Understanding Amazon Product Video Rules
Selling products on Amazon is a great way to reach a massive customer base, and one of the most effective ways to showcase your products is through video content. Amazon, the world’s largest online retailer, has recently added a new feature to its website: Amazon Product Videos. They allow sellers to upload product videos to their listings, providing an immersive shopping experience for potential buyers. Understanding and following Amazon Product Video guidelines is crucial for sellers looking to make the most of this opportunity and create compelling video content that adheres to Amazon’s standards.
In this blog, we will cover everything you need to know about these guidelines, including which users can upload videos to their listings and the benefits of this video type. We’ll explore the requirements for Amazon product videos, best practices for creating effective content, and the rules sellers must follow to ensure their videos comply with Amazon’s marketplace standards.
Why Amazon Product Videos Matter
The importance of Amazon product videos has grown significantly in recent years, becoming a vital tool for sellers to boost sales and engage customers effectively. Product videos offer a comprehensive view of items, enabling potential buyers to make informed decisions. By showcasing features, uses, and benefits, these videos streamline the purchasing journey by eliminating the need for customers to leave the page in search of additional information or reviews. This enhanced customer experience not only saves time but also builds confidence in the product, making it more likely for customers to proceed with a purchase.
Consumer preferences have also shifted towards visual content, with recent surveys revealing that 79% of online shoppers prefer watching product videos over reading text descriptions. Additionally, 96% of consumers say that videos help them make online purchasing decisions. Listings with embedded videos consistently demonstrate higher conversion rates, with some seeing increases of up to 85% compared to those without. As e-commerce continues to evolve in 2025, leveraging product videos can provide sellers with a competitive edge by improving engagement, boosting conversions, and meeting the growing demand for dynamic and informative content.
Key Benefits for Sellers:
- Boosted Sales: Detailed videos help viewers better understand products, increasing the likelihood of purchase.
- Time Efficiency: Videos save potential customers time by providing comprehensive information in an easily digestible format.
- Increased Trust: Visual demonstrations enhance transparency, building customer confidence in products and brands.
- Reduced Returns: Clear product representation through videos leads to more accurate customer expectations, potentially lowering return rates.
- Competitive Edge: In the saturated Amazon Marketplace, video content helps listings stand out, capturing and retaining customer attention.
Now, let’s dive into Amazon’s Product Video Guidelines.
Amazon Product Video Guidelines
Amazon product video guidelines are very strict. Violation of these guidelines will result in your video or entire account being removed. Here are some examples:
1. Video Length and Content
- Duration: Amazon recommends keeping product videos between 30 seconds and 2 minutes.
- Content Focus: Your video should focus on highlighting the key features, benefits, and unique selling points of the product. Show it in action and demonstrate how it can solve a customer’s problem.
2. Video Quality Standards
- Resolution: Amazon suggests a minimum resolution of 1280 x 720 pixels (HD). Ensure your video is clear and sharp.
- Aspect Ratio: The video should either be in its usual YouTube orientation or with a 16:9 aspect ratio for optimal viewing on various devices.
- Sound: Include clear audio narration or background music that enhances the video without overpowering it. Ensure any spoken content is in the language relevant to your target audience.
- Format: it should be in MP4, MOV, FLV, AAC, AVI, 3GP or MPEG-2
Ensuring Video Quality
3. Branding and Logos
- Avoid Over-Promotion: While you can include your brand name and logo, avoid excessive self-promotion or contact information in the video. The focus should remain on the product.
- Videos can’t contain several brand logos.
- Videos should be uploaded with a high-quality thumbnail, and it should be in .png or .jpeg.
4. Compliance with Amazon Product Video Policies
- Content Guidelines: Ensure your video adheres to Amazon’s content guidelines, avoiding any offensive or prohibited content.
- No defamatory statements, inaccurate product reviews, or health claims.
- Amazon product videos must not contain prices, promotion information, discounts, or time-sensitive information.
- No Contact Information: avoid adding any contact information in the video.
- Warranty: You can’t modify the manufacturer’s warranty or offer your own one.
- Do not direct viewers away from Amazon’s page.
- Do not infringe on others’ intellectual property rights.
- Celebrity endorsements: not permitted unless officially endorsed.
- No alcoholic products in the videos.
5. Mobile Optimisation for Amazon Video Listing
- Mobile-Friendly: Many customers shop on Amazon using mobile devices, so make sure your video is mobile-friendly and looks great on small screens.
6. Video Hosting
- Video Hosting: Amazon provides options for video hosting, making it convenient for sellers to add videos to their product listings. Familiarize yourself with these hosting options for a seamless experience.
7. Publishing the Video
- There may be fewer than 6 images posted in your listing for the video to appear on the image block.
- The person uploading the video must be the brand owner.
- The creator of the video should support claims and any mentioned awards by evidence.
Bear in mind that Amazon keeps updating its Amazon Product Video guidelines. Thus, make sure you review them and make any changes if needed.
Who can upload Product Videos to Amazon?
The landscape for uploading product videos to Amazon has significantly evolved in previous years. As of 2025, the ability to add videos to product listings has become more accessible:
- Brand Registry Sellers: Sellers with brands registered in Amazon’s Brand Registry continue to have the privilege of uploading product videos to their listings.
- Non-Brand Registered Sellers: In a major shift, Amazon now allows any seller to upload a video to a product listing, even without Brand Registry enrolment. This change has democratized the use of video content across the platform.
- Regional Availability: The feature has expanded beyond its previous limitations. Sellers in the EU and UK who previously faced restrictions now have increased access to video upload capabilities.
- Vendors: Amazon vendors maintain their ability to add product videos, often with enhanced placement options.
Which Amazon Product Video type should I use?
The answer to this question will vary depending on the products you are selling. However, we have created a list of the most used product video types as they have been proven to be the most efficient.
Product highlights video
This type of Amazon product video focuses on the product itself.
Explainer Video
On the other hand, explainer videos focus on the benefits of the product as well as on the problems it solves.
Customer experience video
In this type of animated videos, the aim of customer experience videos is to show the product in use, and its functionalities.
Comparison Video
And finally, these videos are normally used to shows your products in comparison to (1) your other products, or (2) to your competitor’s products.
Tips for Creating Engaging Amazon Product Videos
- Tell a Story: Craft a narrative around your product that resonates with your target audience. Show how it fits into their lives.
- Demonstrate Benefits: Highlight the problem-solving features of your product. Show before-and-after scenarios if applicable.
- Call to Action: Encourage viewers to take action, such as clicking ‘Add to Cart’ or ‘Buy Now.’ Include a clear and enticing call to action at the end of the video.
- Test and Iterate: Don’t be afraid to experiment with different video styles and content to see what resonates best with your audience. Monitor performance metrics to refine your approach.
Conclusion: Mastering Amazon’s Product Video Guidelines
Amazon’s Product Video Guidelines are a valuable resource for sellers looking to enhance their product listings and boost sales. By following these guidelines and incorporating the tips mentioned, you can create compelling product videos that engage customers and drive conversions.
In the competitive world of e-commerce, a well-crafted product video can be the difference between a sale and a missed opportunity. So, take the time to create high-quality videos that showcase your products in the best possible light.
If you have any questions or need further assistance with these Amazon Product Video Guidelines or with creating product videos and optimizing your Amazon listings, feel free to reach out to us.
Thank you for taking the time to read this.
Pau.
Contact Impress Video now
If you would like to do a Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video productions for businesses, the ones that impress. Don’t hesitate to contact us here!
