Are you ready to level up your advertising strategy using Video on Demand with BVOD? Say goodbye to generic campaigns and hello to precision targeting with BVOD Advertising. Reach your audience on their favorite platforms, with ads tailored to engage and convert.
Video on Demand with BVOD is an accurate play that does not disrupt traditional TV and online video advertising. Ever since its inception, using the traditional TV advertising platform has always been among most advertisers’ top priorities simply because it offers a vast spread area with an audience from everywhere. During the same stretch, online video has gained traction as it can be targeted more directly and measured with data. BVOD advertising combines the mass reach of television, targeted precision, and sophistication that digital media provides, resulting in rich data.
The TV industry is rapidly changing, and quick to embrace new opportunities. With the growing popularity of set-top boxes and connected TVs, broadcasters have found more platforms to showcase their content. While subscription models have successfully attracted many viewers, they don’t appeal to everyone. BVOD bridges the gap between traditional linear TV and social media video content, offering an alternative that combines the strengths of both.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
The surge in Video on Demand with BVOD has created a unique opportunity for advertisers to reach large audiences with targeted advertising. Let’s delve into the advantages of BVOD advertising and understand why it is becoming an increasingly valuable marketing strategy.
BVOD targets specific audiences with precise campaigns that reach them at the right time. In addition, BVOD is so powerful that it can craft customised target audiences. For instance, it can target non-existing customers or identify those at risk of churning. Each platform has tools to measure campaign effectiveness with tracking metrics like views, clicks, and conversions, and enabling advertisers to optimise their campaigns.
The data used for this targeting process are:
BVOD viewers are often more engaged than traditional TV audiences, actively seeking high-quality content and being more inclined to watch ads that align with their interests. This can result in a higher Return-on-Investment (ROI) for advertisers. It overlooks many influential factors fundamental to the value of BVOD advertising: big screen, quality content, high attention, sound on, high view-through, brand safe, trust.
The BVOD market in the UK is set to expand, providing valuable opportunities for advertisers and broadcasters alike, as viewers increasingly prefer on-demand content. It consists of mainstream broadcasters, each offering their own BVOD services. Their platforms combine the strengths of traditional TV and digital precision, offering advertisers extensive reach and targeted engagement.
Effective media planning is essential for a successful television advertising campaign. Crafting a strong media strategy beforehand ensures your TV adds align with your brand’s demographic and budget, maximizing impact and minimizing waste. Are you new to TV media planning and need guidance? No worries, because we are here to help. Keep in mind that advertising during high-profile shows like “I’m A Celebrity” can require a significant investment, often costing millions.
At Impress Video Production our goal is to deliver high Return-on-Investment for our clients. You can see your investment on TV advertising impressively returning, within the first 3-6 months. If you’re interested in BVOD advertising, please reach out to Impress Video Production using the contact form on this page. We’d love to discuss how we can help.
BVOD advertising is an excellent way to explore the potential of TV advertising for your brand. It allows you to establish a TV presence while managing your marketing budget effectively. Implementing a burst strategy can help build incremental exposure without overspending. In addition, it allows companies to build trusted brands and boost sales by putting their product in front of vast numbers of customers.
Reach your audience with precision and impact by using BVOD advertising.
Fill out the BVOD Advertising form to enhance your brand’s visibility and boost profitability.
Share the details of your project with us, and we’ll ensure you make the most of BVOD to achieve effective results.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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