Video Marketing for Small Businesses: A List of Benefits
Video marketing has become a must-have tool for small businesses looking to level the playing field against big-name competitors. It’s no longer just an option — it’s essential. In fact, a survey by Renderforest found that 78% of marketers saw a significant boost in the time users spent on their websites after adding video.
That tells us one thing loud and clear: video content works. It grabs attention, drives action, and builds trust faster than any other format. In this blog, we’ll walk you through the biggest benefits of video marketing for small businesses — and how it can help you grow smarter, faster, and more affordably.
1. Boost your SEO Rankings
Want to show up higher on Google? Add video.
Google owns YouTube, which is the second largest search engine after Google, and it heavily prioritizes pages with video content. Why? Because users spend more time watching video than reading text. The longer visitors stay on your website, the better your chances of ranking higher in search results.
If you include video, you’ll notice how your website’s search rankings on Google (and other search engines like Yahoo or Bing, among many others) will considerably raise. This happens because Google notices that users are spending more time on your website. Hence, it perceives your website is more useful to visitors because they stay on it longer.
More time = more relevance in Google’s eyes = better SEO.
2. Increased Audience Reach
Social media platforms love video. Facebook, Instagram, LinkedIn, and TikTok all prioritise video in their algorithms, meaning your content is more likely to be seen, shared, and engaged with.
These days, social media networks are giving priority to video over all other material. This is because it is much more engaging for users than other formats. Currently, videos receive far more social media interaction than any other content.
Video content tends to have higher engagement rates and lower cost-per-click (CPC) when used in ads, making it a smart move for businesses on a budget. Video levels the playing field, giving small businesses a cost-effective way to compete with bigger brands.
As a result, video marketing for small businesses as a strategy is so valuable because it helps to close the gap between big and small entities, all within a budget.
3. Enhanced Customer Understanding
Some products are tricky to explain with just words or static images. That’s where video shines.
Therefore, it’s critical that your target audience comprehends them before they buy. Explainer videos simplify complex ideas, demonstrate features, and show real-world benefits — making it easier for potential customers to understand (and trust) what you’re selling. To accomplish a sell, you need to know what are people asking, so you can attend their needs in your videos.
💡 Pro tip: Tools like Google Trends, Ubersuggest, and YouTube’s autocomplete can help you identify common customer questions and tailor your videos accordingly.
Additionally, with an explainer video, you can demonstrate to potential clients what you’re giving and how it addresses an issue, rather than merely telling them about it.
A great example of this would be a project we did alongside Pugh & Sanders. They specifically needed a custom animation to describe what they offer, and we at Impress Video, helped them bring it into life.
4. High Conversion Rates
Video marketing can raise conversion rates up to 80% on average. When prospects can see video instead of reading text, you can show them the information they need much more quickly.
Plus, videos keep users on your site longer, giving you more chances to convert them, especially if you include subtle, well-placed calls-to-action (CTAs) in your content.
5. Strengthened Brand Recognition
People are more likely to remember your business after watching a video than reading a blog post or ad. A strong video — especially one with a clear voice, style, and message, helps reinforce your brand identity and stay top-of-mind when a customer is ready to buy.
Hence, people will remember your brand, and you had to offer once they feel prepared to buy.
Apple nails this every time they launch a new product: sleek, dynamic videos that generate excitement and loyalty. By doing them whenever they release a new iPhone, they are able to attract current and new customers. They know how to hype up their audience, and encourages them to buy their products just by releasing a well-thought high-quality video.
6. Supercharges Social Media Engagement
Let’s be real — social media is noisy. But good video content helps you stand out.
Social media feeds, particularly those on Facebook and Instagram, are excellent at displaying the content that users are interested in. However, small enterprises still find it hard to attract and engage new audiences, mainly due to algorithms and consumers’ past behaviour.
Thumb-stopping visuals and engaging stories are far more likely to get likes, shares, and comments than static posts — even more so if your video is tailored to your audience’s culture, style, and interests.
Using social media is a clever strategy to attract consumers from every age group. However, we still recommend segmenting and focusing on your target audience first. Find what they like, what they are interested in, and provide them with everything they want and need.
We loved working with Aimé Leon Dore and New Balance on a campaign that did just that — authentically reflecting youth culture in the UK to connect with their audience.
7. Increased Trust in Brand
Seeing is believing.
When potential customers can watch your product or hear from real customers, trust skyrockets. Compared to all other forms of content, video allows us to engage and empathize with the appropriate clients on a more personal level. Video gives your brand a face, a voice, and a personality, and that human connection drives sales.
If you invest the time to make a video, customers will understand that you take the quality of your goods and services seriously, and when they realise they can rely on you, you may improve your relationship with them.
Think about Airbnb’s “Host Stories”, short videos that made the company feel personal, reliable, and authentic. This helped the company to humanise the brand and build trust in it.
8. Scales Your Growth Faster
Video is the ultimate growth hack. Even small businesses can go viral or reach large audiences without big ad budgets.
For small business entrepreneurs, video has emerged as the great equaliser. Enabling them to grow their internet presence to take on big businesses.
You can film content with your phone. Distribute it on YouTube, TikTok, Instagram, or LinkedIn. Repurpose it across channels. The reach potential is massive.
A great, historic example of this is the renowned Dollar Shave Club’s “Our Blades Are F***ing Great”. They grew exponentially thanks to a casual, organic (some would even venture to describe it as “low-quality”) video talking about their razors. And what’s even harder to believe? Dollar Shave Club’s legendary launch video led to a $1B acquisition.
9. Strong ROI
Yes, video production can be an upfront investment — but it pays off. The first expense for investing in video production services will be quite of a financial burden, specially for small businesses. But the return on investment is far more than the expense itself.
According to Dreamgrow, 83% of business owners believe that videos offer a good return on investment. As a consequence, many organizations are already reaping the benefits of using them.
Next Steps for Small Businesses in Video Marketing
We get it, starting video marketing can feel overwhelming. But you don’t need a film crew or fancy gear. All you need is a clear message and a camera. Start with what you have, focus on what your audience cares about, and begin testing content. As your confidence (and results) grow, you can evolve your strategy from there.
Ready to Create Video That Grows Your Business?
At Impress Video, we help small businesses like yours harness the power of video to increase visibility, convert more leads, and build lasting customer relationships.
👉 Let’s talk about what kind of video content will work for you. [Contact us here!]
