✓ Trusted by brands across the UK
✓ Product videos for ecommerce, retail and manufacturing
✓ Full-service production from concept through to final delivery
✓ Offices in Derby, London & Manchester
✓ Working nationwide
Professional product videos help businesses showcase what makes their products worth buying. By demonstrating key features, benefits and real-world use, video can build customer confidence and make purchasing decisions easier. Whether you’re selling online, launching a new product or building your brand, the right video can help you engage your audience and increase ecommerce sales. At Impress Video, we create high-quality product videos for websites, online marketplaces, social media and digital marketing campaigns, helping your products stand out wherever your customers see them.
Product videos can support businesses at different stages, from launching a new product to improving an existing ecommerce range. Whether you need to demonstrate how a product works, highlight its key features or create engaging content for your marketing campaigns, we produce videos tailored to your audience, products and objectives.
For ecommerce brands, product videos can give customers a better understanding of what they are buying before they purchase. Showing a product in use can highlight its features, demonstrate its quality and build confidence online. We create ecommerce product videos for websites and platforms such as Shopify, WooCommerce and other online stores, helping brands turn product pages into more engaging experiences.
Manufacturers often need to communicate complex products or technical features clearly. Product videos can demonstrate functionality, explain how products work and highlight important benefits more effectively than written descriptions alone. They can also support sales teams, distributors, exhibitions and marketing campaigns by providing a clear and engaging way to present your products to potential buyers.
Retailers can use product videos to showcase new collections, promote featured products and support seasonal campaigns. Demonstrating products in use gives customers more information while creating a stronger connection with the brand. Videos can be used across websites, digital advertising, social media and in-store displays, providing versatile content that supports customers throughout their buying journey.
Launching a new product is an opportunity to create excitement and give potential customers a reason to take notice. A professionally produced product launch video can introduce key features, demonstrate the product in action and communicate its benefits clearly. The finished content can then be adapted for websites, social media, advertising, email campaigns and other marketing channels.
For consumer brands, showing a product in a real-world setting can be more engaging than simply presenting it against a studio background. Lifestyle product videos help audiences see how a product fits into everyday life while creating an emotional connection with the brand. This approach can work particularly well for products where atmosphere, design or experience plays an important role in the buying decision.
Every product has something different to communicate. From demonstrating how a product works to creating lifestyle content that inspires customers, we tailor each video to your product, audience and marketing goals.
Product demonstration videos show your product in action, making features, functionality and benefits easier to understand. They are particularly useful for products that require explanation, assembly or a demonstration of how they work. By showing rather than simply telling, these videos can answer common customer questions, reduce uncertainty and give potential buyers greater confidence before making a purchase.
Lifestyle product videos place your products in real-world settings, helping customers imagine how they could use or enjoy them. This approach works particularly well for fashion, homeware, beauty, food and other consumer products where the experience is an important part of the purchase. Combining professional cinematography with carefully chosen locations, props or models can create engaging content that connects products with your target audience.
Product videos can help marketplace sellers communicate important product information quickly and clearly. Professionally produced content can demonstrate features, show products in use and give potential customers a better understanding of what they are buying. We can create video content suitable for Amazon and other online marketplaces, subject to each platform’s current content requirements and guidelines.
E-commerce product videos are created specifically to support online purchasing decisions. Showing a product from different angles or demonstrating how it works can give customers information that product photography and written descriptions cannot always provide. Videos can be created for product pages, online stores and digital campaigns, helping your products stand out and giving potential customers a more complete view before they buy.
Short-form product videos provide engaging content for platforms including Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts. We can create different edits, formats and aspect ratios from a single production, giving you more content to use across your social channels. This approach helps maximise the value of your filming day while keeping your product content suited to each platform.
A new product launch needs content that captures attention and communicates why the product matters. Product launch videos can introduce key features, demonstrate the product in use and create excitement around its release. They can also provide versatile marketing content for websites, advertising campaigns, email marketing and social media, helping you get more value from a single production.
From the initial briefing to final delivery, we manage every stage of your product video production. We begin by understanding your product, audience and objectives before developing the creative concept and planning the shoot. Our team then handles filming, editing, sound, colour grading and motion graphics, delivering polished content ready for your website, e-commerce store, social media or advertising campaigns. Where appropriate, we can also create multiple edits and formats from one production to help you get more value from your content.
The cost of a product video depends on factors such as the number of products, filming location, length of production and the number of edits or formats required. As a general guide:
Simple Studio Product Videos — £800–£1,500
Suitable for single products, clean white background videos, ecommerce listings and social media assets.
Lifestyle Product Videos — £1,500–£5,000
Suitable for shoots involving models, real-life environments, multiple scenes and product storytelling.
Suitable for larger productions with multiple filming days, multiple locations, actors, motion graphics and campaign assets.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Challenge
Creating a product video that captured the quality of the coffee while reflecting the brand’s image and engaging its target audience.
Solution
Planned and produced a visually engaging product video, from concept and storyboard through to filming and post-production. The shoot carefully considered location, lighting, composition and product presentation to bring the brand to life.
Result
Delivered a polished product video designed to capture attention, showcase the product effectively and strengthen brand visibility across digital marketing channels.
Challenge
Showcasing the finer details of over 1,000 jewellery products online to increase customer engagement, generate more enquiries and encourage store visits.
Solution
Filmed over 1,000 products in one week, capturing multiple angles of each item alongside models wearing the jewellery. Created short product videos for individual website product pages and email marketing campaigns.
Result
Pravins reported a 26% increase in sales following the introduction of the videos. Customers spent more time on product pages, made more enquiries and arrived at stores better informed about the products they wanted.
Every product video we create is built around a clear commercial objective, whether that’s increasing online sales, supporting a product launch or improving customer engagement, rather than being created for its own sake. Our experienced production team has worked across a wide range of sectors, including retail, ecommerce, manufacturing and consumer products, giving us a practical understanding of what works for different audiences and platforms.
As a full-service video production company, we manage every stage in-house, from creative development and scripting through to filming, editing, motion graphics and final delivery, so you work with one experienced team from start to finish rather than coordinating multiple suppliers.
This approach also means a single production can be adapted into content for websites, ecommerce listings, Amazon, paid advertising, YouTube, Instagram, TikTok and LinkedIn, helping you get more value from every filming day and making professional product filming a cost-effective investment across your marketing channels.
Investing in a professional product video is about more than presentation; it’s about giving customers the information and confidence they need to make a purchasing decision. A well-produced video can increase customer confidence by showing a product clearly from multiple angles, reduce uncertainty around size, quality or function, and communicate key benefits more effectively than text or photography alone.
Video also tends to improve engagement, keeping visitors on product pages for longer and helping them absorb information about what they’re buying. Beyond the immediate purchase decision, a single production can be repurposed across multiple channels, from your website and ecommerce listings to paid advertising, social media and marketplaces such as Amazon, providing reusable content that supports your wider marketing activity without the cost of separate shoots.
Over time, this consistent, high-quality video presence also strengthens how your brand is perceived by potential customers. Rather than guaranteeing a specific sales uplift, our focus is on producing content that helps customers make more informed decisions and gives your business valuable, flexible assets to use across your marketing channels.
According to Wyzowl’s annual video marketing survey, video plays a measurable role in how consumers research and decide on purchases:
• 85% of people have been convinced to buy a product or service by watching a video
• 63% of consumers say they would most like to learn about a product or service by watching a short video, well ahead of text-based articles
• 96% of people have watched an explainer video to learn more about a product or service
• 93% of video marketers say video has helped increase user understanding of their product or service
With offices in Derby, London and Manchester, we work with businesses throughout the UK, providing professional product video production wherever you’re based.
Our team has experience delivering projects for clients in cities including Birmingham, Nottingham, Leeds, Sheffield and Leicester, alongside businesses across the rest of the country.
Wherever your business is located, we can support your product video production from initial concept through to final delivery.
Take a deep dive into our product video production guide.
We will work closely with you and your working brief, helping you to identify your style, key messages and outputs.
Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard.
It’s time for production to begin with our professional production crew in our studio or at your location.
Our editors will use all filmed footage to bring the production together, adding music and animation where needed.
We will deliver your final product videos, via an online link ready for you to use on your e-commerce websites and social media channels.
Product video production is the process of creating high-quality videos that showcase a product’s features, functionality and benefits. Unlike traditional photography, product videos demonstrate how a product works, helping potential customers understand its value before making a purchase. They can be used on websites, ecommerce stores, social media, digital advertising and marketplaces such as Amazon to increase engagement and support buying decisions.
The cost of product video production depends on several factors, including the number of products, filming days, locations, creative requirements and post-production. Simple studio product videos generally cost less than lifestyle or campaign-based productions involving actors, multiple locations or motion graphics. After discussing your project, we’ll provide a tailored quotation based on your objectives, ensuring you receive the best value for your investment.
Most product video projects take between two and six weeks from the initial consultation to final delivery, depending on the complexity of the production. The timeline includes planning, scripting (if required), filming, editing, client feedback and final revisions. We’ll always provide a clear production schedule before filming begins, so you know exactly what to expect.
Product videos can be used across a wide range of marketing channels, including ecommerce websites, Amazon listings, social media, paid advertising, YouTube, email campaigns, digital displays and presentations. During production, videos can also be adapted into different formats and aspect ratios, making it easy to maximise the value of your content across multiple platforms.
Yes. Many businesses choose to film multiple products or create several versions of the same video during a single production day. This approach is a cost-effective way to build a library of content for websites, social media and advertising campaigns while maintaining a consistent visual style across your brand.
Absolutely. Every project begins by understanding your products, target audience and marketing objectives. From there, we can develop creative concepts, scripts, shot lists and storyboards to ensure your product videos communicate the right message while showcasing your products in the most engaging way possible.
Professional product videos help businesses present their products more effectively by demonstrating features, quality and functionality in a way that photography alone cannot. They can increase customer confidence, improve engagement and provide valuable marketing assets that can be used across multiple channels. A professionally produced video also strengthens brand perception and helps products stand out in a competitive marketplace.
Impress Video combines creative storytelling with commercial thinking to produce product videos that not only look impressive but also support wider marketing objectives. From concept development and filming to editing and final delivery, every stage of the production process is managed by an experienced team. With experience working across ecommerce, retail and manufacturing, we create content designed to engage audiences and showcase products at their very best.
A product video focuses specifically on demonstrating the features, functionality and benefits of a product, helping customers understand how it works before making a purchase. A promotional video, on the other hand, is designed to market a brand, campaign or service and often tells a broader story. While both are valuable marketing tools, product videos are typically used to support ecommerce, product launches and online sales, whereas promotional videos are often created to build brand awareness or advertise a wider offering.
Discuss how videos enhance online product pages by helping customers understand products before purchasing.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production
