Video Production Services: Company or Freelancer – Which Is Best?
Is it better choosing a video production company or a freelance? When anyone thinks about making a video production, the common question arises, as not many businesses are familiar with the options and which one is best.
In video production, choosing between hiring a production company or a freelancer is a daunting task. Each option comes with its advantages and disadvantages and the choice depends on the project, the budget and the outcome. So, in this post, we will analyse both options so you can get a general overview and decide.
Freelances vs Video Production Company: Basic Knowledge
A video production company is a team-based group of professionals with different skills such as videography, editing, and creative parts. In roles such as cinematographer, editor, director, creative… Therefore, providing a package of services from pre-production to production and post-production parts. Also, companies have quality equipment and can target small to large-scale projects.
A freelancer is a person that works on its own. Moreover, they usually specialise in an aspect of production like motion, graphics, editing, filming, storyboarding or casting. Freelancers are flexible and work on small-scale projects or specific tasks.
Ultimate Comparison Between Both
Advantages of Working with a Video Production Company
1. Experienced Team
A company has a team and collaboratively environment that includes talent and expertise in different areas. So, from lighting to editing, there are specialised people in between. Hence, leading to a more professional and high-quality final video.

2. Professional Equipment
Production companies have high-quality equipment such as cameras, lighting, microphones, drones, editing and software. Therefore, this aid boosts visual quality and ensures the audio is the correct one for the video.
3. Comprehensive Services
Video companies provide professional solutions and handle the process from pre-production planning to scriptwriting or storyboarding. Also, knowing editing and sound design. So, in complex projects, keeping vision and quality throughout the process is crucial.
4. Reliability and Scalability
Production companies have established workflows, and experience large-scale production and several shooting locations. Moreover, the company has resources to meet customer demand and there is creative consistency. So, they structure better and have time management and more reliable delivery schedules.
Disadvantages of Hiring a Production Company
1. Higher Costs
Having expertise, equipment and different services comes with a price. The fees are usually higher as they include all the processes and have multiple professionals. However, the price is higher as they include all the video production processes. If not, the business will have to look at renting the equipment or hiring several freelancers, which may end up with higher waiting time and more costs adding everything up.
2. Potential of Less Personal Touch
Companies usually have their way of working and sometimes having too many team members makes you lose a personal touch in the video. Nevertheless, local videographers avoid this and seek feedback.

Advantages of Working with a Freelancer
1. Flexibility and Adaptability
Freelancers provide flexibility in working hours and can adapt quickly to changes and schedules. Also, they depend solely on their own, they can adjust the script, go to the shooting location or adjust to unexpected issues. So, having flexibility is key in any kind of project.
2. Specialisation
Usually, a freelance is a specialist in specific parts of the video production process. Some examples can be animation, sound, shooting, scriptwriting... Therefore, if you are looking for one specialisation skill, a freelancer focus on it might be the right choice.
3. Creative Freedom
Moreover, freelancers have to be creative and bring their unique approach to any project. Also, if the brand does not limit them, they can offer innovative solutions.
4. Personalised Service
Hiring a freelancer means the service they provide you with is personalised as that person is responsible for the video. Therefore, leading to a personalisation of their vision and feedback incorporated into the final video.
Disadvantages of Freelancers
1. Limited Resources
Freelancers don’t have the same range of production equipment as a production company that has their own. Additionally, this can limit the scope and the quality of the video, and even more, if they require complex skills.

2. Scalability and Reliability Concerns
Independent workers are hired for smaller projects and sometimes they can’t take on additional workload. Also, as they work on their own, illness or overbooking leads to project delays and a risk of inconsistency related to reliability.
What’s the Right Choice?
Choosing between freelancers and a production company depends on the project’s requirements for the video outcome. If the video requires a high level of production quality, different phases and a wide audience, then a production company might be the right choice. If instead, the budget is limited, it’s a small project or you only need one task specialisation, hiring a freelancer might be best.
Nevertheless, video production businesses can do only part of the production process, such as the shooting, and then your company can do the editing. Also, freelancers can manage high workload levels and still provide outstanding solutions. So, assess both options to choose the right option to meet your video expectations.
Ultimately, the final decision is about knowing the project, the budget and the involvement requirement of the process. So, weigh each option and assess if it’s best for higher costs and less flexibility or personalization with a loss in quality.
Thank you for reading the post,
Sara.
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If you would like to do a Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!