How to create a Training Video in 5 steps

3rd June 2020

What is a Training Video?

A training video is a digital video presentation combining audio and visual content to train or educate people. In addition, they are also used to discuss the best practices within an organisation. 

There are endless topics that could be used to film in a training video. For example, a company may decide to film one to induct new employees into the business or to show workplace safety demonstrations.

To avoid losing your audiences attention, the video shouldn’t be longer than 7 minutes. In fact, if you have many messages to share, we recommend you to split up your training into several sessions, this might consist of shorter bite size videos.

Benefits of filming a Training Video

It is widely known that video works better than text as people see it as a more engaging tool. What’s more, a training video is more cost-efficient than organising a in-person class, especially if you are dealing with audiences located in different cities, countries or time zones. This will help you to avoid travel and accommodation expenses. 

Also unlike the in-person classes, people can watch training videos when and where they like and as many times as they need. In fact, once filmed they can be used for years and if some updates are needed, you can always hire an editor to modify it. Summing up, training videos provide a higher ROI than any other training method. 

How can I do a Training Video?

Below are simple steps you can take in creating your own training videos.

  1. Chose a topic, think about the message or messages you want to communicate. If needed, look for experts that may help you develop the content. 
  2. Prepare a script. Write around 150 words per video minute and try to use a concise and conversational style. In addition, use simple  language and explain any acronyms if used.
  3. Rehearse the script. Read the script out loud several times, this will help identify parts that need to be changed. You want to teach your audience new information, so it is key that they clearly understand what you are saying.
  4. Additional visuals, as well as the key elements that make a training video, do consider visual aids in terms graphics, animations and illustrations to further enhance your key points.
  5. Consider where you will distribute the final video. Will it be password protected, and will it be supported with a questionnaire after the viewer watches it to further reinforce learning has taken place?

Good examples of Training Videos

Finally, we include some training video examples that you can use as a starting point for inspiration. 

Equal rights 

We can split the following training video into 2 parts. It explores what human rights are and how they have developed over the years, and its relevance to both young people and teachers.

HMRC

The following video is produced by the HMRC. It simply explains when and how to pay your PAYE.

Non-boring checklists. CitySprint.

The delivery network CitySprint made a video explaining “how to package items like a pro”. It wouldn’t be as fun if the tips where verbally explained or written. 

Reach Out: Training employees on workplace bullying.

Reach Out made a training video for their employees explaining the meaning of bullying and providing guidelines to identify it. Using animation and a friendly but authoritative VoiceOver helped employees to better understand the message. 

Thanks for reading!

Maria

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