Corporate video production is considered one of the most effective ways to increase a company’s visibility and exposure. In 2026, Corporate video remains one of the most powerful tools for brands to communicate, educate, and inspire, both internally and externally. This guide serves as a roadmap for marketing teams to better understand Corporate video production.
In today’s world, people don’t just read, they watch. That’s why corporate video, when planned and measured right, Has become the go-to method for connecting and converting.
What is Corporate Video Production
What is a Corporate video?
A Corporate video, quite simply put, from a company’s perspective, is a video or series of videos telling an audience who we are, what we do, how and why we do it, and who we do it for. It serves as an informative video piece that showcases the people behind the company, the vision of the company, the clients they work with, and what their goals for the future are.
What is the purpose of a Corporate video?
Based on our experience, we have found that the reasons for producing a Corporate video can vary widely from business to business. At its core, a Corporate video serves to share your message to a wider audience. You can share your video via your website, presentations, social media channels, or directly to customers through email or other marketing campaigns.
While specific objectives may differ from one organisation to another, such as raising awareness, educating viewers, or supporting sales, the overall aim is to showcase what your brand does, what it represents, and what sets it apart from competitors in the same market.
What is the difference between corporate video and brand video?
A Corporate video focuses on informing viewers about who you are and what you do. It shares factual information about your company, such as your services, operations, and partnerships.
A brand video is designed to evoke emotions and create a feeling. It’s less about facts and more about connecting with the audience on a personal level. For example, think of Nike: when you wear their trainers, the message is that you’ll run farther and achieve more.
Similarly, with North Face, the idea is that wearing their garments will make you feel confident while hiking 20 miles in the mountains.
In summary, a Corporate video aims to inform and showcase, while a brand video seeks to move the audience and share an emotional experience.
As a production company, we’re fast-finding that organisations are now pushing to incorporate both approaches.
When to Use Corporate Video & How to Produce it
Why is Corporate Video Important Today?
Over the years, we’ve found several reasons why companies want to produce a Corporate video. Corporate videos allow you, the company to get your message across clearly in the shortest time possible, and if done right, with impact too. It ultimately allows you to communicate your business offering in seconds, increasing your brand awareness, improving your marketing, and boosting your sales. For new companies, videos have proven valuable when seeking new investment or to strengthen a brand’s or company’s name.
Although Corporate videos look similar, it really isn’t one-size-fits-all. Yes, Corporate videos do include conducting interviews, capturing B-roll footage, compiling sound bites, and providing a comprehensive 360 overview of a client’s journey. However, what’s key is how testimonials and insights from client interviews are captured and directed. Here, the planning stages, outlining the video’s approach, tone, and style, are key.
The editing process plays a crucial role too, in showcasing a company’s services, attracting new talent, and conveying the voices of founders and team members with the right sound bites. This helps share the working relationship within that organisation and how and why they do what they do. The right tone of video will better connect with the outside world, including a company’s clients, partners, and community.
The following is a sound bite from Rhodes Wealth Management, a Wealth management company that did not want just another ‘boring informative” video that they had seen in their sector time and time again. They wanted to implement some elements of a brand video, too.
Not afraid of being different
Doing things differently is key in today’s marketing climate, where individuals are continuously bombarded with messages every day via their phones and laptops. So how can you be different?
It’s key to learn the fundamentals of the different types of videos being produced in the corporate sector.
The following video types, we have found, are commonly inquired about, produced, and shared in the Corporate world. Below are 6 real-world use cases.
The Campbell Academy
The Authentic approach. A Corporate video that highlights the people, their values, and genuine feelings behind their why.
The Product Demo or SAAS based video.
The goal of this video is to provide clarity on the features and benefits within the shortest time possible, usually 2-3 minutes, although we have produced animation walkthroughs of up to 4-5 minutes for specialist programs and software.
The recommended format should be a screen walkthrough or live demo video supported with animations, text, titles, and music with sound design in places.
The key talking points are to highlight unique features, ease of use, and quick wins by using your company’s software.
Product demo videos or SAAS videos are a perfect way to show your customers exactly how your product solves their problems. A clear walkthrough demonstrates your product’s functionality step by step, cutting through uncertainty and boosting confidence. We’ve found that, by clients visually showing ease of use and real-world benefits of their product video demos, they continually drive understanding of how their product works, accelerating trial sign-ups and conversions.
2D Animated Video Production for Workchain
Product demo videos or SAAS videos are a perfect way to show your customers exactly how your product solves their problems.
The Onboarding or Training Video
The purpose of this video is to reduce time-to-productivity by helping new employees or customers quickly understand key processes and tools. The ideal runtime is between 3 and 8 minutes, with each module focused on a specific topic for clarity and engagement.
The recommended format is a series of instructional training modules, combining screen walkthroughs, animations, text callouts, and clear narration. The key talking points should include step-by-step guides, FAQs, and best practices that simplify complex information and reinforce learning.
Onboarding and training videos are an effective way to replace lengthy manuals with concise, visual learning experiences. They ensure consistency across teams, lower training costs, and improve retention through engaging and easy-to-follow content. By breaking down key tasks into digestible video segments, organisations can equip learners with the knowledge and confidence to become productive faster.
Onboarding or Training Video
Onboarding and training videos are an effective way to replace lengthy manuals with concise, visual learning experiences.
The Culture or Recruitment Video
This video aims to attract and inspire top talent by showcasing your company’s values, people, and work environment. The ideal runtime is 2 to 3 minutes, keeping the content concise and engaging while capturing the essence of your organisation’s culture.
The recommended format is an employee testimonial or behind-the-scenes video, featuring authentic stories, team interactions, and real workplace moments that reflect your brand’s personality.
The key talking points should focus on company values, employee experiences, and the overall work environment that sets your organisation apart.
Culture and recruitment videos are an effective way to bring your workplace to life. They offer potential candidates a genuine look into what it’s like to be part of your team, highlighting collaboration, growth, and purpose. By sharing authentic employee perspectives, these videos build trust, strengthen your employer brand, and help attract individuals who align with your values and vision.
Recruitment Video
Culture and recruitment videos
are an effective way to bring your workplace to life. They offer potential candidates a genuine look into what it’s like to be part of your team.
The Investor Update Video
This video is designed to build trust and transparency by keeping investors and stakeholders informed about the company’s progress and future direction. The ideal runtime is 3 to 5 minutes, providing a concise yet comprehensive overview of key updates.
The recommended format is a CEO or leadership update, presented in a direct and professional style. Supporting visuals such as performance charts, key metrics, and milestone highlights can be incorporated to reinforce credibility and clarity.
The key talking points should include performance highlights, strategic outlook, and significant milestones that demonstrate the company’s growth and direction.
Investor update videos are an effective way to strengthen relationships with stakeholders. Delivered by company leaders, they communicate confidence, accountability, and long-term vision. This format provides clarity on progress and priorities while fostering transparency and reinforcing trust in your business. A consistent cadence of well-crafted updates helps maintain investor confidence and support for ongoing initiatives.
OCU in Manchester
Investor update videos are an effective way to strengthen relationships with stakeholders. Delivered by company leaders, they communicate confidence, accountability, and long-term vision.
The Customer Story Video
Through this video, we want to build credibility and trust by showcasing real client experiences and measurable results. The ideal runtime is 2 to 4 minutes, allowing enough time to tell a compelling story while keeping viewers engaged.
The recommended format is a case study or testimonial video, featuring genuine client interviews supported by visuals that highlight the partnership and outcomes achieved.
The key talking points should include the challenges faced, the solutions provided, and the results delivered, emphasising tangible benefits such as ROI, efficiency gains, or customer satisfaction improvements.
Our clients have expressed the success of their customer story videos, serving as powerful proof points for their brand. By sharing authentic client experiences, they demonstrate real-world success and help potential customers envision similar results. This format not only reinforces credibility but also reduces hesitation in the decision-making process, making it one of the most effective tools for driving confidence and new business opportunities.
Rhodes Wealth Management
The Authentic approach. A corporate video that highlights the trust, values, and genuine relationships behind their client-first philosophy.
The Change Communications Video
The objective behind this video is to ensure clarity and alignment during periods of transition, such as organisational changes, mergers, or policy updates. The ideal runtime is 2 to 5 minutes, keeping the message focused while addressing key concerns.
The recommended format is an internal explainer video, featuring leadership messages or clear visuals that outline the change process and its impact.
The key talking points should include why the change is happening, what is expected moving forward, and the support resources available to employees throughout the transition.
Change communication videos play a key role in maintaining trust and engagement during organisational shifts. By explaining the purpose behind changes in a direct yet empathetic tone, they help reduce uncertainty, minimise resistance, and encourage understanding. This format promotes transparency, strengthens alignment across teams, and supports a smoother, more confident adoption of new initiatives.
EY (Ernst & Young) UK
EY (Ernst & Young) partnered with Impress Video to produce a promo video for their UK teams’ internal communication.
Roles & Responsibilities
A strong video production starts with the right people in the right roles.
“When there is an easy-to-follow brief, workflows run smoothly, budgets stay on track, and deadlines are met.” -
The Director
Our directors, Gurmit Samra & Harry Dyer, lead the creative vision. They shape how the story looks, sounds, and feels, translating business goals into engaging visuals.
On set, they guide participants to feel at ease, especially those new to being on camera, who are, at most times, employees of an organisation. This creates genuine, confident performances. Our directors also plan to support visuals, ensuring every frame strengthens the core message and is captured accordingly. During filming, our directors may adapt questions or filming angles to capture on the spot, authentic, brand-aligned moments.
Our directors connect story, visuals, and tone, turning your company’s story into a compelling on-brand narrative.
The Producer
Our producers act as a go-between for the client and the production team. They interpret the brief, secure resources, and oversee logistics (all the things needed for the production), from locations and scheduling to permissions and equipment.
Their coordination keeps everyone aligned on timelines, deliverables, and creative intent. The producer may also assign on-screen talent or determine if an autocue is needed for a polished delivery.
Their role: to manage communication, logistics, and creative flow so the project runs efficiently from concept to delivery.
The producer keeps projects moving, from first concept to final approval.
The Editor
Our editors transform footage into an engaging story. They decide what to keep, when to cut, and how visuals and sound best work together.
Working closely with the director, they ensure the final product reflects the intended tone and message. Every edit supports the director’s vision and strengthens the story’s emotional impact.
How to plan a corporate video
Here is a brief 10-step guide on how to plan a corporate video.
1. Objective
2. Audience
3. Core message
4. Call-to-action
5. Format
6. Budget
7. Timeline
8. Deliverables
9. Distribution
10. Metrics
The Production Process
Our Corporate Video production follows three key stages: pre-production, production, and post-production.
In pre-production, our ideas take shape through Learning about our client’s objectives, after which we develop the key concept, the scripting, storyboarding, and detailed planning of locations, casting, schedules, and budgets.
During production, filming begins, with the focus on capturing high-quality visuals and sound through effective direction, lighting, and camera work. This includes interviews and b-roll, capturing a work environment and the day-to-day processes.
In post-production, editing, animation, captions, and review rounds transform raw footage into a polished final film. Across every stage, careful planning and collaboration keep the message consistent, the brand voice clear, and delivery on time.
Download Your 2026 Corporate Video Checklist
A great, personable Corporate Video starts with clear thinking and solid planning. This simple checklist guides you through each key stage, helping you turn your idea into video content that truly works for your business.
Scope, Budget & Hidden Costs
A clear budget starts with knowing what’s included in the production scope. Typical costs cover the people behind the camera, such as the director, crew, and sound, as well as the kit they bring, including cameras, lighting, and audio gear. Studio hire, motion graphics, captions, and music licensing are also included within the standard breakdown.
Watch for Hidden Costs
What often gets overlooked are the “extras” that can quietly inflate the bill: additional edit rounds, express turnaround charges, rights for stock or music, transcription, or creating multiple versions for different social platforms. These hidden costs can quickly add pressure if not anticipated.
Here at Impress, a practical strategy that we use is to scale your project for maximum effect: invest in stronger, fewer videos, and then create shorter cutdowns for different channels. By budgeting with these video types in mind, we keep creative control, avoid unpleasant surprises, and make your content budget go further.
Smart Budgeting Strategy
Focus on quality over quantity. It’s often more effective to produce a few strong videos, then repurpose shorter cuts for different channels. This approach maximises reach without stretching the budget.
We’ve worked on corporate videos, whose budgets range from £3,000 to £30,000+, depending on deliverables, locations, and contributors. Whether it’s a single talking-head video or a series with interviews and animation, having an understanding of these different types of videos ensures value for every pound spent.
In the Corporate world, brands need video to share their offering in the shortest time possible.
Distribution
Creating a video is only one part of a strong content strategy; its impact depends on how well it is shared. To see meaningful results, you need a thoughtful distribution approach that delivers your content to the right audience on the right platforms.
YouTube remains an excellent channel for building visibility and engagement, especially when titles, tags, and captions are properly optimised for search. Placing videos on your website or landing pages can also improve interaction and support conversions via your organic SEO.
Different social platforms often call for tailored formats, such as adjusted aspect ratios, built-in captions, and shorter run times, to keep viewers interested. Consider your networks, which can also play an important role in your video’s distribution, for example, your new video for 2026 can help your current clients stay informed of your service and product updates, marketing teams can utilise segments and screen grabs for newsletters and content, and key videos can be used as part of your sales drive when connecting with new clients.
Gurmit’s thoughts – “You know the number of sales emails I receive from LinkedIn without video is baffling sometimes, it’s always long form text with some offer or the other – here a simple video with a call to action can have that much more impact.”
Don’t overlook the long-term value of repurposing your videos. By putting as much thought into your distribution plan as you do into production, you can ensure your video content continues to perform well across all audience touchpoints.
Measuring ROI
To prove the value of video, it’s essential to measure both leading and lagging indicators.
Leading indicators, such as view-through rate, average watch time, percentage viewed, and YouTube click-through rate, show how effectively your content captures attention in the moment.
Lagging indicators, show how video performance links to real business results, such as enquiries, sales pipeline growth, faster onboarding, or better training completion. Together, these metrics give leadership a clear view of how engagement drives impact. By tracking both early signals and long-term outcomes, you can prove that video isn’t just creative work; it fuels measurable business growth.
Case Studies
A. Rhodes Wealth Management
One of our clients, Rhodes Wealth Management, came to us with the challenge of producing a Corporate Video to stand out in a competitive wealth management market.
Our approach combined sharp creative direction with broadcast-quality production, ensuring every detail, from script to final edit, aligned with the brand’s ambition and outcomes.
The result was a polished video for their homepage that not only met but exceeded expectations.
• +40% uplift in brand recall
• Significant spike in online audience engagement
• Delivery ahead of schedule
• Zero hidden costs reported
"We have content that stands out, a series of videos that complement what we do well. The result was exactly what we wanted."
Rhodes Wealth Management
The Authentic approach. A corporate video that highlights the trust, values, and genuine relationships behind their client-first philosophy.
B. EY (Ernst & Young) UK
One of our key corporate clients, Ernst & Young (EY), engaged us to produce a polished corporate video that would clearly communicate their “Goal to Net Zero” initiative across their northern UK offices. Working with their internal teams, our approach combined a strong narrative structure, strategic interview-filming and high-quality production elements to ensure every message aligned with EY’s sustainability commitment and corporate identity.
- Designed with reuse in mind: created for internal and external audiences
- On-brand visual style paired with confident, professional tone
- Delivered within the agreed timeframe, fully aligned with EY’s stakeholder rollout
- Transparent process: no hidden costs, full collaboration from brief to final delivery
“Working with Impress Video was seamless; they really understood our objectives and helped us bring the project to life in a way that reflects who we are.”
EY (Ernst & Young) UK
EY (Ernst & Young) partnered with Impress Video to produce a promo video for their UK teams’ internal communication.
We’d love to work with you
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Frequently asked questions
What are the best corporate video production companies near me?
If you’re in the UK, Impress Video (with offices in Derby, London, and Manchester) is a strong choice for corporate video production. Click for more information
Which corporate video services offer quick turnaround times?
Impress Video’s portfolios suggest managing full-cycle production (corporate, event, animated), which often implies in-house control to speed up delivery. Click for more information
Where can I find reliable corporate video producers for internal communications?
Impress Video offers “corporate video production” across training, internal comms, and promotional formats. Click for more information
Who provides high-quality corporate video production for marketing campaigns?
Impress Video positions itself as producing branded corporate videos that “impress and inspire” for marketing impact. Click for more information
What corporate video production firms specialise in financial sector videos?
Impress Video doesn’t explicitly list a niche in finance on the site, but its “corporate” and “branded” video services can accommodate sector verticals. Click for more information
Which agencies offer corporate videos with professional scriptwriting included?
Impress Video, as a full-service production house, likely offers conceptual development and scriptwriting as part of its corporate video services. Click for more information
Where can I book corporate video production with drone footage options?
On Impress Video’s services list, they cover “corporate video,” “event video,” and “product video,” which suggests they can arrange advanced shoots (including drones) depending on the brief, you should check directly. Click for more information
Who provides corporate video production with animation and motion graphics?
Impress Video expressly offers animated video production and corporate video, so they can combine live + motion graphics. Click for more information
Which corporate video companies handle large-scale event filming?
Impress Video lists “event video” among its services, implying the capability for capturing conferences, launches, gala events, etc. Click for more information
Where to find corporate video production services that include voiceover talent?
Impress Video’s “corporate video” service likely bundles sound design and voiceover as part of their full-service offering. Click for more information
Next Steps
Corporate media is interesting because the name is evolving into branded content, branded videos, company videos, and promotional videos. However, they all fall under the umbrella of a corporate video because in the corporate world, brands need video to share their offering in the shortest time possible.
So, what is your next step? Have you decided to bring your company out into the broad daylight? Still having doubts? Don’t hesitate to call or send us an email, and we will contact you!
You can now have this guide by your side. Click to download the summary and get a clear, practical walkthrough for starting your Corporate Video journey, from first idea to final delivery.
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