Deep Dive: What’s Trending in Corporate Video for 2025
Video marketing isn’t just growing, it’s transforming fast. And if you don’t keep up, your brand risks being left behind. Every year, audience tastes evolve, platforms change, and new tech reshapes what’s possible.
At Impress Video, after seeing hundreds of corporate shoots, we’ve noticed the audience expectations, platforms, and creativity levels shifting. If you want your videos to cut through the noise in 2025, you’ve got to do more than look good, you’ve got to be smart, nimble, and definitely trend-aware.
Many brands already use video weekly; it’s no longer optional—it’s central. Videos are one of the fastest ways to boost brand awareness, simplify complex messages, and make your company feel real and human. Corporate videos, whether promos, explainers, testimonials or brand stories—pair visuals and sound in ways that push people to act.
Below are the benefits of using corporate video, followed by the top trends for 2025 and how you can practically adopt them for maximum impact.
Why Corporate Videos Still Win Big
Videos have proven effective and beneficial for companies. But, how do corporate videos really benefit a business? Corporate videos deliver serious ROI when done right. Here’s why companies are investing:
- Corporate videos raise brand awareness: Video spreads fast, helps people remember you, and makes your brand more recognisable across different channels.
- Clarifying key messages: Complex ideas, products, or services are way easier to understand with video. Think product demos, animated explainer videos, or interviews.
- They help companies rank higher on SERPs: videos improve SEO efforts by giving better visibility and enhancing a business’ positioning on search engine results pages (SERPs).
- Driving website traffic & engagement: A compelling video gets clicks, keeps people on pages longer, reduces bounce rates.
- Higher conversion rates: when a company embeds a high-quality video on its landing page, conversions can increase up to 300%. Videos that are high quality will boost conversion rates by persuading users to take action (such as buying, or testing a product or service…).
- Authenticity & emotional resonance: When you show real customers, real employees, real stories, people feel closer to your brand, which builds trust.
- Lastly, corporate videos rank highest concerning engagement, they give viewers a sense of familiarity and closeness to the company.
These benefits are still true in 2025, but what’s changing is how companies deliver video content and where they focus their efforts.
Corporate Video Trends in 2025
Here’s what’s new, what’s growing, and what you need to think about if you want your corporate video work to shine this year.
1. AI, Machine Learning & Automation in Video Production
AI tools are now becoming part of the standard workflow. From automatic editing and colour grading to voiceovers and scheduling, AI is helping video teams work faster. Superside’s 2025 trends report emphasises this.
But a word of caution: AI is a tool, not a replacement. The human creative touch still matters. Viewers are increasingly aware, and authenticity earns trust. Use AI to speed up tasks, reduce cost, and iterate quickly, but don’t lose the human element.
2. Virtual Production, AR / VR & Immersive Environments
Virtual production techniques, LED volume stages, augmented reality (AR), these are no longer futuristic, they’re being used now. Brands are building virtual environments so shoots are more flexible, or using AR overlays to illustrate product features dynamically.
If you have the budget, these techniques let you produce high-impact visuals with controlled costs, especially when location logistics are difficult or unpredictable.
3. Bite-Sized Content & Micro-Videos
Short, sharp, and snackable video content continues to dominate. Think 15-60 second clips, teasing longer content, or summarising ideas. Platforms like TikTok, Instagram Reels, YouTube Shorts are pushing this format.
Corporate brands can use micro-videos for product launches, team culture, quick FAQs, or behind-the-scenes peeks. These formats often attract more engagement because people are more likely to watch to the end.
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4. Shoppable & Interactive Video Experiences
Turning video into a commerce channel is growing fast. Click-to-buy overlays, interactive hotspots, shoppable tags within Instagram Reels or YouTube content, these let users take action while watching.
Interactive content (surveys, quizzes, 360-videos) is also rising because it holds attention longer, gives viewers a say, and increases engagement.
5. Live Streaming & Real-Time Engagement
Live video isn’t just for social media influencers anymore. Live streaming can be used to promote new products or services, make announcements, Q&A sessions, or internal training, live streaming builds connection. It feels immediate, authentic, and forge trust.
While consumers prefer video content in general, they engage much more when it is life. Users on Facebook, for example, watch live videos for three times as long as pre-recorded videos and live content generates six times as many interactions. Its use is on the rise because potential customers enjoy interacting with real people. So, live videos humanise brands and encourage interaction. What’s more, it is a simple and cheap tool as no editing is required.
The barrier to entry is lower (just a good camera, stable stream, basic production values), but success depends on planning: promoting beforehand, interacting during, and following up after.
6. Sustainability, CSR & Authentic Brand Values
Audiences, especially younger ones, expect brands to care about more than profits. Corporate responsibility, environmental awareness, transparency. All these are increasingly front and centre in video content.
Videos that include behind-the-scenes of green efforts, ethical supply chains, or highlight impact stories tend to resonate more deeply and build loyalty.
7. Repurposing Content & Omnichannel Strategy
Once you have a video, don’t let it sit in one place. Repurpose for different platforms: long version for website, short snippets for social, vertical re-cuts, use audio for podcasts or shorts. This spreads reach, improves ROI, and ensures your message gets seen by different audiences in their preferred format.
8. The expansion of training and educational videos
Until now, each time you didn’t know how to use a product, you looked for a tutorial on YouTube. They are an easy way to interact directly with viewers while providing them with knowledge. Right now, you can find many companies filming their own tutorials, as it helps them build brand trust. Furthermore, training videos are a good and easy way to interact with both stakeholders (internal training videos) and customers (training videos for viewers).
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Types of Corporate Videos to Prioritise in 2025
Knowing the trends is great; choosing formats that match those trends is how strategy meets execution. Here are video types we expect to perform really well:
- Testimonial and customer-story videos
- Employee culture, and “a day in the life” videos
- Live-action + Animation hybrids
- Fully animated explainers
- Short-form content for Reels, Shorts, TikToks
- Interactive video formats like 360-video, AR features
- CEO or leadership messages done with authenticity
- Training video
What This Means for Your Brand (from Impress Video)
We’ve been on the frontlines of corporate video production long enough to see what works (and what doesn’t). If your business wants to ride these trends successfully, here’s what you should focus on:
- Plan with flexibility: build in time and budget for experimentation (e.g. try a live video or interactive video even if it’s new territory).
- Stay authentic: people can smell fake. Use real stories, real voices, real visuals whenever possible.
- Data matters: track what people watch, how long, what content converts. Use this to guide future video decisions.
- Balance polish and speed: some video assets need high production, others need to be quick and agile. Know which is which.
- Invest in tools & skills: AI tools, better editing software, mobile-optimised formats, etc., can give you an edge. But always tie tool investments to storytelling.
SEO Optimisation of Video
With Generation Z turning to platforms like TikTok as principal search engines and other generations adopting alternative platforms, old SEO strategies need revision. This progression highlights the need to smoothly incorporate SEO into video marketing strategy in 2025.
Video SEO is more than conveying a message or increasing brand visibility. So, it is about understanding the audience’s search behaviours and strategically positioning optimised video content to match their demands.
Rather than depending mainly on paid acquisition channels, investing in organic traffic-focused content can effectively build brand awareness and elevate advertising by giving instant value to the target audience.
Final Thoughts
This 2025 is shaping up to be a year when video content that connects emotionally and works smartly will win. The brands that keep up with the tools, respect the audience, and adapt rapidly are the ones whose corporate videos will not just be seen, but remembered, shared, and acted upon.
At Impress Video, we’re ready, whether you want to launch a micro-video teaser, build immersive AR content, or share your company’s true values through live stream or narrative stories. If you want help making sure your videos in 2025 aren’t just following the trends, but leading them, let’s work together.
