Driving Conversions: A Rytes Product Video Case Study that Redefined Engagement

In this product video case study, we will focus on the video we did for Rytes. When Rytes approached us intending to create a compelling product video for their line of energy-infused wellness drinks, we knew we had to capture their sense of vitality and balance. Therefore, our target was to make a dynamic video that showed that these drinks were more than just beverages. So, the final video had to demonstrate the energetic yet soothing and sophisticated yet accessible drink.

This post will walk you through the video process, from initial concept to development and final edits to polish the outcome. Also, we will share insights and technical considerations to make an outstanding product video.

Rytes Video Case Study: Production Process

The Initial Idea Phase

Before we got the cameras rolling, we started thinking about what we wanted to emphasise, which were the ingredient integrity, their holistic wellness approach and their vibrant energy.

With this clear, it is time to start mixing the storytelling with striking visuals. The narrative was simple as it was the first video they made and they wanted to showcase the product and its benefits. So, we thought about how to make the product dynamic with visuals, colours and different shots of the can.

Pre-Production Planning

With the concept approved by the client, we go into pre-production. Here, we decide on the look, feel and pacing of the video. Our mood board included elements, fruits and colours that gave the natural ingredients touch, light and vibrant colours and dynamic camera movements to reflect the flow of energy.

As it is a product video that is for showing the features, the studio is the perfect place as we can play with the lighting. There, we can get something versatile with different shots to fit the narrative. For the equipment, we opted for different lighting, and two cameras one for static and one for moving shots.

Moreover, we scheduled close-ups of the Rytes bottle, throwing it into the water, and slowly pouring over ice, ingredients like lemons and berries. These shots would help in pacing and reinforcement for post-production editing touches.

The Day of the Shoot

On the day of the shoot, before the shooting, we went shopping to get all the products and necessary elements for the visuals in the video. Hence, ensuring everything was fresh and looked good for the camera. Then, we started thinking about how to group the different shots so we did not have to repeat with the same elements and did everything smoothly.

We started with pouring the drink, then the ice and the bottles, as well as the ingredients. And lastly, final touches. Even though it seemed like there was not much work, this took an entire day as it had too many different shots and it was an entire day of filming. As products need to be fresh and just. cut before every shooting, we need to clean from part to part as it has drinks, if something splashes then we need to re-do it if not the editing part becomes a nightmare and so on.

Then, we got another day only for making the static photographs as it was a requirement our clients had in the project. This way, we would ensure fresh content that was different from the video.

Post-Production and Editing Magic

Once the shooting part is done, then it’s time to go through the hours of footage to sort through. So, our team of editors started editing and selecting each piece along with a smooth, instrumental soundtrack to complement the visual pacing.

Also, they applied colour correction and grading, and we wanted oranges and purple to appear natural. Hence, the editors fine-tuned the brightness and warmth, ensuring the scenes were cohesive. Also, we wanted subtle motion graphics and minimal text highlights to emphasise the key product characteristics.

In the final stages, we target a less than a minute video to avoid viewers losing interest while maintaining viewer engagement.

The Final Product Video

When we presented the final video, the feedback was very positive, with an authentic video that captured the essence of their brand. It showcased a lifestyle that viewers would genuinely aspire to waking up refreshed, staying focused and working, and practising self-care through movement and mindful choices.

Overall, with this video case study of Rytes, we aspire to make you decide on crafting a video for your brand. Now that you know the production process and final touches, you will be more than prepared to know how videos can yield ROIs for your business.

Thank you for reading the post,

Sara.

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Do you want to do a Product Video for your business? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!