Looking to elevate your brand’s presence? Discover the potential of advertising on streaming services. Reach diverse audiences with precision, leveraging platforms like Netflix, Hulu, and Amazon Prime. Let’s guide you through effective strategies to maximise your ad impact.
Advertisers always follow the audience. A decade ago, that meant focusing on traditional TV. However, advertisers had to adapt as viewers migrated to major streaming platforms like Netflix, Hulu, and Amazon Prime. Today, with the landscape further fragmented by single-network services like Peacock, Max, and Disney+, each platform offers a unique opportunity to connect with your target audience. Navigating this ever-evolving market can be challenging, but we can show you how to advertise on streaming services successfully and why it’s a strategy worth considering.
As the Founder and CEO of Podean and author of Amazon for CMO’s, Mark Power formerly said: “To do Television-suchlike advertising on a big screen in someone’s home is highly achievable now.” There is no need to spend a fortune to make it happen, as it is now more accessible to brands of all sizes to advertise on streaming platforms. With the extra help of using data to maximise the reach of our message, advertising on streaming services is more than possible.
When it comes to revenue and reach, Netflix, Amazon Prime, and Disney+ are the leading players as they offer unparalleled opportunities for advertisers to connect with vast audiences. Additionally, Max and Paramount+ command significant viewership, while Hulu, Peacock, and Apple TV+ attract audiences ranging from 25 to 50 million, each providing valuable advertising opportunities.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Before diving into specific platforms, consider these universal best practices for advertising on streaming services:
Streaming services offer detailed viewer data, including demographics and buying habits. To make the most of these tools, know exactly who you’re targeting. Develop a comprehensive buyer persona that goes beyond basic demographics.
Each streaming service attracts a slightly different audience. Even though many households subscribe to multiple services, they don’t all cater to the same viewers. Request audience demographics and viewership insights from each platform to determine the best fit for your brand.
TV screens are just one of many devices viewers use to watch video on demand. Your ad should be visually compelling, whether it’s displayed on a desktop, tablet, or smartphone, even on a screen as small as five inches.
When investing in a video production company like Impress Video, make sure the brand is featured loads of times throughout the story, not just as a logo at the end. Your viewers should understand what’s being advertised, even if they momentarily glance away.
Each streaming service provides guidelines for effective advertising. These are designed to help you meet viewer expectations and create high-quality ads. Familiarise yourself with these guidelines before starting the video production process.
Most streaming platforms offer two main options for purchasing ad space: direct buying or programmatic advertising through a partner.
To succeed in advertising on any streaming service, you need a compelling, high-quality video. Whether it’s an animated commercial or an explainer video, creating visually engaging content is crucial. Reach out to video professionals, like the experts at Impress Video Production, to start crafting the perfect ad for your brand’s streaming success.
Audiences, specially the younger ones, are increasingly moving away from traditional TV to embrace streaming on-demand content. In the first quarter of 2023 alone, cable and satellite companies lost approximately 2.3 million subscribers. This trend reflects a broader migration towards more flexible viewing options provided by streaming platforms.
As viewers continue to cut the cord, streaming services are becoming the primary destination for entertainment. Nearly 65% of UK households subscribe to at least one streaming service, with the average household subscribing to four. This widespread adoption underscores the dominance of streaming in the modern media landscape.
Streaming services aren’t just popular with younger audiences; they also attract a diverse demographic.
Moreover, 58% of streaming media viewers are over the age of 35. This makes streaming platforms a powerful tool for advertisers looking to connect with consumers of all ages.
Having all the above in mind, you can reach out now via our contact form, and experience the professional work that Impress Video Production offers. We are always beside your marketing needs and ready for action.
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