Published: November 10, 2026
Reading time: 4 min
How We Brought Italian Lifestyle and the New Fiat 500e Together
How do you introduce a new car while capturing the lifestyle and culture behind its brand? By creating a story that audiences genuinely want to watch.
We partnered with renowned UK luxury lifestyle influencer Eli Ankunsté to create a three-part social media documentary celebrating Italian culture across London. The campaign supported the launch of Dolce Vita, Eli’s curated guide to Italian experiences in the capital, while bringing the all-new Fiat 500e into the spotlight.
The result was a stylish journey through London’s Italian-inspired hotspots, combining authentic experiences, engaging storytelling and automotive lifestyle content.
The Challenge: Connecting Italian Culture with a New Car Launch
Eli Ankunsté approached us while spearheading the launch of *Dolce Vita*, a curated guide celebrating Italian culture and experiences across London.
The challenge was to create social media content that captured the authentic spirit of Italy. From luxury grooming and artisan coffee to independent fashion and fine dining, the campaign needed to showcase the places and experiences that make Italian culture so appealing.
At the same time, the content needed to introduce the new Fiat 500e without making the campaign feel like a traditional car advertisement.
The key was to connect the vehicle with the wider lifestyle story, making it a natural part of the experience rather than simply a product feature.
Our Solution: A Three-Part Italian Lifestyle Documentary
We developed a high-end, three-part social media video documentary, following Eli as he explored some of London’s Italian-inspired destinations.
Rather than relying on traditional promotional techniques, we focused on organic collaboration and authentic experiences.
We partnered with a selection of Italian hotspots across London, including Homeslice, Pilgrim’s Pizza, independent artisan cafés and bespoke Italian tailors.
At each location, Eli connected with the people and businesses behind the experiences, bringing the Dolce Vita concept to life.
The Fiat 500e became the central thread connecting the journey. It provided stylish transport between destinations while reinforcing the Italian lifestyle at the heart of the campaign.
Our production approach captured the atmosphere, personality and details of each stop. We combined lifestyle storytelling with carefully integrated automotive shots, creating content that felt natural, aspirational and engaging.
The three-part format also gave audiences more opportunities to follow the journey, discover new locations and connect with the campaign across social media.
The Result: A Successful Lifestyle Campaign with Strong Engagement
The three-part documentary generated strong engagement and viewership across online platforms, directing audiences to Eli’s social media channels.
By bringing together influencer storytelling, authentic Italian businesses and the new Fiat 500e, the campaign created a natural connection between the vehicle and the lifestyle it represents.
The content also helped strengthen the ongoing commercial partnership between Eli and Fiat, demonstrating the value of creative social media collaborations.
Most importantly, the campaign showed how a product launch can become more engaging when audiences experience the story surrounding the product, rather than simply being told about its features.
Bringing Your Brand to Life Through Social Media Video
Effective social media video production is about more than creating content for online platforms. It’s about understanding your audience, finding the right story and producing videos that people genuinely want to watch.
At Impress Video, we work with brands, agencies and businesses to create engaging social media campaigns that connect products with real experiences.
Whether you’re launching a new product, collaborating with influencers or building brand awareness, we can help turn your ideas into compelling video content.
Looking to create a social media video campaign for your brand? Talk to our team at Impress Video and let’s bring your next idea to life.