29th May 2021
A corporate video is a general term for all video communications, either is internal or external company communications. One way to compare corporate videos with traditional video ads is through targeting. Company videos target a specific audience rather than the general public.
Businesses create them to showcase stakeholders the company’s financial results, highlight new ideas within the company or train employees to promote new products or services within others.
Enterprise video companies face many obstacles during the production process. Not all works have serious legal challenges that need to be solved. However, it is always best to keep it safe. All videos should comply with the legal standards of corporate video, so your current/future projects are feasible and visible to the public. Here in this blog, we discuss all the legal and ethical issues that corporate video companies face when creating content for customers.
Copyright issues in corporate videos
Copyright issues are at the core of company video production. It protects written, musical, artistic, and dramatic works as well as movies, drafts, radio, and audio.
A common confusion on the internet is that there is no copyright, so people use it for free. Both online and offline content must comply with copyright protection regulations. When videos contain copyrighted material, they can be removed from the public view and the producer could even go to court.
GDPR in Video Production
On May 25th 2018, the General Data Protection Regulation (GDPR) was implemented for businesses across Europe to manage the way they collect, store, and process sensitive and personal data.
Here are the main regulations to comply with:
- Firstly, you should delete the users’ data if they ask for it.
- The second is that you need to have a compliance document on the data protection policies.
- Thirdly, you need to obtain the consent of the users using a consent form.
- Finally, you need to report any security breach to ICO (Information Commissioner’s Office) within 72 hours.
If you do not comply with any of these regulations, you will be fined for smaller offences with a fine coming up to 10 million pounds.
Data protection is an important part of the media industry, especially the company video industry. Producers should not mess with people’s privacy or distribute unapproved materials. For these reasons, the image needs to be verified.
Since company video production is for businesses, privacy is an important aspect to consider when shooting, as multiple people get involved. Furthermore, featuring people that do not want to appear is an invasion of privacy, and without their consent, you will have to shoot again.
This concept refers to any false statement that damages a person’s reputation or harms someone. Defamation laws vary from country to country.
To successfully process a defamation prevention request, the application must be specific and persuasive. For example, explain why you believe these statements are wrong and how they damage your reputation.
Dealing with ethical issues is very important. In company films, the producer must do everything possible to avoid discrimination or racism against cultural or ethnic groups. Therefore, video producers need to consider race, gender, and religious beliefs.
What is Race? Race is your country, your culture and ancestry, and your skin colour. Most races tend to share the same religion, heritage, or language/dialect.
Get Clearance on the Spot
It can be hard to create an interesting film without using extra video and audio elements that need clearance. Original content on its own can’t attract people so much, and it comes down to being able to innovate and mix-match other people’s content to be creative. Although, you need to get these cleared, and buy the required licence for each. You should do this on the go rather than later on because you are getting all the complications out of the way.
After reading this blog you may have a better understanding of the legal and ethical issues that companies face when creating corporate videos. Should you have any doubts, please do not hesitate to contact us. We are happy to help.
Thank you for reading,