✓ Trusted by brands across the UK
✓ Product videos for ecommerce, retail and manufacturing
✓ Full-service production from concept through to final delivery
✓ Offices in Derby, London & Manchester
✓ Working nationwide
In today’s fast-paced e-Commerce landscape, the importance of product videos on platforms like Amazon, Shopify, and Etsy has skyrocketed. Shoppers crave visual insights that bring products to life, with over 73% saying they’re more likely to buy after watching a video. Product videos aren’t just a trend, they’re a necessity in building trust, showcasing features, and converting casual browsers into loyal customers. As the competition intensifies in online marketplaces, having professional, compelling videos gives your brand a critical edge. Our Product Video Production Service is designed to elevate your listings, engage your audience, and drive sales. Let’s make your products stand out and sell smarter, together.
We create TV adverts for businesses, brands, charities, organisations and marketing teams looking to increase awareness, generate leads and build trust with their audience.
Whether you’re launching a new product, promoting a service or strengthening your brand presence, our TV advert production team can produce creative campaigns designed to deliver results across both broadcast and streaming platforms.
The different types of TV adverts include brand awareness commercials designed to build trust, product launch adverts that introduce new products or services to the market, and promotional adverts that focus on special offers and limited-time campaigns.
Customer testimonial adverts use real client experiences to build credibility. Businesses also use TV advertising for public awareness campaigns, charity appeals, event promotion, corporate brand films, and direct response adverts that encourage viewers to visit a website, make an enquiry or take immediate action.
Our TV advert production process is designed to make the experience straightforward and stress-free.
We begin with strategy and concept development, followed by scriptwriting, storyboarding and production planning. Filming is then carried out by our experienced TV/Film crew before moving into editing, motion graphics, sound design and final delivery.
We also ensure all adverts meet the necessary broadcast requirements and advertising standards for television and streaming platforms via ClearCast.
Based in the Midlands, we produce TV adverts for clients throughout the UK, including London, Manchester, Birmingham, Nottingham, Leeds, Bristol, Liverpool and Glasgow.
Our team regularly travels nationwide to film commercials, brand campaigns and television advertising content, helping businesses create high-quality adverts that connect with audiences wherever they are located.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
The cost of TV advert production varies depending on the concept and filming and post-production needs.
Simple TV adverts can start from £10,000, while larger campaigns with multiple filming days and advanced visual effects require tens of thousands.
We provide transparent quotations tailored to your objectives, ensuring you receive a TV advert that delivers maximum value and return on your investment.
Challenge
Launching a memorable TV advertising campaign in a highly competitive betting market.
Solution
Produced a broadcast-ready TV advert designed to build brand awareness while communicating a clear customer proposition across television and digital platforms.
Result
Successfully delivered a national TV campaign suitable for broadcast, VOD and social distribution, helping strengthen brand visibility and audience reach.
Challenge
Showcasing a wide product range while reinforcing brand awareness across multiple locations throughout the UK.
Solution
Created a TV advert focused on product quality, choice and value, supported by strong visuals and clear messaging tailored for mass-market audiences.
Result
Delivered a versatile campaign that increased brand exposure and provided content suitable for TV advertising, digital marketing and social media channels.
We will work closely with you and your working brief, helping you to identify your style, key messages and outputs.
Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard.
It’s time for production to begin with our professional production crew in our studio or at your location.
Our editors will use all filmed footage to bring the production together, adding music and animation where needed.
We will deliver your final product videos, via an online link ready for you to use on your e-commerce websites and social media channels.
Product video production is the process of creating videos that showcase and promote a particular product or service. Product video production is a powerful tool for promoting your products or services, engaging your audience, and driving conversions. They can be used on websites, social media platforms, e-commerce platforms, and other digital channels to attract potential customers and increase sales.
By using engaging visuals, persuasive storytelling, and clear demonstrations, product videos can effectively communicate the value and benefits of your offerings. The key is to create high-quality and tailored videos that resonate with your target audience. Invest in professional product video production services to ensure your videos are visually appealing, informative, and optimised for SEO, helping you rank higher in search results and attract more potential customers to your website.
Finding the right product video production agency can be tough. That’s why at Impress Video, we make it easy. We have worked with clients from across the UK, from startup companies looking to launch a new product in the market to well-established brands extending their product lines.
We’ve tried and tested a number of filming methods and approaches, in order to bring the best quality product videos to life online. We have the creative and technical know-how for creating exciting video content. We also have the knowledge and experience on how your videos fit in the user journey of your marketing approach.
A well-produced product video will help your visitors to experience using your products by seeing them being used by another person. This will help remove the main concerns of not shopping in a physical store, thus creating a more engaging experience for your visitors. The online video shopping experience is fast becoming the norm for a number of eCommerce stores soon moving away from a still image on a white background.
There are a number of creative approaches you can take with your product video. You can choose to model items from numerous angles, similarly showing your product in its environment being used. Also giving a full demonstration of how easy and purposeful your product is, is impactful too.
Is it stronger, made from better quality, or does it last longer than that of your competitors? Or does it simply look and shine above the rest?
81% of people have been convinced to buy a product or service by watching a brand’s video [Hubspot marketing 2018]. Product videos on your website equal more retention time on your website through web visitors spending time on your product videos. By watching a video, web visitors are making a more informed choice when checking out of your store therefore creating higher conversion rates for your website.
Product videos tell a more complete product story; thus, customers know what to expect when a product is delivered to their door. A customer’s purchase that is ‘as expected’ makes a happy customer. These customers will build their trust with you, because your products are exactly what they expected when they saw them on your website, and they’ll buy from you again. Strengthening your brand loyalty will lead to a dedicated customer base.
Online shoppers have 3 main concerns, according to a 2017 study from the audit firm KPMG.
It is indeed. We recommend putting your product videos on YouTube too. Having videos that are optimised on YouTube provides a great advantage for being found organically on Google search engines particularly related to your product sector.
You will find a place for your video on social media as well, such as Facebook, where people can comment on and share your products, and Instagram adverts, where users can take immediate action on your product offering.
Amazon has become the world’s leading online retail platform, and video is fast becoming the focal point for selling on their site. So yes, you should use product videos on Amazon. What is more, the company has rolled out product videos in their search results as well. We are working with a number of clients for the production of these shorter videos, both with and without sound.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production
