Why these Corporate Animation Examples Are Essential for Modern Businesses
In today’s blog we will explore how 15 of the best corporate animation examples drive business’s to success in today’s fast-paced digital world, businesses need engaging ways to communicate their message, simplify complex ideas, and strengthen brand identity. Corporate animation has emerged as a powerful tool to achieve these goals. Whether through 2D animation, motion graphics, or 3D storytelling, animated videos help brands convey their message effectively while capturing audience attention.
Animations are not just for entertainment; they can increase conversion rates, enhance brand recall, and make information more digestible. That’s why leading companies invest in high-quality animated videos for marketing, training, and internal communication.
15 of the Best Corporate Animation Examples:
1. Slack – Work, Simplified
Slack’s animation video employs a minimalistic design that allows them to explain how their own communication platform improves the productivity in the workplace. The transitions are seamless, and the video is kept simple in order to break down the complexities of workflows into an easier format to understand. Therefore, customers can get a clearer picture of what it is that Slack does.
2. Coca-Cola – “A Coke is a Coke”- 2019 Super Bowl Commercial
Coca-Cola’s animation stands out with its vibrant use of its characteristic colours and their engaging storytelling. The video showcases how multiple characters of all origins, ranging from humans to fictional characters, are enjoying their bottle of coke. This brings a sense of togetherness and community, which is a nod to its then-slogan: “Taste the Feeling”.
3. Microsoft – Re-imagining Microsoft’s mobile experiences
Microsoft’s mobile experience ad is peak visual storytelling. The ad has no voice-over, no text, or characters, showcasing seamlessly the UI’s evolution through 3D animation. The video is slow but deliberate and every movement aims to highlight innovation and adaptability, which makes the interface look intuitive. Moreover, it doesn’t use a direct “Buy Now” message and takes advantage of minimalism.
4. Starbucks – Why does Starbucks blend coffee?
Starbucks’ animated video tells the story of coffee by visually illustrating the journey of flavours, instead of relying on expert opinions or real-life imagery. The 2D animation style allows the use of vibrant colours, diverse locations, and creative storytelling without the cost of a full on production. The soothing music choice also enhances the personal and comforting feel that aligns with Starbucks’ warm brand identity.
5. Amazon – An Easier Way Through Your Day
Amazon effectively showcases the real-world benefits of the product through this ad, making it visually engaging and relatable. Unlike many animations, this ad includes a clear call to action, inviting viewers to sign up. The combination of visuals and its compelling message has led to 350,000+ views, proving that animation can drive conversions.
6. Headspace – Sat Hello to Headspace
Headspace’s animated explainer blends entertainment and education perfectly. It uses a variety of animation styles to showcase the benefits of meditation in a memorable way. It’s entertaining and manages to keep the audience entertained also educating the viewer, balancing creativity with informative content.
7. Apple – Apple Intelligence
Apple’s sleek animation video introduces their new Apple Intelligence to their users. The usage of a real person along with animation in the background to explain new concepts is perfect to facilitate understanding and comprehension. The minimalist design also aligns perfectly with Apple’s branding.
8. Deloitte – Smart Cities
Deloitte shows off a visually beautiful Company Animated Teaser Video showcasing their smart city expertise. Their futurism creates an engaging experience that both, technology providers, and the public will find compelling. The slower pace and clear visuals make it easy to understand, leaving viewers with a lasting impression, in the question of: How smart is your city?
9. Samsung – Knox for Retail
Instead of focusing on consumers, this ad targets businesses and corporate individuals, which requires a more detailed explanation. Through storytelling, Samsung makes a complex topic engaging and relatable, keeping production efficient with shape-based animation.
10. Ahrefs – What is Ahrefs?
Ahrefs’ animated ad effectively explains SEO and website ranking improvement using a motion graphics style. It follows a clear structure: introduce the problem, present the solution, and show how the product works. The visuals don’t just promote Ahrefs—they demonstrate its functionality, making it easy for beginners to understand.
11. HubSpot – Topic Clusters: The Next Evolution of Content Strategy
HubSpot’s animated explainer video simplifies a complex topic like SEO using a blend of motion graphics, 2D animation, and moving text. The approach is very clear and direct—first, the problem and secondly, present the solution. This structured storytelling makes technical topics engaging and easy to understand.
12. Uber – Animated Explainer Video
Uber combines 2D and 3D animation to visualize the future of ride-sharing. The sleek design and fluid transitions effectively communicate the brand’s innovation-driven vision.
13. ExxonMobil – Energy Opportunity: Battery Power in Guyana
14. Spotify – Spotify Advertising:
What stands out in this advert for Spotify is the dynamic animation, colourful visuals, and clear narrative. It effectively highlights the value of Spotify’s Audience Network and Ad Animation Studio, using graphics and smooth transitions to capture attention, making the video adaptable and impactful.
15. Reseau – Motion Graphics
The stand-out in this video, versus the other corporate animation examples, is that Reseau makes it concise by effectively simplifying issues in logistics and transport. They make logistics accessible to a broad audience and highlight the company’s problem-solving approach.
Our very own Corporate Animation Examples:
16. 3D Animated Video Production for Pugh & Sanders
Final Thoughts on the Usefulness of these Corporate Animation Examples:
These examples of corporate animations prove how integral they are to every business’s marketing and communication efforts and can act as a tool for businesses looking to engage audiences, simplify ideas, and strengthen brand messaging. These 15 best corporate animation examples showcase how top companies make use animation to story-tell and connect with their target market effectively.
If you’re considering creating your own corporate animation, focus on the message you want to deliver, including high-quality visuals, and engaging storytelling for lasting impact. A carefully crafted animation can take your business to the next level.
Would you like expert guidance on creating your corporate animation? Contact us through our website!
