Photography Service: 7 Types That Strengthen Your Brand Story
Photography isn’t just about pretty pictures anymore, it’s about storytelling. In today’s competitive landscape, your brand identity is defined not just by the words you use but by the visuals you put out into the world. And let’s face it, audiences are more visual than ever.
They scroll, swipe, and judge your brand in seconds based on the images they see. That’s why investing in the right photography service is no longer optional, it’s essential.
Strong, professional photography builds trust, creates emotional impact, and communicates values without saying a word. At Impress Video, we know how crucial this is because we work with brands that want more than stock images. They want visuals that capture their essence and tell their unique story.
In this blog, we’ll share the top 7 types of photography services that can strengthen your brand storytelling, with examples from major brands who have nailed it.
Doing Brand Storytelling with a Photography Service
Visuals matter, always. But when it comes to branding, they are often the make-or-break factor.
Think of photography as the language your audience understands instantly. Words alone can’t convey the depth, emotion, or credibility that the right image can. A well-executed photo can evoke trust, spark excitement, and make your company look more approachable and credible. It’s why brands that invest in professional photography consistently outperform those who don’t.
Stock photos can only get you so far. What really resonates are authentic, creative, and intentional visuals that align with your brand’s voice and values.
At Impress, we regularly work with clients who want more than just good-looking photos. They want visuals that tell a story.
Why Photography Matters in Brand Storytelling
Before diving into the list, let’s take a moment to understand why photography is such a powerful brand tool. A compelling photo does more than look nice. It tells the viewer something about who you are, what you value, and how you work. Good photography creates an emotional response, and when that emotion is aligned with your message, it becomes incredibly persuasive. It can communicate trust, excitement, professionalism, creativity—all without saying a word.
1. Corporate Headshots with Personality
Forget stiff, one-size-fits-all headshots. Modern headshots are about balancing professionalism with personality. They make your team approachable, relatable, and trustworthy. Whether it’s for LinkedIn, your About Us page, or press features, these portraits humanise your business.
A great example of this is LinkedIn’s “In It Together” campaign, which featured professionals from diverse backgrounds in authentic, natural-looking portraits. The result? A campaign that felt real and inclusive, encouraging users to see themselves reflected in the platform.
2. Photography That Lets the Product Speak for Itself
Sometimes, the best way to show off your product is to let it shine, no gimmicks, just results.
Apple is a great example of this. While they’ve done plenty of beautiful lifestyle photography, what really sets them apart is how they manage to highlight the real ability and how to unlock the maximum potential of the iPhone camera through open competitions. Their “Shot on iPhone” campaigns invite users to submit their best images and the results are able to turn everyday customers into storytellers.
The Shot on iPhone Macro Challenge, was a competition where Apple showcased stunning close-up images taken by users around the world. Let this be a lesson for your business too: It’s not just about features it’s about giving people a reason to explore them, and a platform to share the outcome.
3. Behind-the-Scenes Photography
Audiences love transparency, and BTS photos deliver it. They pull back the curtain on your process and show the people and effort behind the product. These kinds of images make your brand feel more approachable, authentic, and trustworthy.
Netflix tapped into this with its Stranger Things BTS campaigns, offering fans candid shots from the set. The result? A deeper connection and community engagement. As, often we get invited to see the final product, but it’s not often when we get BTS stills of the crew and actors having fun on set.
4. Event Photography That Captures Real Moments
Events are packed with energy, excitement, and emotion—so why not capture that for your brand? Event photography documents real interactions that can later be repurposed for social media, newsletters, or campaigns.
Salesforce does this brilliantly during their annual Dreamforce conference. The photography captures keynote moments, crowd reactions, workshops, and casual networking, building a sense of community and momentum around the brand.
5. Product Photography with Creative Direction
Standard product shots are essential, but creative product photography takes it further by telling a story. Through smart use of lighting, composition, and styling, you can evoke emotions and show your product as part of a lifestyle.
Glossier is a standout here. Their product shots feature soft tones, minimalistic setups, and smart use of light. It’s not just about showing makeup products, it’s about projecting a feeling of freshness, simplicity, and self-care that resonates with their “clean girl” target audience.
6. Editorial or Campaign Photography
When it’s time to launch something big, campaign photography sets the tone. These shoots are carefully planned and designed to work across platforms, print, digital, and outdoor. They’re about impact, memorability, and consistency.
Nike’s “You Can’t Stop Us” campaign showcased how photography can be bold, dynamic, and emotionally charged. It didn’t just promote a product; it promoted a mindset, reinforcing Nike’s positioning as a brand rooted in perseverance and unity.
7. Environmental or Workplace Photography
Finally, showing where the work happens, and who’s doing it, can add an important layer of credibility to your brand. Environmental photography can do this! It’s able to captures the atmosphere and culture of your workplace, giving potential hires a glimpse into daily life and shows customers what goes on behind the scenes.
Google’s careers page makes excellent use of this. Their workplace photos highlight collaborative spaces, real employees, and a sense of openness. It communicates company values without needing to spell them out.
Conclusion
The right photography service can completely transform how people perceive your brand. Each of the seven types above plays a role in telling your story, whether it’s through authentic headshots, powerful product visuals, or bold campaign imagery. If you want your brand to feel human, credible, and memorable, investing in professional photography is a no-brainer.
Contact Impress Video Now
At Impress Video, we don’t just take photos—we craft stories. Whether you need campaign visuals, product photography, or behind-the-scenes shots, our team knows how to make your brand shine. Ready to upgrade your visual storytelling? Get in touch with us hereand let’s make it happen.