17th April 2020
What is a TV Advert?
A TV advert can be an effective advertising tool. It usually conveys a message to a large group of potential customers and consumers aiming to market a product or service. There are a number of approaches you can take when producing a TV ad.
Length of a Commercial
The standard length for a TV ad is 30 secs. However, it can be either longer or shorter. The only requirement is that it should be a multiple of 10 to fit in the breaks. In fact, the length will be determined by:
- How long it is needed to tell the story.
- The difficulty of the message you want to convey.
- How familiar the audience is with your brand.
- The budget.
Companies typically stick to the 30sec advertising format and might revert to a shorter version of the advert online.
Cost of a TV Advert Production
A TV advert can cost up to £20,000 to make. It can cost anything from £20,000 upwards depending on the creative idea, as well as the potential stars who you’d like to endorse your product or service.
Cost of airing a TV Advert
Like all forms of advertising, there are different price ranges within the TV medium. In fact, the final price of your TV advert will depend on the channel and time used do distribute it, the length of the advert and the cost of producing it. You can pay anywhere from £150 to £1,200 per 30-second commercial and the most expensive time is usually form 6 to 7 pm.
Why to advertise on TV?
It’s worth mentioning that TV is the most trusted form of advertising. For instance, its high cost is what delivers brands as trustworthy. What’s more, as said in Thinkbox, many studies around the world demonstrate that it also has a positive impact on other social media. For example:
- TV generates almost three times the brand recall of YouTube in Belgium (42% vs 15%)
- In France, the traffic of an advertiser’s website during a TV campaign increases by 44%
- In the UK, adding TV to a campaign generates a 40% increase in effectiveness.
Additionally, TV ads have a wide reach. That is, companies can reach a large number of people in a short space of time. It also allows you to target your audience during shows that they are likely to be watching.
It’s important to note that most TV viewers could be distracted during adverts on TV turning to their mobile phones. Here TV Advertisers have seen the benefits of running online social media adverts at the same time as their TV advert spots. This further allows them to capture viewer attention and re market to those viewers who may have seen or heard their advert in passing, adding a sense of familiarity with their brand.
No advert is allowed to run on TV without being certificated by Clearcast, an independent company that checks all TV adverts against the UK Codes of Advertising. Concretely, Clearcast has to check and verify all TV adverts to ensure that the message(s) is not misleading, harmful or offensive.
How to create a TV Advert?
This answer will depend on your budget. However, if you want a TV advert to look professional, consider hiring a production company to do it. Their experience will help you to create an impactful campaign with the right message.
We hope that you now have a better understanding of what a TV Advert is and how it should be approached. Should you have any questions, don’t hesitate to get in touch.
Thanks for reading!