How can brands benefit from video, and especially product demo videos?

Before answering how can brands benefit from video, and especially from product demo videos, we are going to understand what are they.

As their name indicates, a product demo video demonstrates a product’s essential features and benefits, helping potential consumers choose whether or not the product meets their needs.

This is significant because consumers do not buy items unless they believe they will be beneficial for them. In a nutshell, a product demonstration is a vital tool for firms wishing to promote and advertise their products while also increasing brand recognition and website visitors.

Here in this blog, we are going to explain to you how can brands benefit from video, WHY you need product demo videos, and HOW can you use these types of videos.

3 Reasons Why you need a product demonstration video

1. Product demos bring proof

Over the last years, people have become more sceptical about the claims made in marketing. This is mainly because a lot of adverts contain false statements that mislead consumers. Therefore, to drive sales, you should build brand trust and demonstrate the effectiveness of your product.

So here is when Product Demo comes into play. More specifically, live demonstration videos are even better to provide this clarity and proof to people. 

2. Save time and money

Using a sales representative to showcase how a product works and its benefits takes up so much of an organisation’s budget. The business should pay for the salary, rent, or travel costs within other expenses. Having a demonstration video produced by a video production agency instead saves the organisation time and money. Besides, if the demo video is distributed and marketed into the right channels, larger audiences can be attracted and converted into customers. 

3. Need for contemporary customer-oriented demos

And finally in this discussion about how can brands benefit from video, we have that businesses need product demo videos because of the high demand for customer oriented demos.

People must find items that address their difficulties and attain their goals. Product show copies are an excellent technique for marketing a product since they provide a live demonstration of the item addressing the client’s problem. Potential clients may then visualise themselves using the product and achieving their goal.

Product demo video recordings allow you to define your item’s strengths and benefits. Throughout the demonstration, you may show what makes your goods unique. So here you can explain why these highlights were included and work your approach toward addressing your client’s worries.

Finally, demo videos are also a more cost-effective marketing tool than sales representatives as you can reach people from all around the world, including people from different time zones that won’t otherwise know about you. 

How can you use product demo video recordings

The use of item show videos is a fantastic way to introduce a new product you are offering to your present clientele.

Demo recordings can quickly tell them whether an item is appropriate for their needs. Since a video where the company  showcases an object doesn’t require to have clear selling, it feels less noisy than other video formats.

Item demo recordings are not a substitute for face-to-face selling but rather a tool to make it simpler and more useful. Item demo recordings can also give a valuable preparation tool for your outreach group. 

Once shared online, you will be able to access analytical data that will provide you insights on how to modify your demo video for better results. The data will show you for example for how long people have watched the video. This will give you an idea of what is the ideal length of your next video. You can also check at which point have people drop off. 


After reading this blog, you may have a better understanding of what is a product demo and its benefits. Thank you for taking the time to read it,


Contact Impress Video now

If you would like to do a Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!