18th February 2021
The cost of an animated video can vary greatly from agency to agency. But if you are willing to work with a reputable animated video producer expect to spend anywhere from £1,000 to £10,000. The final amount charged will depend on many factors. For instance, the quality of production, the level of customisation or the timeframe within others.
What factors influence the cost of an Animated Video?
Several production steps are behind the final animated video and each of them comes with its own expense. Let’s take a closer look at each of these steps.
STEP 1: Research
Firstly, the production agency should take time to understand the company and its products and services. It should identify those features that make the company stand out from the crowd and most importantly, their target audience. Based on the findings, the production agency should then decide the best video format for the company.
STEP 2: Scripting
Right after, the scriptwriter starts crafting a compelling story. It is extremely important to find out a message that will connect with the audience. Cost factors for scripting are generally related to the skill level of the person writing the script
STEP 3: Storyboarding
Once the script is finished, the illustrator creates a storyboard, which is a visual representation of how the story will play out scene by scene. The cost of production of the storyboard depends on the number of assets and the level of detail provided in each scene.
STEP 4: Voice-Over recording
The next step is to record the VoiceOver. A suitable voice-over is critical for the success of the animated video. The cost of the recording will depend on the experience of the voice artist and on the time spent to record it.
STEP 5: Animation
This is the most time-consuming part of the production process. Here, animators or creative directors add movement and the Voice Over to the previously illustrated scenes. The amount of time spent on this stage (and consequently the cost) will vary greatly depending on the animated video type.
STEP 6: Music and sound effects
For the final step, we have the addition of music and sound effects which can greatly influence the feel of the overall video. Companies can either create a soundtrack or find a suitable track from a stock music website. The option chosen will depend on the company’s budget as custom music is more expensive than an existing track.
In addition to these steps, we have hours of calls, meetings, emails, revisions, etc.
What is the right amount to spend?
The answer to this question varies depending on the company’s objectives, target audience or total budget. However, we can give you some key advice: avoid hiring companies that charge you less than £500 for an animated product video. They will use templates and stock images with little or no customisation. And that’s the opposite of what you need. You should rather hire companies that produce custom videos that appeal to your target audience.
After reading this blog you may have a better understanding of the cost of an animated video. If you are interested in having an explainer video made for your business and want to find out more, feel free to contact us. We’d love to help.
Thank you for reading,