OUR RESOURCES

Also known as Your Video Success Toolkit. Welcome to your go-to hub for all things video production and marketing! Here, you’ll find practical guides, expert tips, and step-by-step resources to help you create videos that stand out.

“Our collection of resources is designed to make every stage of the process clear, simple, and — dare we say it — fun”.

We know video production can feel a bit overwhelming, but it doesn’t have to be. From planning and filming to editing and promotion.

Inside, you’ll find how-to guides, checklists, e-books, and behind-the-scenes insights. Whether you’re launching your first video or looking to level up your strategy, you’ll walk away with actionable advice to make your next project a success.

So, dive in, explore the resources, and start turning your video marketing goals into reality. We’re here to support you every frame of the way.

Impress Workshop

So, dive in, explore the resources, and start turning your video marketing goals into reality. We’re here to support you every frame of the way.

25 Video Tips to Boost Your Video Quality

Simple Tips. Big Impact. Professional Results.

Want to make your videos look more polished and professional? We’re sharing our 25 must-know video tips that we follow on every single production. These are the same techniques we use to ensure every frame looks sharp, clear, and engaging. No fluff — just practical advice you can use right away.

Preparing for Your Next Project with Us

Know How You Can Be Involved During the Journey

Confused about what happens during the production process? Don’t worry, we’ve got you covered. Our guides breaks down the 20 essential steps of production so you know exactly what to expect and how you can play an active role. Whether you’re working on a TV advert, product video, event video, or social media clip, this guide makes the process clear, simple, and stress-free.

FREE Video Guide: Get Started with Video

New to Video? This Guide Will Get You Up and Running

If you’re just starting out with video marketing, this is the perfect resource for you. Our Guide is packed with step-by-step instructions and key insights to help you create high-quality videos that grab attention. From planning your concept to editing like a pro. It’s your ultimate launchpad for video success.

Our Impress Animation Pack

Ready-to-Use Animations for Marketing & Training

Want to add some visual flair to your marketing or training materials? Our Impress Animation Pack is here to help. This downloadable series of ready-to-use animations can be integrated into your marketing presentations, training videos, or team workshops.

Use them to inspire discussion, communicate complex ideas, or simply make your content more engaging. They’re versatile, professional, and easy to use.

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

VIDEO TIPS

IDENTIFY TARGET AUDIENCE

Knowing more about your consumer, and their needs, will result in a more effective video marketing plan.

PLAN VIDEOS IN ADVANCE

The top marketing videos do not occur by accident; they are the result of careful planning and preparation.

SET A GOAL FOR YOUR VIDEOS

Are you having difficulty getting ahead of your competition? First of all ask yourself, are you setting a set of clear goals?

RESEARCH, SCRIPT, AND STORYBOARD

You should always consider creating a storyboard and writing a script after you’ve established your video’s goals.

KNOW THE B-ROLL FOOTAGE YOU’LL NEED

If you do not know what B-roll footage is, it is the videos that you cut away to, helping bridge gaps in your story.

RIGHT VIDEO TYPE TO BUILD BRAND TRUST

Here, we’ll go through the top five ideas for your organisation to use video to generate loyalty and brand trust.

AND REMEMBER: BE CREATIVE

Every day, thousands of videos are published on the internet; and only those that really stand out grab people’s attention.

CHOOSE THE RIGHT AGENCY

The cost of an animated video varies substantially between agencies. So let us give you a helpful hint.

LOCATION AND ACOUSTICS

Video location is more important than you believe since it may improve the overall appearance and feel of your film.

TIPS: THE STUDIO

Here are some useful tips for when you are filming your video. In this video, we will explain how to set up your studio.

TIPS: THE CAMERAS

Now that we’ve figured out how to set up the studio, we need to figure out how to control these lights on the cameras.

TIPS: SHOOTING TIME

Now, we will add to this filming tips list and give you some more useful tips for the moment of shooting.

TIPS FOR FILMING: THE AUDIO

Finally, to round off the video recording tips, we’ll go through how to get great audio in all your videos.

VIDEO COMPOSITION TECHNIQUES

Here we will explain you the most important video composition techniques that will make your videos more interesting.

KEEP YOUR EDITING SIMPLE

Now you can start editing your videos. So we are now going to give you some tips for editing efficiently.

OPTIMISE TEXT ON THE VIDEO

Don’t let your video go unnoticed. Optimise your text and make it more engaging with these easy-to-follow steps.

FREE TOOLS TO FIND KEYWORDS

You will have to add the targeted keyword to the file name, titles and meta description of your videos. Then what?

CHOOSE YOUR MUSIC CAREFULLY

Although not every type of video needs to have background music, adding it makes the video even more engaging for the viewer.

DON’T RELY ON POST-PRODUCTION

Today we are going to give you one of the most important tips: don’t assume you can fix everything in post-production.

THE COST OF VIDEO PRODUCTION

The first question people ask when they want video production is: How much does the promotional video cost?

TOP 3 TIPS FOR SAVING MONEY

We know producing a video requires a high investment. So we will now share three video production money-saving tips.

PREPARE THE VIDEO FOR THE PLATFORM

You may have heard that the shorter the video, the better due to shorter attention spans. But that isn’t always true.

YOUTUBE FOR SMALL BUSINESSES

Some small companies we work with have a strong social media presence. But just a few of them include YouTube in their strategy!

PROMOTE ALL YOUR VIDEOS

When creating a video, just doing that is only half the battle. The other half is getting the right audience to watch them.

Let's discuss your project

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OUR RESOURCES

Impress Workshop

25 Video Tips to Boost Your Video Quality

Preparing for Your Next Project with Us

FREE Video Guide: Get Started with Video

Our Impress Animation Pack

We’d love to work with you

VIDEO TIPS

IDENTIFY TARGET AUDIENCE

PLAN VIDEOS IN ADVANCE

SET A GOAL FOR YOUR VIDEOS

RESEARCH, SCRIPT, AND STORYBOARD

KNOW THE B-ROLL FOOTAGE YOU’LL NEED

RIGHT VIDEO TYPE TO BUILD BRAND TRUST

AND REMEMBER: BE CREATIVE

CHOOSE THE RIGHT AGENCY

LOCATION AND ACOUSTICS

TIPS: THE STUDIO

TIPS: THE CAMERAS

TIPS: SHOOTING TIME

TIPS FOR FILMING: THE AUDIO

VIDEO COMPOSITION TECHNIQUES

TOP VIDEO EDITING PROGRAMMES

KEEP YOUR EDITING SIMPLE

OPTIMISE TEXT ON THE VIDEO

FREE TOOLS TO FIND KEYWORDS

CHOOSE YOUR MUSIC CAREFULLY

DON’T RELY ON POST-PRODUCTION

THE COST OF VIDEO PRODUCTION

TOP 3 TIPS FOR SAVING MONEY

PREPARE THE VIDEO FOR THE PLATFORM

YOUTUBE FOR SMALL BUSINESSES

PROMOTE ALL YOUR VIDEOS

Let's discuss your project

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