Product Photography and Video Production for a Derby Kombucha Brand
There is something incredibly rewarding about helping a local business bring a new idea to life.
When we were first introduced to Leslie Ann through a mutual client, we knew we were looking at something special. She was launching a brand-new kombucha startup right here in Derby and needed content that would introduce an unfamiliar product in a way that felt fresh, authentic, and engaging.
Kombucha is all about mindful living and feel-good energy, but because it was entering a new local market, we had a unique challenge: creating visual content that would educate, inspire confidence, and generate excitement from day one.
The Challenge: Launching a New Brand with Standout Visual Content
Leslie Ann didn’t just need beautiful product photography. She needed visual content that would launch a completely new brand.
Our goal was to create social media content that did three things simultaneously:
- Engage an audience that might not even know what kombucha is yet.
- Excite wellness-minded consumers.
- Drive action, specifically, getting people to follow up and inquire about stocking the product or buying it retail.
The Process: Crafting a Bespoke Vibe
Our Creative Approach
We wanted to steer clear of generic, sterile product shots. This is a mindful brand, so the content needed to feel organic, intentional, and premium.
We took a professional studio approach but kept the energy warm and collaborative.
What We Did:
- Custom Set Design: We built bespoke backdrops and set designs that matched the exact aesthetic and natural ingredients of the kombucha flavours.
- Multi-Platform Content: We shot a massive library of both high-end photography and dynamic video.
- Omnichannel Ready: Every asset was optimised so Leslie Ann could use them across her website, social media channels, and even in physical print marketing.
“We wanted the viewer to almost taste the crispness of every pour through the screen. By focusing on set design that mirrored the product’s mindful ingredients, we gave the brand an instant identity that felt authentic from the very first impression”
The Results: Proof is in the Pour
Results That Made the Brand Grow
To say the campaign succeeded would be an understatement. Leslie Ann took our videos, paired them with a heartfelt brand story, and pitched them directly to potential retailers.
The response was phenomenal and immediate. The combination of engaging product photography, promotional video content, and a compelling brand story gave retailers confidence and encouraged customers to learn more about the brand.
Results Table for Kombucha Brand
| Metric | The Impact |
|---|---|
| Retailer Inquiry Uptake | 55% increase in immediate interest and stockist inquiries |
| Overall Sales | 35% increase in sales across the board |
| Digital Engagement | Significant uplift across website traffic, newsletter open rates, and marketing emails |
Continuing the Partnership
It is safe to say the results from this campaign were pretty incredible. However, the most rewarding parts of our work aren’t simply seeing strong results. It’s building lasting relationships with the businesses we support.
Following the success of the launch campaign, Leslie recently reached out to thank the team, and we are already mapping out the next phase. We are officially back in the studio producing new photography and video content for her upcoming product launches, featuring some incredible new flavours.
We can’t wait to share what’s coming next!
Looking to launch a new product or refresh your brand with professional video and photography? Get in touch with Impress Video to see how creative content can help your business stand out.