We are a Video Production Company with offices in Derby, London and Manchester, creating content for brands across the UK.
In today’s digital age, the power of video on social media platforms like YouTube, Facebook, and Instagram cannot be underestimated. As the shift from traditional TV ads to online video ads continues to surge, brands are presented with a unique opportunity to connect with their target audience more precisely, thanks to demographic targeting.
In a world where digital advertising reigns supreme, with a staggering 68.8% of global ad revenue coming from online sources, we’re here to empower your brand to thrive in the digital world. Don’t just stay relevant; lead the way with our Social Media Video Production Service. Let’s tell your story in a way that resonates and captivates your audience, together.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Social media video production refers to the process of creating and producing videos specifically tailored for social media platforms. It involves the use of various techniques, such as filming, editing, and animation, to create engaging and compelling videos.
Remember, the key to successful social media video production is to create content that is visually appealing, concise, and tailored to the preferences and behaviors of your target audience. By consistently delivering valuable and engaging videos, you can boost your online presence and drive meaningful results for your business.
Social media platforms provide an excellent means to closely monitor data and statistics related to your video distribution. Your primary target audience is directly engaging with your videos on social media, offering immediate insight into their effectiveness and how they connect with your content. By enabling viewers to like, share, save, and comment on your posts, social media videos facilitate instant feedback, allowing you to engage with your audience by responding to their comments.
When creating social media videos, you have a range of options to choose from. Here are some popular types of social media videos:
You may have observed that certain online advertisements appear slightly altered across different social media channels. Nowadays, videos meant for social media are formatted in a 9:16 aspect ratio, specifically optimised for mobile devices to occupy the screen better. It’s crucial to ensure that your videos are optimised for the numerous social media platforms you intend to promote on. By publishing and optimising your videos for YouTube using varied aspect ratios, they become searchable organically via Google search engines.
It is crucial to have a specific target audience in mind when creating video content for social media. This is because different user groups tend to prefer specific platforms, and what resonates with one platform’s audience may not work as well on another. For instance, content that performs well on Facebook may not have the same impact on LinkedIn, and videos that are successful on Instagram may not be as effective on Twitter. It’s also worth noting that the effectiveness of video content on platforms such as YouTube preroll advertisements may vary depending on the target audience.
According to Hubspot, video usage as a marketing tool has increased by more than 63% in the last year, with 81% of businesses utilizing this medium. Social media provides an ideal platform for promoting your company, brand, product, service, or news updates, as millions of users continually engage with their channels on a daily basis.
Videos with a unique voice are particularly effective at conveying your company’s offerings in a brief yet impactful manner. The data supports the notion that incorporating video into your marketing strategy yields enduring results and is a crucial component of the marketing wheel.
By showcasing your videos on social media, you can optimize your return on investment, repurpose your videos, boost brand awareness, drive sales, increase website traffic, engage with customers, and educate them about your products or services.
To optimise your social media presence, consider the following checklist:
Whether you’re repurposing old videos or creating new ones for social media, there are many creative approaches to consider. These approaches can help you attract new customers and promote your product or service. Some of the most effective approaches include creating:
We will work closely with you and your working brief. We can help you identify your tone, key messages and video outputs.
Once budgets and timelines have been approved, we will work closely with you to produce your scripts and a filming schedule.
Our professional production crew will film at the required location be it your offices, our studios or a unique location. Presenters are also equipped with autocue.
Our editors will use your filmed footage to bring the production together, adding music and animation where required.
We will deliver your high-quality video content via an online link ready for you to use.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
The team at Impress Video has worked with a number of clients across many business sectors. Over the years, they have been working with established brands across the UK.
Our UK team has experience in producing video content for a number of corporate and commercial industries such as BBC and Amazon Prime. Our team not only has the creative and productive approach for creating video content. We also have the knowledge and experience of how your video fits in your marketing wheel.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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Looking to create captivating video content that drives results? We’re here to help.
Impress Video Production, 121 Peet Street, Derbyshire, DE22 3RG
