Published: April 28, 2025
Updated: September 10, 2026
Reading time: 8 min
Why Corporate Animation Works for Modern Businesses
Corporate animation gives businesses a flexible way to explain products, services, processes and complex ideas. It can show concepts that would be difficult, expensive or impossible to capture with live-action filming.
Animation also gives brands greater creative freedom. Businesses can use characters, illustrations, motion graphics and 3D visuals to make information easier to understand and remember.
From explaining technical products to introducing new technology, the examples below show how animation can make corporate messages more engaging, accessible and memorable.
15 of the Best Corporate Animation Examples:
1. Slack – Work, Simplified
Slack uses a clean animated style to explain how its communication platform can improve collaboration and productivity. Instead of overwhelming viewers with technical information, the animation focuses on familiar workplace situations and simple visual storytelling.
Why it works:
The video makes a complex digital product easier to understand. It shows how animation can communicate the benefits of a service without relying on lengthy explanations.
2. Coca-Cola – “A Coke is a Coke”- 2019 Super Bowl Commercial
Coca-Cola’s 2019 Super Bowl commercial uses original animation and playful characters to communicate a message about diversity and togetherness. Different people and fictional characters are shown enjoying Coca-Cola, creating a colourful and memorable brand story.
Why it works:
The animation gives Coca-Cola complete creative freedom while reinforcing its brand personality. It also shows how animation can communicate an emotional message without focusing heavily on the product itself.
3. Microsoft – Re-imagining Microsoft’s mobile experiences
Microsoft’s animation explores how its mobile experiences could evolve across Microsoft 365. The video relies heavily on visual storytelling, showing interface changes and interactions without depending on a traditional sales message. The original video remains available on Microsoft’s YouTube channel.
Why it works:
The minimalist approach keeps attention on the product experience. It demonstrates how animation can visualise digital interfaces and future concepts in a controlled and engaging way.
4. Starbucks – Why does Starbucks blend coffee?
Starbucks uses traditional hand-drawn animation, illustration and motion to explain why it blends different coffee beans. Instead of relying on a conventional product demonstration, the video takes viewers on a visual journey through the flavours and origins of coffee.
Why it works:
Animation allows Starbucks to visualise the story behind its product. It shows how a simple question can become an engaging educational video through creative storytelling.
5. Amazon – Amazon One: An Easier Way Through Your Day
Amazon uses animation to introduce Amazon One, a contactless identity service that allows users to use their palm for activities such as entering, identifying themselves and paying. The video follows a character through everyday situations to show how the technology works.
Why it works:
Rather than explaining the technology in isolation, Amazon puts it into everyday situations. This makes an unfamiliar product easier to understand and shows its practical benefits.
6. Headspace – Sat Hello to Headspace
Headspace’s animated explainer introduces the app while explaining the benefits of mindfulness and meditation. It combines colourful animation with clear messaging to make the subject feel approachable and engaging. The project was directed by Anna Charity with animation by Nexus Studios.
Why it works:
The visual style makes a potentially difficult subject feel accessible. It demonstrates how animation can educate an audience while still creating a distinctive brand personality.
7. Apple – Apple Intelligence
Apple introduced Apple Intelligence in 2024 as a personal intelligence system integrated into iPhone, iPad and Mac. Its launch content combines product visuals, interface demonstrations and animation to communicate new AI-powered features.
Why it works:
Apple keeps a complicated technological subject visually simple. The example shows how animation and motion design can help audiences understand new digital features without making the explanation feel overly technical.
8. Deloitte – Smart Cities
Deloitte’s Smart Cities animation explores how connected technology and real-time data can improve the way cities operate. The video combines 2D character animation with 3D environments and camera movements to visualise a complex technological concept.
Why it works:
The subject would be difficult to demonstrate through conventional filming. Animation allows Deloitte to visualise an entire future city and show how different technologies work together.
9. Samsung – Knox for Retail
Samsung’s Knox for Retail video focuses on how its technology can support retail businesses. Rather than targeting everyday consumers, the video explains how Samsung devices and Knox solutions can improve productivity, security and retail operations. Samsung still features Knox for Retail as an active business solution.
Why it works:
The video focuses on practical business applications rather than simply listing product specifications. It shows how animation can make B2B technology more accessible to a professional audience.
10. Ahrefs – What is Ahrefs?
Ahrefs uses animation and motion graphics to explain its SEO platform and how businesses can use it to improve their online visibility. The visual storytelling helps break down concepts that may be unfamiliar to people who are new to SEO.
Why it works:
The video follows a logical problem-and-solution structure. This is particularly effective for software companies because animation can demonstrate how a platform works without filming a traditional product demonstration.
11. HubSpot – Topic Clusters: The Next Evolution of Content Strategy
HubSpot uses motion graphics, animation and moving text to explain the concept of topic clusters. The video turns a relatively technical SEO strategy into a visual explanation that is easier for marketers to follow.
The subject remains relevant today, with HubSpot continuing to discuss topic clusters as a way of organising related content and building topical authority.
Why it works:
The animation gives the viewer a visual framework for understanding the relationship between different pieces of content. It shows how animation can turn abstract strategies into something audiences can see.
https://www.youtube.com/watch?v=xOGxyw9DSa8
12. Uber – Animated Explainer Video
Uber has used animated explainer videos to communicate its services and business solutions. One example, created for Uber Eats, uses a clean illustration style to explain the benefits of the platform to merchants.
Why it works:
The simple visual style keeps the message focused. It demonstrates how animation can explain different stages of a service without requiring a large-scale live-action production.
13. ExxonMobil – Energy Opportunity: Battery Power in Guyana
ExxonMobil uses animation and storytelling to explain how access to reliable energy can affect communities and economic opportunity in Guyana. The video follows a personal story involving a battery-powered journey, giving a complex subject a human element.
Why it works:
The video combines information with storytelling rather than relying purely on facts. It shows how animation can make technical or corporate subj
14. Spotify – Spotify Advertising
Spotify uses colourful animation, dynamic graphics and motion to communicate the possibilities of its advertising platform. The visual approach reflects the energy of the Spotify brand while helping explain its advertising products.
Why it works:
The animation feels consistent with the brand while keeping the information engaging. It demonstrates the importance of creating an animation that feels like a natural extension of the company’s visual identity.
15. Reseau – Motion Graphics
Reseau uses motion graphics to simplify complex ideas around logistics and transport. The concise visual approach allows the company to communicate its message without relying on lengthy explanations or complicated live-action sequences.
Why it works:
The video demonstrates that corporate animation does not need to be complicated to be effective. Clear graphics and a focused message can make technical subjects easier for a broad audience to understand.
Our very own Corporate Animation Example
Pugh & Sanders – 3D Animated Video Production
Pugh & Sanders, a key supplier to the UK rail industry, approached Impress Video to create a promotional video that would communicate who they are, what they do and what they stand for.
For this project, we created a 3D animated video that brought their products and services to life. The animation allowed us to present technical information clearly while creating a visually engaging story around the business.
Why it works:
3D animation is particularly useful when products, processes or technical concepts are difficult to capture through live-action filming. It gives businesses the freedom to control every visual detail and explain their offering in a clear, memorable way.
What Can We Learn From These Corporate Animation Examples?
The best corporate animation videos do more than look impressive. They use visuals to make a message clearer, more engaging and easier to remember.
Keep complex messages simple. Animation can break complicated products, services and processes into clear visual steps. This is particularly useful for technical or B2B businesses.
Show what live action cannot. Animation can take viewers inside a product, visualise data, demonstrate a process or bring an abstract idea to life. It gives businesses creative freedom that traditional filming cannot always provide.
Match the style to your brand. From 2D illustration and motion graphics to detailed 3D animation, your visual style should reflect your brand and audience. The animation should support your message rather than distract from it.
Tell a story rather than listing features. The strongest animated corporate videos give viewers a reason to keep watching. Showing a problem, solution or real-world benefit can make your message more relatable.
Give your audience a clear takeaway. Every animation should have a purpose. Whether you want to explain, educate, promote or persuade, viewers should understand the key message by the end.
Ready to Create a Corporate Animation That Makes an Impact?
The right animation can make complex ideas easier to understand, strengthen your brand and give your audience a reason to engage.
At Impress Video, we create bespoke corporate animations designed around your message, audience and business objectives. From the initial concept and script to animation and final delivery, our team can bring your ideas to life.
Ready to turn your message into an engaging animated video? Get in touch with Impress Video today to discuss your next corporate animation project.