with these easy-to-follow steps.

FREE TOOLS TO FIND KEYWORDS

You will have to add the targeted keyword to the file name, titles and meta description of your videos. Then what?

CHOOSE YOUR MUSIC CAREFULLY

Although not every type of video needs to have background music, adding it makes the video even more engaging for the viewer.

DON’T FIX EVERYTHING IN POST-PRODUCTION

Today we are going to give you one of the most important tips: don’t assume you can fix everything in post-production.

THE COST OF VIDEO PRODUCTION

What we have found is that the first question people ask when they want video production is: How much does the promotional video cost?

TOP 3 TIPS FOR SAVING MONEY

We know producing a video requires a high investment. So we will now share three video production money-saving tips.

PREPARE THE VIDEO FOR THE PLATFORM

You may have heard that the shorter the video, the better due to shorter attention spans. But that isn’t always true.

YOUTUBE FOR SMALL BUSINESSES

Some small companies we work with have a strong social media presence. But just a few of them include YouTube in their strategy!

PROMOTE ALL YOUR VIDEOS

When creating a video, just doing that is only half the battle. The other half is getting the right audience to watch them.

Let's discuss your project

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Looking to create captivating video content that drives results? We’re here to help.

Impress Video Production, 121 Peet Street, Derbyshire, DE22 3RG

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