9 Tips To Boost Your Amazon Product Listing

Amazon Product Videos are one of the most effective ways to improve your listings, and these amazon product video tips will make you increase conversions, and boost your visibility in search results. In today’s crowded Amazon marketplace, standing out is no longer optional, it’s essential. One of the most powerful tools for increasing conversions and brand visibility is Amazon Product Video. Not only do high-quality videos elevate your listing, but they also establish credibility, demonstrate product value, and improve your chances of ranking higher in Amazon’s algorithm.

At Impress Video, we specialise in creating video content that helps brands sell more and connect better with their customers. In this expanded and optimised guide, we share 9 expert tips to leverage Amazon Product Videos effectively. Whether you’re just getting started or want to fine-tune your strategy, these insights will give you the edge.

improve amazon product listing with video

1. Create compelling product videos

Research shows that product videos translate into more sales. In fact, Adobe reported that online shoppers are 1.81 times more likely to purchase a product after watching a demo or a product video.

But not just any video will do. Here are some best practices:

  1. Show, don’t tell: Let the product speak for itself with clean visuals and minimal text overlays.
  2. Keep it concise: Stick to Amazon’s recommendation of under 60 seconds to maintain viewer attention.
  3. Be authentic: Avoid gimmicks and over-promising. Focus on product benefits and real use cases.
  4. Use storytelling: Frame your product in everyday scenarios your customer can relate to.
  5. Prioritise quality: Hire professionals like Impress Video to handle direction, lighting, editing, and sound, key elements that determine trust.

Example: For a fitness resistance band, instead of a bland studio video, we shot a lifestyle demo in a gym with a real trainer showing different workouts. Engagement doubled.

Extra Tip: Include subtitles for accessibility and to increase engagement even when sound is off.

2. Write complete product descriptions

If your Amazon Product Page is receiving a lot of visitors but just a few of them make a purchase, you should check your product description.

Your product description should complement your video. Keep it keyword-optimised, benefit-driven, and clear.  If you must make some changes, do not do them all at once as it can have the opposite desired effect. And make sure to include:

  • Bullet points highlighting top features
  • A compelling opening line
  • Keywords without stuffing
  • Calls to action (CTA), like “Watch our video above to see it in action”

Use A/B testing to tweak performance, and never make multiple major changes at once.

Example: A smart home device increased conversions by 26% after rewriting its bullet points to emphasise real-life benefits and pairing it with a demo video.

3. Follow Amazon’s guidelines 

Amazon has very strict guidelines. Make sure you adhere to them to avoid your video or account being removed. Some of those guidelines are:

  • Videos should be in your language (English) and have high quality.
  • Videos can’t contain several brand logos, just yours.
  • Only brand owners can upload product videos.
  • No controversial, sensitive, or sexually suggestive content is permitted. 
  • Videos must not contain prices, promotion information, discounts, or time-sensitive information.
  • The person uploading the video can’t include any contact information.
  • Viewers must not be redirected to other websites.
  • There may be less than 6 images for the video to appear on the image block.

Pro tip: Always check Amazon’s latest video guidelines to stay compliant.

4. Optimise Videos for Amazon’s Search Engine (A9)

Amazon’s A9 algorithm considers video engagement as part of your listing’s performance. Shoppers usually click on those products that appear at the top of their search results. One way to get your products closer to the top is through optimisation. Figuring out how to optimise your product page for Amazon’s search engine is then essential to boost your sales.

To optimise:

  • Include relevant keywords in your video title and filename
  • Add a clear, descriptive thumbnail
  • Keep your video focused on benefits and solutions
  • Monitor video watch-through rates using analytics

Example: Renaming a video file from “VID1234.mov” to “adjustable-dumbbell-demo.mov” helped one client improve video ranking.

5. Drive more reviews

Social proof is key. So getting positive reviews from your current customers will help potential buyers build brand trust, thereby increasing sales. Here are some tips on how to get more reviews:

  1. Include a thank-you card with a QR code linking to your video
  2. Follow up with customers via email. Once you know that the product has been delivered, send an email to ask recipients if they would like to leave a review on your Amazon listing. It is important to let them know how meaningful their review is for your business. Amazon usually sends a general message asking for reviews, but personalised content tends to be more effective. The average response rate is higher. 
  3. Include a note in the packaging. You can also add a note to thank recipients for the purchase and to ask them to leave a review on your Amazon product page. People usually respond well to these notes.
  4. Invite your social media followers to leave a review. Most of them will help you if you explain why you need these reviews.
  5. Run a giveaway asking for user-generated video reviews (within Amazon’s guidelines)

Example: A skincare brand saw a 19% increase in reviews when they used postcards in the packaging with QR codes to a short “how-to” video.

6. Get help from influencers

Right now, people heavily rely on their opinions. Thereby, connecting with some well-known influencers in your industry will help you boost your Amazon’s sales. You can:

  • Use the Amazon Influencer Program to find trusted creators
  • Use influencer network tools such as Grapevine or Framebit
  • Offer free products in exchange for honest, professional video reviews
  • Share influencer content on your product listing and socials

Example: A beauty brand we worked with partnered with a TikTok creator. The short video review generated 200K+ views and led to a 47% week-over-week sales spike.

New Tip: Work with micro-influencers who often have more engaged audiences and lower collaboration costs.

7. Review your competitor’s activity 

Don’t ignore your competitors. Your brand needs to check what your competitors are doing from time to time. Identify their strengths and weaknesses and adjust your listing accordingly to keep outperforming them. Keep a close eye on competitors to stay ahead:

  • Track which types of videos they’re using (demo, review, lifestyle)
  • Read reviews and FAQs to identify pain points you can address visually
  • Use tools like Helium 10 or Jungle Scout to compare listing performance

Then, go one step further. Use those insights to create a better, more engaging video that answers more questions, solves more problems, and connects better.

Example: One of our clients noticed their competitor didn’t show how a kitchen tool was cleaned. We added a cleaning demo, and it became the most replayed part of their video.

8. Which Product Videos work best on Amazon?

Any of the following video types will help you optimise your Amazon listing.

  • Details Video.Show how the product works (e.g., electric milk frother in use).
  • Product Demonstration. These videos show the product in use. They are really useful to help customers identify if it solves their problems.
  • Product Reviews. Here current customers can express their opinion about the product.
  • Production Videos. These videos show the production process of the product.
  • Educational and how-to videos. They show and teach customers how to use the product (e.g., “how to use beard oil for best results”).
  • Comparison videos. These videos show viewers why your product is better than the competitor’s one.
  • Lifestyle Videos: Show real people using your product in context.
  • Testimonial Videos: Feature real users talking about their experience. These videos really matter.

Choose the format that best fits your audience and brand voice.

Extra Tip: Consider a hybrid video format. Start with a lifestyle intro, move into a demo, then close with a testimonial.

9. Where can eligible sellers add video?

There are 3 places where eligible sellers can add videos:

  1. Image blocks. This section appears at the top left next to the product name, and it expands as you click on it. All videos uploaded to this section should be of high quality to encourage visitors to stay on the page. Besides, as mentioned in the guidelines, there should be less than 6 images uploaded for the video to show up in the image block. 
  2. Product description section. Videos uploaded to this section appear in the description of the product under “From the manufacturer”. 
  3. Videos for related products. These videos appear at the bottom left. If you don’t upload enough videos of your product, Amazon displays your competitor’s one instead. This may affect you negatively as some visitors will be driven away from your product page. 

These are not though the only sections where videos can be uploaded. Customers are also able to share how-to videos or video reviews under two sections:

  1. Videos for the product, located below the product information.
  2. Customer reviews, displayed at the bottom of the product page. 

Pro tip: If you don’t fill all these video slots, Amazon may show competitors’ videos instead. Don’t give away space!

 

Videos are no longer a nice-to-have on Amazon, they’re a must-have. By following these proven tips and working with a professional team like Impress Video, you’ll be on the fast track to better engagement, more reviews, and increased conversions.

Want to stand out on Amazon? Let’s make your product shine.

 

Want to Dominate Amazon Listings with Video? Let Impress Video Help

Creating high-performing Amazon Product Videos takes more than just a camera. It takes strategy, storytelling, visual expertise, and marketing know-how. At Impress Video, we:

  • Craft conversion-focused Amazon video content
  • Offer full-service production (scripting, filming, editing, thumbnails)
  • Help you align your brand voice with visual assets
  • Know how to trigger emotion and build trust fast
  • Whether you’re launching a new product or scaling a bestseller, we’re here to help you impress and convert.

👉 Let’s talk about how we can grow your Amazon sales with video. Contact us today.