23rd December 2021
It does not matter if you have a small, medium or large business. Having a good marketing strategy in place is essential to raise brand awareness, increase credibility or meet any other business objective. Nonetheless, as a business owner, you may have a limited time to think about cost-effective ways to advertise your products or services. In order to help you escalate your business at a low cost, we’ve created a list of 10 free advertising tips.
10 free advertising tips
1. Create a Google My Business profile
Nowadays having an online presence is more important than ever as most people search for businesses on Google. Therefore, consider creating a Google My Business profile for your brand. Once set up, you can claim ownership of your Business Profile. This lets you unlock features that increase your visibility on Google and manage your business profile.
2. Create a business YouTube channel
YouTube allows businesses to upload videos to the platform for free. These videos are characterised for being shareable, engaging and informative.
Uploading videos to this platform will increase your brand’s reach at a low cost, especially if you produce the videos in-house. Nonetheless, all videos should be entertaining and helpful for them to be effective. An example of a helpful video would be a “how-to video”, which explains step by step how a product or service works.
3. Introduce blog posts
Another free marketing strategy is to start writing blogs to drive traffic to your website. It is a free way to promote your business, resulting in improved visibility and strengthening your SEO. Blogs do not have to be complex or long but they should have commonly used keywords. This will make it easy to read and help you reach the right target audience.
4. Be more active on social media
Social media platforms are a great way to introduce your brand values and increase credibility within your audiences.
Out of all the social media platforms identify one that lines up with your brand. The best platform for B2Bs is LinkedIn while B2Cs have quite a few options. Questions such as what are your marketing goals or who is your target audience will make it easier for you to find the right social media platform for your company.
5. Go to networking events
Going to events related to your industry gives you a chance to meet delegates and new potential customers. It can also be a great way to get your brand name out there (especially for small businesses) or even find new potential partners.
Networking events give businesses the chance to keep up with the up-to-date trends too. Plus, they allow you to see what your competitors are producing.
6. Marketing with email
Email marketing lets you build stronger relationships with your customers and potential leads.
Out of all the free resources out there, email marketing is still one of the best strategies for your business. Did you know that for every £7 that you spend on email marketing there is a potential ROI of £256?
For the past 40 years, email has been one of the most important forms of communication. It is one of those things that has become part of people’s lifestyle. People engage with emails at a high rate, making it highly viable as an advertising tactic.
People love to learn from visual and easy-to-digest content. Plus, infographics are shareable, which makes them a powerful marketing tool.
You may think that creating an infographic is expensive. It won’t be unless you hire a professional designer. Luckily, we have tonnes of free tools available like Canva, Freepiks or Visme providing templates to make the process cheap and simple.
One of the best ways to advertise your product is by word of mouth. People want to hear what others have to say about your product and services. So, why not have one of your employees acting as a brand ambassador sharing his/her knowledge and opinions about your products or services?
9. Repurpose your old content
You might have old videos, blogs or photos from business events that can be repurposed for advertisement. Imagine that one of your company blogs is getting a lot of engagement and sharing. Why not turn this blog into a video? Or why not take bits from it to repurpose across other channels?
10. Apply for a Business Award
Every industry has some sort of awards to recognise the work of some businesses. Winning one of them will you increase your credibility. And if there are no awards within your industry, why not host one of your own? This will inspire many people in your industry and encourage them to share their impact. Here at Impress, we are an award-winning video production agency offering a wide range of services.
After reading this free advertising tips, you may have an idea of what could be done to advertise your brand for free. Should you have any doubts, do not hesitate to get in touch.
Thank you for reading,