Video production for YouTube, Facebook and Instagram ads has increased compared to TV ads. Here brands target their key audience more accurately based on demographic reach.
Our tools and the technical know-how help manage your campaigns based on your budget and target audience reach. You will see first-hand how end users interact with your adverts. Key data will show impressions and clicks throughs on your video helping you to see your return on your investment. Our transparent production budgets make sense where you can clearly see our cost effective approach to filming your advert.
Use video ads on social media via one platform or on many such as YouTube, Facebook and Instagram. Each has its own advantage and can prove to be very profitable for a new or an existing product.
“Digital advertising revenues grew up to 21% and surpassed TV Advertisements last year” [PwC 2018]
We produce engaging YouTube video ads for clients together with effective social media campaigns. Above all we make creative ads that connect with audiences through target age, gender, reach and interests. All stats are instant and measurable.
Facebook video ads use a different approach from YouTube Ads. Here a paid ad is shown in different ways as well as be shared, tagged and commented on. You can target your key audience by age, gender and reach, setting your budget spend.
We work with clients to create Instagram video ads with fast impact. The attention span for these users is less than 5 seconds, so it’s key to target audiences with short, fast creative content in both wall posts and stories.
81% of businesses use video as a marketing tool — more than 63% over the last year. (Hubspot) There are a number of reasons for producing video for social media such as promoting your company, brand, product, service or news updates. Everyday millions of users continually re-engage with their social media channels. In this way giving you the perfect platform to share your brands offering.
Video with a unique voice shares your company’s offering in the shortest time possible with impact. Whatever the reason, video stats have shown that a video for your company will produce lasting results. It is also a key piece of the marketing wheel.
Here are some of the key reasons to place your videos on social media:
Have you produced your videos in the right size for the right platform?
1 – Are the videos supported with good text description?
2 – Is a member of your team responding to comments?
3 – Are you split testing your videos which may be edited differently?
4 – Are you watching all platforms you promote on to review, measure and scale campaigns?
5 – Have you made the most of your social media content by using still images from your footage?
So you might have had a video made in the past and are looking to reuse that video to get the most out of it. You might even be looking to start a new campaign to create videos for social media. All this will help to attract new clients for your product or service.
There are a number of creative approaches you can take such as producing: Product Video, Promotional video, Animation video, Corporate Video, Adverts, Event Video Production
Research is key, here we identify who your target audience is, this will help define your video strategy.
We will present the creative approach for your idea through professional scripting and storyboards.
Filming & Editing
With a clear plan we will film your project and bring the creative elements to life, on time and to budget.
Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.
The team at Impress Video has worked with a number of clients across many business sectors. Over the years, they have been working with established brands across the UK.
Our UK team has experience in producing video content for a number of corporate and commercial industries such as BBC and Amazon Prime. Our team not only has the creative and productive approach for creating video content. We also have the knowledge and experience of how your video fits in your marketing wheel.
Having a key target audience in mind for your video production is an important factor for social media. This is because user groups tend to favour one platform over the other. For example items relevant on Facebook might not have the same impact on LinkedIn.
Videos on Instagram for instance might not have the same impact with Twitter users. All the above might have more or less impact on YouTube preroll advertisements.
You will have noticed that some advertisements you see online look slightly different on various social media channels. These videos have been created in a square shape, optimised for mobile devices to better fill the screen.
Ensure that your videos are optimised for the numerous social media platforms that you will be promoting on. Publishing and optimising your videos for YouTube will make them searchable organically via Google search engines.
Social media platforms are brilliant in letting you keep a close eye on the data and statistics, from distributing your videos via social media. On social media platforms your key target audience is engaging with your videos directly and responding to them.
You will get immediate insights as to the effectiveness of your videos. Also on how your key target audience is connecting to them. Videos for Social media videos give the viewer the chance to like, share, save and comment on your posts giving your instant feedback. This is a great way to engage with your audience by responding to comments.
Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.