Ready to level up your advertising strategy? Say goodbye to generic campaigns and hello to precision targeting with BVOD Advertising. Reach your audience on their favourite platforms, with ads tailored to engage and convert.
Video on Demand with BVOD is an accurate play that does not disrupt traditional TV and online video advertising. Ever since its inception, using the traditional TV advertising platform has always been among most advertisers’ top priorities simply because it offers a vast spread area with an audience from everywhere. During the same stretch, online video has gained traction as it can be targeted more directly and measured with data. BVOD advertising combines the mass reach of television, targeted precision, and sophistication that digital media provides, resulting in rich data.
The TV industry is rapidly changing, and quick to embrace new opportunities. With the growing popularity of set-top boxes and connected TVs, broadcasters have found more platforms to showcase their content. While subscription models have successfully attracted many viewers, they don’t appeal to everyone. BVOD bridges the gap between traditional linear TV and social media video content, offering an alternative that combines the strengths of both.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
The surge in Video on Demand with BVOD has created a unique opportunity for advertisers to reach large audiences with targeted advertising. Let’s delve into the advantages of BVOD advertising and understand why it is becoming an increasingly valuable marketing strategy.
The data used for this targeting process are:
BVOD viewers are often more engaged than traditional TV audiences, actively seeking high-quality content and being more inclined to watch ads that align with their interests. This can result in a higher Return-on-Investment (ROI) for advertisers. It overlooks many influential factors fundamental to the value of BVOD advertising: big screen, quality content, high attention, sound on, high view-through, brand safe, trust.
The BVOD market in the UK is set to expand, providing valuable opportunities for advertisers and broadcasters alike, as viewers increasingly prefer on-demand content. It consists of mainstream broadcasters, each offering their own BVOD services. Their platforms combine the strengths of traditional TV and digital precision, offering advertisers extensive reach and targeted engagement.
This type of advertising provides a degree of flexibility that traditional TV advertising lacks. Advertisers can modify their campaigns in real-time, adapting to viewer behaviour changes and fine-tuning their messages as needed. The competitive nature of the BVOD sector makes broadcasters eager to attract more advertisers, thereby enhancing the negotiating power of those looking to secure media packages on these platforms.
It can be more economical than traditional TV advertising. By focusing on a specific audience, advertisers can ensure they reach the most relevant viewers at the optimal time. This precise targeting reduces wasted impressions and maximizes the efficiency of advertising budgets, making BVOD a particularly effective choice for many brands.
Effective media planning is essential for a successful television advertising campaign. Crafting a strong media strategy beforehand ensures your TV adds align with your brand’s demographic and budget, maximising impact and minimising waste. Are you new to TV media planning and need guidance? No worries, because we are here to help. Keep in mind that advertising during high-profile shows like “I’m A Celebrity” can require a significant investment, often costing millions.
At Impress Video Production, our goal is to deliver high Return-on-Investment (ROI) for our clients. You can see your investment on TV advertising impressively returning, within the first 3–6 months. If you’re interested in BVOD advertising, please reach out to Impress Video Production using the contact form on this page. We’d love to discuss how we can help.
Reach your audience with precision and impact by using BVOD advertising.
Fill out the BVOD Advertising form to enhance your brand’s visibility and boost profitability.
Share the details of your project with us, and we’ll ensure you make the most of BVOD to achieve effective results.
BVOD advertising is an excellent way to explore the potential of TV advertising for your brand. It allows you to establish a TV presence while managing your marketing budget effectively. Implementing a burst strategy can help build incremental exposure without overspending. In addition, it allows companies to build trusted brands and boost sales by putting their product in front of vast numbers of customers.
BVOD platforms give advertisers more control over ad placements, allowing them to select specific channels or programs within VOD services and keeping the brands away from inappropriate material.
A key advantage of BVOD advertising is the absence of ad fraud. Advertisers can trust that their ads are reaching genuine viewers, with transparent budgeting ensuring they receive what they pay for. This reliability makes BVOD platforms highly reputable within the media industry.
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