TV media buying is the key to achieve the full potential of your advertising strategy. Embrace precision targeting and reach your ideal audience where they’re most engaged. Maximise your impact and elevate your brand presence with strategic TV media buying today.
In today’s competitive media landscape, effective TV advertising hinges on a well-thought-out media buying strategy. At Impress Video Production, we specialize in TV media buying, ensuring your advertisements reach the right audience at the lowest possible cost. By understanding the intricacies of how TV audiences are planned, bought, and sold, we empower your campaigns to achieve greater engagement and drive increased sales.
Despite the rise of digital platforms, TV advertising continues to hold significant weight for brands. According to a Thinkbox report, TV advertising scored a remarkable 42% in terms of trust, compared to just 8% for radio and 6% for YouTube. This trust is primarily due to the rigorous standards and approvals that TV ads must pass through Clearcast before airing. With the growth of online streaming and video-on-demand (VOD) services, now is an opportune time to invest in TV media buying. These platforms provide valuable data on viewer habits, enabling advertisers to reach audiences more effectively than ever before.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
TV media buying begins with a deep understanding of audience segmentation. A TV audience refers to the viewers who see your advertisements, categorized by age, gender, and socio-demographic characteristics. This segmentation enables advertisers to tailor campaigns more precisely. With over 100 audience combinations available, choosing the right segments is critical for maximizing your advertising impact.
In the UK, audience measurement is standardised by the Broadcasters’ Audience Research Board (BARB), which provides consistent and reliable data across the industry. They use a carefully selected panel of households to track viewership, offering invaluable insights into viewer behaviour. This data allows advertisers to make informed decisions on where to allocate budgets, ensuring your TV media buying is as effective as possible.
Once you’ve identified your target audience, the next step in your TV media buying process is selecting the best channels and time slots for your advertisements. Whether you’re targeting broad demographics or specific segments, our team at Impress can help you, as we work with major broadcasters to ensure your ad spend reaches the widest possible audience.
Using advanced tools and audience data is essential for optimising your TV media buying. By tracking impressions, frequency, and viewer engagement, we provide you with the insights needed to adjust your campaigns in real time and maximise your return on investment.
Working with a media buying agency like Impress Video Production can significantly enhance the effectiveness of your TV advertising campaigns. With our industry connections and expertise, we help you answer critical questions like:
What TV channels are best for my brand? What regions and times are ideal for airing my ads? How much should I budget for my TV advertising?
By conducting a thorough assessment of your product and target audience, we can present real-world statistics and data that guide your media buying decisions. If assistance is needed, please don’t hesitate to contact us via our contact form below. We are always beside your marketing needs and ready for action.
Average frequency refers to the number of times an individual is exposed to an advert within a specified time period. This metric helps advertisers understand how often their message is reaching potential customers, allowing them to gauge the effectiveness of their campaigns and make necessary adjustments to enhance impact.
Bumpers are brief advertisements, typically lasting around 10 secs, that are shown at the beginning and end of a commercial break during a main program. These quick spots are designed to capture viewer attention quickly and are often used to promote brand awareness or upcoming content.
Clearcast is the organization responsible for ensuring that adverts comply with regulatory standards before being aired on broadcast channels. All advertisements must be approved by Clearcast to ensure they meet legal and ethical guidelines, providing a level of assurance for both broadcasters and viewers.
A commercial break is the designated interval between television programs during which advertisements are shown. These breaks provide a crucial opportunity for brands to reach audiences when they are engaged and attentive, significantly impacting viewer recall and brand recognition.
Commercial share indicates the percentage of total viewership that a commercial broadcast channel captures during a specific time frame. This metric helps advertisers assess the popularity and effectiveness of a channel, guiding their decisions on where to place their ads for maximum visibility.
The time period for broadcasting e.g 09:00-17:30 = daytime.
Advertisement seen by the target audience for an average number of times.
Impressions represent the total number of times an advertisement is displayed to the target audience, regardless of whether it is clicked or engaged with. This metric is essential for evaluating the reach of an advertising campaign and understanding its overall visibility.
Ofcom is the independent regulator and competition authority in the UK that oversees various media industries, including television, radio, and the internet. Its role includes ensuring fair practices, protecting consumer interests, and maintaining standards across the media landscape.
The universe refers to the total target audience, expressed as a number measured in thousands for different television markets. This metric helps advertisers understand the scale of their potential audience, enabling them to strategize and allocate their advertising budgets effectively.
We start by understanding your advertising goals and target audience to develop an effective strategy.
Our team collaborates with channels and ad distribution agencies to prepare your advert for airing.
We create a TV advert schedule, detailing where and when your ads will air, along with estimated audience viewing counts.
Your ads are aired according to the schedule, reaching the intended audience during optimal viewing times.
After broadcasting, we analyse performance data to track website visits and calls generated by your advertising.
This feedback allows us to refine your strategy continuously, ensuring your TV media buying remains efficient and impactful.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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