Expanding Your TV Commercial Reach in the Digital Age
Are you making the most of your TV commercial reach in the digital era? TV advertising has long been recognised as one of the most powerful and effective marketing tools for promoting a brand, products, or services. However, in today’s digital age, relying solely on traditional advertising is no longer viable.
To truly capture the attention of as many people as possible, it’s crucial for marketers to embrace a combination of both traditional and online advertising strategies. If you already have a compelling TV commercial, it would be a wasted opportunity not to repurpose that content and leverage the online space to maximise your return on investment.
Where can I promote my TV Commercial?
Now, you might be wondering, where exactly can you promote your TV commercial in the online realm? Fear not, as we’re here to provide you with valuable insights on some of the most effective platforms and best practices for each:
1. Social networks
As the first step, upload your commercials to all your social media profiles. However, keep in mind that adapting your existing assets is necessary since most viewers have short attention spans and won’t watch the full video.
To overcome this challenge, it’s essential to deliver the main message within the first 10 seconds, unlike the traditional approach where key messages are often reserved for the end. Popular social media platforms like Facebook, Instagram, and LinkedIn offer excellent opportunities to showcase your TV commercial. You can either upload the commercials as posts or create ads tailored for each platform.
When sharing your advert on Facebook or Instagram, ensure that it’s short, features a square shape, and includes captions. Considering that most videos are viewed without sound. Additionally, optimising your landing page for both mobile and desktop is crucial since these platforms will direct customers straight to your website.
For LinkedIn, prioritise showing the most compelling content in the first 10 seconds, include a clear call-to-action (CTA) at the end to guide potential clients through the process, and add subtitles since many LinkedIn members watch videos without sound. The length of your video on this platform depends on your objective, with 5-15 second videos being ideal for sparking interest, 30-second videos providing quick overviews of products or services, and 1-minute videos weaving richer stories that aim to evoke emotions.
Creating a YouTube advertisement is another impactful option. YouTube offers four different ad formats: skippable video ads, non-skippable video ads, mid-roll ads, and bumper ads. The most cost-effective choice is the skippable video ad, where you only pay if the viewer watches the ad for a certain duration.
However, it’s worth noting that the cost per view is influenced not only by ad placement but also by video quality and targeting options. YouTube provides a range of targeting options which allow you to fine-tune your ad’s reach and effectiveness, such as:
3. Additional Video Platforms
Moreover, apart from social networks and YouTube, there are several other video platforms available to promote your TV advert effectively. Some notable examples include:
- Taboola: to begin with, this platform enables you to place ads on some of the most popular websites worldwide. Which increases your ad’s visibility and potential reach.
- Oath: As a subsidiary of Verizon, Oath provides an extensive network of digital properties where you can advertise your video content.
- Potx: Focused exclusively on video adverts, Potx offers an online platform tailored for maximising the impact of your TV commercial.
- Exponential: finally, this one has connections to over 700 users worldwide, it is an advertising platform that can expand your reach and enhance your campaign’s effectiveness.
4. Email marketing
Lastly, consider incorporating your TV commercial into your email marketing campaign. By embedding the video in newsletters or daily emails, you can extend your reach, boost conversions, and drive sales. Capitalise on the power of visuals to captivate your audience, making sure the video aligns with your email’s overall message and purpose.
Now, you might be wondering if traditional and online marketing are actually opposing forces. In reality, they complement each other and can work synergistically to achieve higher levels of growth. The only barrier you might face is budget constraints. To overcome this, analyse your target audience and determine the platforms they frequent the most. Then strategically invest in those areas. Remember, the key is to leverage both traditional and online marketing to achieve a high tv commercial reach.
By now, you should have a better understanding of the various video platforms available to reach larger audiences and maximise your investment. If you have any further questions or need assistance, please don’t hesitate to get in touch. We’re here to help you succeed.
Thank you for taking the time to read this blog post.
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If you would like to do a TV Advert with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!