Deep Diving into Key Corporate Video Trends in 2024
The use of video marketing is on the rise, so it is important to keep up with corporate video trends. Taking into account how beneficial video is for a company, many brands have decided to use video as part of their marketing strategy. Furthermore, 90% of businesses are making a video weekly, which showcases the importance of corporate videos.
Within the most popular videos used by companies, we have corporate videos, a powerful asset to showcase the brand itself or the product or service offered. The combination of visuals and sounds motivates many people to take action. So, in order to meet the viewers’ requirements and keep trendy, continue reading to analyse the benefits of corporate videos and their 2024 trends.
Benefits of Using a Corporate Video
Videos have proven effective and beneficial for companies. But, how do corporate videos really benefit a business?
- Corporate videos raise brand awareness: videos can boost brand visibility and recognition across the target audience.
- They simplify and explain key messages: video production makes complex information easier concisely and understandably.
- They help companies rank higher on SERPs: videos improve SEO efforts by giving better visibility and enhancing a business’ positioning on search engine results pages (SERPs).
- Corporate videos drive traffic to your website: compelling content attracts viewers to a business website, enhancing web traffic and viewer engagement.
- They raise conversions: when a company embeds a high-quality video on its landing page, conversions can increase up to 300%. Videos that are high quality will boost conversion rates by persuading users to take action (such as buying, or testing a product or service…).
- Corporate videos are a useful tool to showcase happy customers, which may encourage potential customers to take action.
- Lastly, corporate videos rank highest concerning engagement, they give viewers a sense of familiarity and closeness to the company.
Corporate Video Trends in 2024
Businesses have been using video for many years but each year new trends arise. Audience preferences evolve according to technologies and forms of watching videos do as well. To know 2024 trends, the following are the main ones and key to making a successful corporate video production.
1. The use of Live Videos
Live streaming can be used to promote new products or services, make announcements or even do interviews. In addition, while consumers prefer video content in general, they engage much more when it is life. Users on Facebook, for example, watch live videos for three times as long as pre-recorded videos and live content generates six times as many interactions.
Its use is on the rise because potential customers enjoy interacting with real people. So, live videos humanise brands and encourage interaction. What’s more, it is a simple and cheap tool as no editing is required.
2. User-generated content (UGC)
For your marketing strategy, keep in mind that users tend to trust other users rather than the brand itself. Thus, many companies have decided to ask their followers to create content to be shared on their platforms later on. This user-generated content creates consumer loyalty as time goes by.
Moreover, brands are turning to UGC because it feels more authentic. For viewers, USG is as if a friend was recommending a product or a service with a company they have trusted, instead of the brand directly which is usually less convincing.
3. Smartphone Production and Vertical Videos
Brands are increasingly using smartphones to create more approachable, authentic content. When it comes to smartphone video, the newcomers are the ones who are performing it best these days now such as TikTok, vlogs, and reels…
Besides, vertical video formats optimised for smartphones are becoming more prevalent. Brands are adapting their content strategies to meet vertical viewing habits, especially on social media platforms like Instagram and TikTok.
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4. Interactive videos
Interactive components like as clickable hotspots, quizzes, and 360-degree films engage viewers on a deeper level, boosting retention and brand connection. Although it can be costly to produce, 360 videos provide a good ROI. Apart from the fact that they help businesses stand out from the crowd, they drive 7% more sales. Furthermore, people usually watch the whole video if it is 360 degrees, with an engagement rate of 85%. Also, including animation in a video will be more interactive and engaging.
5. Social media stories
Some social media platforms like Instagram are increasing their popularity due to their stories option. Social media stories provide several opportunities for interaction with your customers such as Instagram’s questions feature to carry out Q&A sessions with your followers. Post surveys to gather feedback on products and to test new ideas, as they are a less formal and direct way of interacting with subscribers.
6. The expansion of training and educational videos
Until now, each time you didn’t know how to use a product, you looked for a tutorial on YouTube. They are an easy way to interact directly with viewers while providing them with knowledge. Right now, you can find many companies filming their own tutorials as it helps them build brand trust. Furthermore, training videos are a good and easy way to interact with both stakeholders (internal training videos) and customers (training videos for viewers).
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Types of Corporate Videos
Although being aware of the new trends is important, it is just as important to understand the different types of corporate video. Some examples are:
- Testimonial video
- Promotional video
- Product video
- Team Interview
- Announcement video
- Explainer animation video
- Training video
SEO Optimisation of Video
With Generation Z turning to platforms like TikTok as principal search engines and other generations adopting alternative platforms, old SEO strategies need revision. This progression highlights the need to smoothly incorporate SEO into video marketing strategy in 2024.
Video SEO is more than conveying a message or increasing brand visibility. So, it is about understanding the audience’s search behaviours and strategically positioning optimised video content to match their demands.
Rather than depending mainly on paid acquisition channels, investing in organic traffic-focused content can effectively build brand awareness and elevate advertising by giving instant value to the target audience.
The ultimate goal of corporate video production is adapting to changes and showcasing a compelling message to users. Furthermore, engagement is key for a video to be completely successful as it means that viewers resonate with it. Along with trends like USG, live videos or training videos, your business will be able to craft the perfect corporate video.
Marta & Sara.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
