Why Promotional Videos Are Crucial for Brand Visibility

Promotional videos help businesses build a stronger online presence as companies always seek to stand out from the competition and engage with their audience. Moreover, promotional videos range from short ads to brand stories, ensuring you communicate your message effectively. Hence, creating an immersive and engaging experience for users to watch.

However, most businesses don’t realise the potential of these videos. That’s why we have created the perfect post to demonstrate to you the reasons and succeed in making them.

Why Do You Need Promotional Videos?

1. Instantly Captures Attention

Currently, content is saturating the internet, and videos can grab attention quickly. Therefore, most internet users prefer visual content, with videos being the leading option in apps like Instagram or YouTube. Also, videos that are promotional entertain and educate their audience at the same time, bringing innovation and boosting engagement.

Consequently, crafting videos that are optimised for social media and search engines can potentially target directly your audience.

2. Communicate your Message Concisely and Quickly

Videos are the perfect choice if you need to convey complex information about your business practices or products. Instead of writing lengthy copy that bores your audience, a video clearly states your message dynamically.

Promotional videos can introduce your company, explain your product or service highlight its benefits and/or demonstrate how the product can solve problems for your customers.

All in all, videos capture the audience’s attention and provide them with a clear understanding of why they need your product or service.

3. Enhance Engagement and Retention

Retaining the attention you can grab is key for successful results. Research shows that viewers retain up to 95% of a message when they see through a video rather than on text (which is around 10% of the message). So, videos allow you to engage with your audience, making them more likely to remember your message, share it with others and convert them into customers or existing ones to loyal.

Moreover, video marketing drives 12 times more shares on social media than text and image posts combined. Producing good promotional content will reach more potential customers than any other type of content.

4. Increase Brand Perception and Trust

Trust is one of any business targets and is key to any successful brand. So, with videos, you can build trust by demonstrating the human side of the brand. Showing BTS footage, products from different angles and customer testimonials or case studies adds authenticity to your company. Hence, use videos to connect with users.

In addition, potential users can see your product used by other people or if you use customer testimonials, satisfied customers will increase the chances of people buying from you.

5. Improve Conversion Rates

Promotional videos are great conversion tools, as they appear on your landing pages and can increase conversion rates by up to 80%. Some examples of videos are highlighting new products, and customer success stories or including strong CTAs to improve the conversion pathway. Also, they guide your audience in the buying process, making them finish with a purchase decision.

Besides, e-commerce businesses use product demos since they are effective and allow users to see the product in action. For example, if your business is about makeup, watching people’s tones and their reviews will help you select the right option. Or if it is for skincare, compare their skin characteristics to the ones of the people in the video, ensuring they are happy with the purchase and buy again from your brand.

On the other hand, if it is for service-based companies, videos can communicate value propositions quickly, making potential customers understand how you can meet their needs.

6. Optimise ROI

Videos that are promotional yield great returns on investment (ROI). They provide a lasting IMPRESSion and provide flexibility to repurpose the videos for different platforms. So, you can use it solely for your website or for channels like social media or email marketing campaigns.

Besides, you can track the success of your promotional efforts with specific video analytics. Therefore, keep track of metrics such as views, the average watch time or user engagement to optimise your efforts to get better returns.

7. Boost Online Visibility

Concerning SEO, video content is a great strategy since search engines prioritise websites that include video content. Overall, making your website more appealing to the engine and when customers search, will increase the chances of your site ranking higher in search results. Therefore, leading to more website traffic, boosting brand awareness and increasing conversion options.

When it comes to social media, videos are a must. They are shared more often and platforms like Instagram, TikTok or YouTube favour videos with their algorithms. So, including videos will make your company reach larger audiences with your posts.

8. Connectivity with Mobile Users

Nowadays, making content suitable for mobile users is a must as users prefer to watch videos on mobile devices. So, take into account online content for smartphones and adjust them for mobile viewing. Moreover, mobile consumption increases by 100% yearly, so, designing them suitable for this device can connect you with broader audiences, boosting engagement rates.

Good promotional videos are very powerful marketing tools to incorporate into your modern marketing strategy. Furthermore, it helps with conversion and engagement rates, boosting your brand visibility. As consumers continue to demand business dynamic and visual content, investing in videos is a necessity for any company to stay on edge of the modern digital environment. So, start thinking about creating your videos.

Thank you for reading the post,

Sara.

Contact Impress Video now

Do you want to do a Promotional Video for your business? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!