Key Video Marketing Trends for Businesses in 2024

Video marketing trends arise continuously as video content evolves fast, which is key for leveraging businesses. Therefore, video has become an integral part of companies’ marketing and communication strategies. From short video content to advanced technologies, keeping updated is crucial to gaining a competitive advantage.

Besides, 90% of businesses are creating videos once a week with training and advertising videos on top. Also, videos are a great way to increase engagement and boost internal and external communications. So, in this blog, we will explore the top trends to reshape your strategy and ensure success.

Top Forms of Video Content

Creating powerful storytelling and transmitting it in a video will attract consumer attention and offer valuable content. Also, with drones and 360º shorts landscapes or products can be viewed from all angles, ensuring viewers know all by watching.

However, businesses must make a video budget and ensure you stick with it as if not, with all the equipment and software, the cost can increase. Moreover, sustainability is of increasing importance, including videography and marketing. So, companies need to commit to reducing their environmental footprint and make sure if they use drones, they are complying with the regulations.

Ultimate Guide to Corporate Video Marketing Trends

1. Power of Short-Form Video Content

Since social media apps like TikTok, YouTube Shorts or Reels on Instagram, this type of video has become popular. So, videos that take from 15 to 60 seconds, will impact more your audience.

Short videos capture the viewer’s attention quickly and are good for digital environments. So, companies need to create concise and engaging messages to reach brand value. Some video examples are behind-the-scenes (BTS), product videos or training and educational content.

Therefore, invest in crafting short and high-quality videos to develop engaging and informative content. Also, you need to add good call-to-actions (CTAs) to boost conversion rates.

2. Interactive Videos will be Key to Successful Engagement

There is a growing use of interactive videos to engage viewers with embedding links. Interactive videos are a great way to craft immersive experiences and let customers explore product characteristics. Hence, interactivity makes content more efficient and reaches your audience.

Consequently, businesses need to include interactive elements in their videos. So, making it easy to add quizzes or links to ensure viewer engagement.

Some options for incorporating interactive elements are Vimeo or Wistia which integrate easy links and engagement tools.

3. Live-Streaming Boost

Live streaming has been gaining popularity these recent years, and this trend is expected to increase further. This type of video provides companies with a direct way to interact with their audience in real-time. Overall, enhancing engagement and creating a sense of authenticity.

A way to boost live streaming is with product launches,  virtual events, Q&A lives in social media or BTS. Moreover, it can be used internally such as employee training, corporate meetings or remote team sessions.

So, to achieve this use platforms that incorporate live-streaming options such as YouTube Live or Instagram Lives, or corporate apps such as Microsoft Teams. When you do a live, be spontaneous, don’t just adjust to the guide you have, and avoid broad topics as they will lose the viewer’s focus.

4. Implementation of AI and Automation

With new technologies arising such as Artificial intelligence and automation tools, the way to make and distribute video content. In this way, the editing process has become more sophisticated and easy to learn faster.

Additionally, it is making the production process faster and more accessible to smaller companies. Also, AI makes editing easier, such as colour correction or choosing the right part of clips.

By incorporating AI tools like Runway, companies will automate post-production such as voiceovers. So, this makes it more affordable to produce as you can then add more budget to production and make better videos or hire a video production company.

5. Personalised Video Content

Personalisation is key in marketing and will go beyond from now on. With AI and data analytics tools, companies can make customised video content to adjust to their customer preferences by analysing their behaviours. Some examples are e-commerce videos or tutorials, and crafting relevant content to seek higher conversion rates and enhance customer loyalty.

So, as a business, use your customer data to tailor your content and offer personalisation options. As a result, addressing your customer’s requirements and adding value to what they expect from your brand.

6. Video Optimisation for Devices

In terms of video consumption, 80% of views come from smartphones, making it necessary to optimise videos for mobile devices. Also, keep in mind vertical video formats to adapt to apps such as TikTok or Instagram Stories.

Vertical videos fill the entire mobile screen, making it more immersive and interesting for users to watch.

Therefore, as a company, you. need to ensure your videos are optimised for different devices. For your website, ensure you have the option of viewing on computers and mobile phones. In social media, have vertical videos optimised for smartphones. So, shoot or edit videos in a 9:16 aspect ratio to be mobile-friendly.

7. Sustainability and Inclusivity Storytelling in Videos

Nowadays, consumers are prioritising companies that prioritize sustainability and social responsibility. Hence, incorporate eco-friendly practices and ethical messages into their video content.

Furthermore, championing inclusivity in your corporate videos will achieve more video effectiveness. So, showcase your brand values that will resonate more with modern audiences.

Consequently, craft videos that demonstrate your company’s commitment to sustainability and the inclusive practices you carry out in your daily business practices.

The business video marketing trends in 2024 are focused on dynamic, personalized and engaging content. With the rise of short-form video to the integration of AI, you need to innovate on the top trends. So, shape your content to adapt to these trends, improving your business presence and creating connections with your audience.

Thank you for taking the time to read it,

Sara.

Contact Impress Video now

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!