27th August 2020
A product video is a video that shows the features and benefits of a product. There is no right way to make a product video. However, there are some things that are common in all the best product videos. Here in this blog we will point out what makes an impactful product video. Concretely, we will show you our top 7 product video checklist.
Our top 7 Product Video checklist
If you decide to film a product video to market your product, make sure:
1.IT TELLS A STORY
What problem does the product solve? Are customers happier once they buy it? Showing the product’s features won’t be enough to sell the product. You’ll also need to show it in use. As a result, people will know whether it actually meets their needs. In addition, knowing who is behind the product or the people who use it will also help them in the purchasing decision process.
2. YOU ARE CONCISE
Think about the message or messages you want to send before filming the video and go straight to the point. If your message is clear, chances are that people will keep watching the product video. Otherwise, they will skip it.
3. IT IS SHORT
Aim to make a video of 30-60 seconds – especially if you want to use it for your social media. Some segments will be ok with longer videos, but in general short videos work best.
4. IT GRABS THE CUSTOMERS’ ATTENTION IN THE FIRST 3 SECONDS
Try to show the problems the product solves at the beginning of the video. If people see that the product is of their interest, they will watch the product video. Otherwise, you’ll lose them.
5. IT INCLUDES A CALL TO ACTION
If a person watches the whole video, he/she is probably interested in the product. Thus, make it easy for them to make a purchase after watching the video. For example, you can include a direct link to your website.
6. YOU MINIMISE “DEAD AIR”
“Dead air” means the lack of audio in a video. Many people skip videos with no sound. Thus, try to add sound effects or background music to the video. Another good practice is to add subtitles to the video as some social media like Facebook play the videos initially without sound.
7. YOU SHARE THE VIDEO
Once you have your final product video, make sure you use it on as many platforms as possible. People usually embed product videos in their websites, emails and newsletters. They also upload them to social media platforms like Facebook, Instagram, Twitter and LinkedIn.
Why should you use a Product Video rather than images
By now, you already know what a good product video should have, but why should you use a product video as part of your marketing strategy rather than an image?
Videos are becoming very popular. In fact, consumers love them. Videos are more engaging and memorable than images and they provide more information than any other type of content. What’s more, they are easy to share, which will help you reach larger audiences. Finally, they generate more website traffic. This will also help you boost conversions.
All in all, if you are about to launch a new product, consider filming a product video as it will undoubtedly have a positive impact in your business.
Thank you for reading,