Product Video Examples to Help Your Business Grow
Marketers are increasingly using videos to promote their products or services. There are many video types out there, but one of the most effective video formats to communicate how a product works and to highlight its main features are product videos (and that is why we are showing you today this list of product video examples). Brands only have a few seconds to engage their audience in this era of short attention spans that we live in, so making a lasting impression nowadays depends on if you are able to create quality product videos that are kept both brief and powerful.
Thus, coming up with a good video idea may feel daunting, but we are here to help. Keep reading to find 10 awesome product video examples that will most likely inspire your next product video production.
10 Awesome Product Video Examples To Inspire You
These product video examples cover a wide variety of video formats, but they all use unique, memorable tactics (bright colours, energetic music, animation, voiceovers, etc.) to capture potential buyers’ attention as well as brand tone and voice.
1. Salesforce: Show a scenario to capture viewers’ attention
This video highlights several situations where a sales manager would need to use the product. It gives the viewer a quite complete walkthrough on how to use the product and some of its main features. Salesforce’s intention is to show people using the product, as it will help viewers understand how the product works and decide whether it covers their needs.
They follow a simple strategy – Problem and Solution.
2. Apple: Get creative with music
Apple often uses bright colours and electro music in their product videos to stimulate potential buyers and to encourage them to make a purchase. In addition, it also names new product features throughout the video to give reasons and justify why customers should purchase the product, while letting customers know what to look forward to in the new phone.
Apple is seen to be a driver of popular culture – A trend setter.
3. Samsung: Show your professionalism with a cohesive design
Samsung uses similar style elements throughout the entire clip. Through a distinguished minimalist style, they describe the main features of the product with a powerful and relatable story. Notice how there are no dialogues, but you can understand at all times what’s happening. This way, they are able to create an engaging video without being too overwhelming, displaying a cohesive design that gives the video a professional look and encourages viewers to keep watching.
4. Man Crates: Keep it short and sweet
Man Crates explains effectively how their product works in less than 1 minute. It shows how resistant the crate is, while a voice describes the main features of the product. Basically, it is the simplicity and clarity of the ad that makes it both appealing and understandable for consumers.
5. Unroll.Me: Focus on the problem solved
This 30-second product video shows how Unroll.Me helps people like you and me deal with the daily junk mail that we receive. In this case, instead of showing the features of the product and how it works, Unroll.Me just shows the problem that it solves and the positive results it provides to its clients. This way, possible customers are the ones who decide whether to buy it or not, depending on if it satisfies their needs.
6. LinkedIn Learning: Highlights the benefits of the product
In this product video example, LinkedIn is able to make an analysis of how LinkedIn Learning works while showing the viewers everything they can achieve if they use and take advantage of the product. This is an interesting strategy, as prospect consumers are encouraged by the benefits mentioned to make a purchase.
7. Grammarly: Explains how its product works
Grammarly’s approach to this product video is quite peculiar. They are able to explain how their product works while intertwining it with a real life example. As a consequence, consumers become interested in the product’s features and benefits while they relate and feel attracted to the situation unfolding in the video.
8. Wilson Tennis: Focus on single features
This product video is used to explain how the tennis racket Clash v3 feature works. To be more specific, it introduces the main feature of the racket, which is the three-dimensional frame bending for targeted power, spin and control, by conducting a more technical analysis, while several tennis players give their real-time reaction to playing with the Clash v3 for the first time. Overall, reviews are positive, which encourages the customer to purchase the racket – if a professional tennis player likes it, I will like it too!
9. Headspace: Welcomes all users with inclusive casting
Headspace introduces their app in a video in which shows the functionality and diverse features of their app. In this same video, it explains its benefits and how you can use it. In addition, Headspace uses cartoons rather than humans in their product video to target people from all backgrounds and experiences. An inclusive cast (animated or humans) is key to encourage users of all types to try the product.
10. Garmin: Explains how to use the watch
In this explainer video, Garmin shows the viewer how to use the watch Forerunner 10. They explain every feature the watch possesses in an easy and engaging way, so that the customer understands the benefits that come with its purchase. This is a common technique normally used to spread the word about your product or company.
Conclusion: How these Product Video Examples Will Help You
Product videos are a reality, and they are here to stay. They provide companies with a valuable resource to promote both their products and services in a creative way, engaging their audiences with organic videos. So make sure you take inspiration from the examples listed in this guide and apply it to your own business.
If you have any questions or need further assistance with these product video examples, or with creating product video production, feel free to reach out to us.
Contact Impress Video Now
If you would like to do a Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
