Why do you need to include these characteristics in your next Product Video

Looking for information on the product video characteristics to be successful? Are you looking to create an effective product video that grabs your audience’s attention and drives sales? In this blog, we’ll explore the top four product video characteristics that clients want to see in 2023.

It’s essential to know what characteristics clients want to see in a product video. Every year product video trends fluctuate, so we have made this blog to explain which trends we will recommend following this 2022.

First of all, we have to understand that Product video is your option whether you are intending to introduce a new product on the market or if you just want to increase traffic to a certain product. 

As of 2022, people are increasingly turning to the internet to hunt for their next buy.

Therefore, strong e-commerce firms are creating promotional films of their products to attract and convert more consumers.

Product Video Trends 2022

1. Vertical videos

TikTok has become a great promotion tool by using vertical videos, as it can present your products to millions of people in a very short amount of time.

However, this is only achievable if the proper approaches are used. What we recommend is to work with delighted customers and turn them into brand ambassadors.

As a result, these individuals would create video goods that would assist the organisation in reaching even more prospective customers.

The benefit of this and other comparable platforms is the usage of vertical videos, so as vertical videos can be seen on any electronic device, it eliminates the need for marketers to optimise it for each platform.

2. Short videos

As previously said, Tiktok is quite popular among young people, but we also have Instagram Reels (and stories), and YouTubeShorts.

We can agree that short films are an important aspect of all of these platforms.

With them, marketers may easily attract the attention of the audience without needing them to spend loads of time in front of the screen.

3. Videos with the sound off

The vast majority of people (around 85%) consume videos without audio, so it makes less sense these days for marketers to include a voice-over throughout the video.

Caused by the fact that only a small percentage of the public who listen would understand what they are saying.

Consequently, the best option would be to play background music so those who listen to it are at the very least entertained. And with this argument, we open the next trend.

4. Catchy music

Music is a very crucial aspect, especially with the product promotion in videos,

If we choose the right music, people will remember and associate the product campaign with the company for a long time.

Product Video Trends 2022

We have just discussed the most important product video characteristics in 2022. It does not imply that businesses should abandon their traditional methods of product marketing,

However, we would advise them to start applying some product videography advertising in accordance with the highlighted trends.


After reading this blog, you may have a better understanding of what the product video trends for 2023 are. Thank you for taking the time to read it,



Contact Impress Video now

If you would like to do a Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!