These are the product video checklist you need to follow
A product video is a powerful tool that showcases the features and benefits of a product in a visually appealing manner. It goes beyond simply listing the product’s attributes and instead tells a story that captivates the audience. Crafting an impactful product video requires careful consideration of various elements.
In this blog post, we will outline our top 7 product video checklists to help you create compelling and effective videos.
Our Top 7 Product Video Checklist
If you decide to film a product video to market your product, make sure:
1. It tells a story
One of the key factors that make a product video successful is its ability to tell a story. Rather than focusing solely on the product’s features, the video should highlight how the product solves a problem or fulfills a need.
By portraying the product in real-life situations and demonstrating its benefits, viewers can better understand its value and relevance to their lives. Additionally, introducing the people behind the product or showcasing customers who have benefited from it can build trust and facilitate the purchasing decision process.
2. You are concise
Before filming the product video, it’s crucial to define the key messages you want to convey. Keeping your message clear and concise ensures that viewers will stay engaged throughout the video.
Long-winded explanations or unnecessary details may cause viewers to lose interest and click away. By delivering your message succinctly, you maximise the chances of capturing and retaining the audience’s attention.
3. It is short
In today’s fast-paced digital world, attention spans are limited. When creating a product video, aim for a duration of 30 to 60 seconds, especially if you plan to share it on social media platforms. Shorter videos tend to perform better, as they are more likely to be watched in their entirety. While some segments might warrant longer videos, such as detailed product demonstrations or tutorials, a concise overall length is preferable for most scenarios.
4. It grabs the customer’s attention
The first few seconds of a product video are crucial in capturing the audience’s attention. Therefore, to hook viewers, it is essential to focus on showcasing the product’s ability to solve their problems or fulfill their desires right from the start.
By highlighting the benefits or illustrating the pain points that the product addresses, you create an immediate connection with your target audience. As a result, this initial engagement increases the likelihood that viewers will continue watching the video to learn more.
5. It includes a call to action (CTA)
An effective product video should include a clear and compelling call to action (CTA). If viewers have watched the entire video, it indicates their interest in the product. Seize this opportunity by making it easy for them to take the next step, such as making a purchase or visiting your website. Including a direct link or a prominent CTA button encourages viewers to engage further and convert into customers.
6. You minimise dead air
“Dead air” refers to the absence of audio in a video, which can result in viewers losing interest and navigating away. To enhance the video’s appeal, consider adding sound effects or background music that aligns with the mood and theme of your product.
Additionally, incorporating subtitles is beneficial, especially for social media platforms like Facebook, where videos often play automatically without sound. Subtitles ensure that viewers can follow the content even when audio is not available, maximizing engagement and understanding.
7. You share the video
Once your product video is ready, it’s essential to maximise its reach by sharing it across various platforms. Embed the video on your website and include it in emails and newsletters. You can also leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to amplify its visibility. By distributing the video widely, you increase the chances of it being seen by your target audience and generating interest in your product.
Why should you use a Product Video rather than images
Product videos offer advantages over relying solely on images in your marketing strategy. They are engaging and memorable, creating lasting impressions with dynamic visuals, motion, and audio. Incorporating storytelling elements, product videos evoke emotions and foster a deeper connection with your brand.
Compared to images, videos provide a comprehensive and immersive experience. They showcase your product from different angles, demonstrate functionality, and highlight unique features. Consequently, videos effectively communicate your product’s value proposition, setting it apart from competitors and leaving a strong impression on potential customers.
Moreover, videos excel in delivering information in a concise and digestible format. They quickly convey key benefits, use cases, and product value. This makes it easier to capture the attention of potential customers who are browsing through numerous products online.
The shareability of product videos is another significant advantage. Moreover, viewers can easily share videos with their social networks, organically spreading awareness about your product. This, in turn, amplifies your brand’s reach, exposing it to a wider audience and increasing the potential for visibility and customer acquisition.
Incorporating product videos into your marketing strategy can also boost website traffic. Search engines and social media algorithms prioritize video content, leading to higher search rankings and increased visibility. When embedded on your website, product videos enhance user engagement, encouraging visitors to spend more time and ultimately contributing to higher conversion rates.
Thank you for taking the time to read this blog post, and we hope you found it interesting,
Marta
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If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
