15th December 2021
Video is one of the leading marketing tools in the corporate industry. Plus, the entire world has gone digital, making videos an important asset.
In the UK, London is the entertainment center. Therefore, it is the norm to have high-quality videos, and media in London. As a result, corporate companies in London are investing in high-quality video production.
Here in this blog, we outline the importance of investing in a corporate video in London to have business success.
Wide range of corporate audiences
9.4 million people are living in London, and the population keeps increasing. London is, in fact, the British city with the highest population, the majority of them migrating to the city for its business potential. In addition, London is one of the world’s top tourist destinations.
Corporate videos in London are therefore seen as a great way to introduce your services to a wide range of audiences or international audiences.
Boost conversion rates
According to Hubspot, a video on your landing page can increase the conversion rate by 80%. These numbers make the investment in video production interesting.
Shorter videos tend to do better. Therefore, try to keep your videos concise, especially with the large amount of content available out there.
Videos, apart from increasing the conversion rate, will also help you build positive relationships with potential customers.
Increase credibility in London
Building credibility is essential to encourage people to choose your products or services over your competitors. Filming your videos in London will help you increase this credibility. As more and more people trust you, you will see an increase in your overall sales.
Google loves videos
In London, the majority of people use their phones to check for nearby services. If your name does not come up in the search engine rankings then people won’t find you.
There is a really good solution, and that is to start using videos to increase engagement. If you want your corporate site to be ranked higher, start increasing your website’s engagement rate. Introducing videos to your website is one great way to do so.
Introduce video to your email marketing campaigns
It has become increasingly difficult to get someone to open a marketing email. Some studies have proven though that having the word “video” in the subject line increases the open rate and decreases the unsubscribe rate.
Most of all, having a video in an email is more pleasant than having to read multiple lines of text. People need to be able to see what you sell, especially if your company specialises in physical products.
Higher social share potential
The corporate video’s share potential is much higher in London than in most other places. Therefore, it is easier to reach large audiences and even become viral if you produce the video in London, the capital of media.
Video marketing in London can be a great asset to your company with a surplus of benefits. Whether you are a corporate company within London or other parts of the UK, it is still vital to market in the capital. Video marketing in London brings you more opportunities than you can imagine. As a result, you will even be able to push your company to international heights.