Free advertising tips for your small, medium or large business
It does not matter if you have a small, medium or large business. As a business owner, you know how important it is to have a solid marketing strategy in place to increase brand awareness and credibility. However, you may not always have the budget for expensive advertising campaigns. That’s why we’ve put together a list of 10 free advertising tips that can help you elevate your business without breaking the bank.
10 free advertising tips
1. Create a Google My Business profile
Having an online presence is crucial in today’s digital age, and creating a Google My Business profile is a great place to start. By claiming ownership of your business profile, you can unlock features that increase your visibility on Google and manage your online reputation.
2. Create a business YouTube channel
YouTube is an excellent platform for businesses to share videos that are informative, engaging, and shareable. Creating videos in-house can significantly increase your brand’s reach, but make sure they are of high quality and provide value to your viewers.
Nonetheless, all videos should be entertaining and helpful for them to be effective. An example of a helpful video would be a “how-to video”, which explains step by step how a product or service works.
3. Introduce blog posts
Writing blog posts is a cost-effective way to promote your business, drive traffic to your website, and strengthen your SEO. By using commonly used keywords in your posts, you can attract the right audience and increase your online visibility.
Blogs do not have to be complex or long but they should have commonly used keywords. This will make it easy to read and help you reach the right target audience.
4. Be more active on social media
Social media platforms are a great way to introduce your brand values and increase credibility within your audiences.
Out of all the social media platforms identify one that lines up with your brand. The best platform for B2Bs is LinkedIn while B2Cs have quite a few options. Questions such as what are your marketing goals or who is your target audience will make it easier for you to find the right social media platform for your company.
5. Go to networking events
Going to events related to your industry gives you a chance to meet delegates and new potential customers. It can also be a great way to get your brand name out there (especially for small businesses) or even find new potential partners.
Networking events give businesses the chance to keep up with the up-to-date trends too. Plus, they allow you to see what your competitors are producing.
6. Marketing with email
Email marketing lets you build stronger relationships with your customers and potential leads.
Out of all the free resources out there, email marketing is still one of the best strategies for your business. Did you know that for every £7 that you spend on email marketing there is a potential ROI of £256? For the past 40 years, email has been one of the most important forms of communication. It is one of those things that has become part of people’s lifestyle. People engage with emails at a high rate, making it highly viable as an advertising tactic.
7. Infographics
People love to learn from visual and easy-to-digest content. Plus, infographics are shareable, which makes them a powerful marketing tool.
You may think that creating an infographic is expensive. It won’t be unless you hire a professional designer. Luckily, we have tonnes of free tools available like Unsplash, Canva, Freepiks or Visme providing templates to make the process cheap and simple.
8. Incorporate brand ambassadors
Word-of-mouth is still one of the most effective ways to advertise your products or services. By encouraging your employees to act as brand ambassadors, you can leverage their expertise and knowledge to promote your brand to a wider audience.
9. Repurpose your old content
Repurposing old content is a smart way to extend the life of your existing content and reach a new audience. For example, you can turn a popular blog post into a video or use snippets from it to promote on social media.
10. Apply for a Business Award
Winning an award in your industry is a great way to increase your credibility and raise your profile. If there are no awards within your industry, why not create your own? This can be a powerful way to showcase your brand and inspire others in your industry. Winning one of them will you increase your credibility. Here at Impress, we are an award-winning video production agency offering a wide range of services.
After reading this free advertising tips, you may have an idea of what could be done to advertise your brand for free. We hope you found this blog interesting, and thank you for taking the time to read it,
Melvin.
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