9 Corporate Video types that will help you outperform your competitors

6th January 2022

Corporate videos are an essential part of a company’s marketing strategy. A decade ago, only big organisations could afford them. But now, small and medium organisations can afford them too as their cost of production has vastly decreased since. Nonetheless, assessing which corporate video type is best for your brand is still as difficult as it was before. To make things easier, we’ve created a list of the 9 most effective corporate video types. All of them will put you ahead of the game. So take a look at them and select the one you think currently meets your company’s needs.

9 most effective corporate video types

1. About us video

Most corporations have an “about us” page on their websites, which usually includes information about a company’s mission, values or the team behind it. Some of them share the information through video but the vast majority use images and texts.

Considering that video is the most preferred content type, I’ll recommend investing in video production. Especially if you want people to stay on the page. Create a short video summarising what you do, what you offer and the relationship you have with your customers. I’m sure you’ll notice a difference in the average time spent on the page.

2. FAQ videos

Consumers ask the same questions repeatedly. Using video to answer the most common ones will not only save you time but establish you as an expert.

3. Product or service demo

You may be selling something that is hard to explain or difficult to understand with words. A demonstration video is then the perfect tool to guide customers through and to show customers what to expect from your product or service.

4. Customer testimonial video 

Your own testimonials won’t influence your customers’ (or potential customers’) behaviour, mainly because you’ll never say a negative word about your product or service. Customer testimonials will influence them though. Therefore, let your customers do the talking for you. Make customer testimonial videos a powerful marketing tool.

5. Explainer video

If your business processes are complex and hard to explain, invest in an explainer video. Their visual elements simplify things and help viewers understand what’s behind the brand. Explainer videos are great for educational purposes too as they usually attract and engage viewers.

Most explainer videos use animation, but there exist real-live explainer videos too.

6. Conference & exhibitions video 

Organising a conference or an exhibition may take a lot of time and money. Make the most of it by investing in a conference or an exhibition video production. Apart from being able to extend the life span of the event, you’ll be able to use most of the shots for future marketing campaigns. Besides, the video can be live-streamed so that so people unable to attend the physical location do not miss out either.

7. Social media videos

A lot of people use social media these days and are really influenced by it. Sharing your companies services, and connecting with consumers will help you build brand awareness. In addition, if the shared content is of value, videos will increase your credibility too.

 

8. Promotional videos

Promotional videos are there to get people excited about your new product or service. They should not include sales pitches though, but tell stories instead, as promotional videos with great storytelling and visuals are the ones that capture the audience.

9. Training Videos

Videos make it easier for employers to teach the same skills across different locations. Plus, it helps them save money as one-to-one coaching is way more expensive. In addition, videos can be re-watch. This gives employees the opportunity to revise something they didn’t understand at first. Lastly, it is easier to measure the effectiveness of a course if there is a video as the metrics can give you insights on the viewers’ engagement.

After reading this blog you may have an idea of what are the most effective corporate video types. Should you have any questions, do not hesitate to get in touch.

Thank you for reading,

Melvin.

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