If you’re reading this, you must be thinking of using DRTV advertising to elevate your business to reach new potential audiences.
If you are thinking, what is DRTV Advertising and how can it help you, we’ve got you covered. Simply put, DRTV is a TV advert that gets the viewer to take action on your advert, either by a call or visiting your website. Through a creative advert production, DRTV Adverts encourages a viewer to take immediate action upon seeing your advert. A call to action might be visiting a website, calling an 0800 number or downloading an app, therefore the results from a direct response advertising campaign can be measured immediately. It is known that direct response advertising is one of the most effective forms of advertising for a brand’s return on investment (ROI).
Viewers today watch their favourite TV shows with their mobile phone in hand. With streamers now including advertisements as part of their packages, viewers can look up your website without having to wait for a later time. As is the case with most TV brand advertising. What happens with Asda direct response ads (DRTV advert) for example, is that they will let you know they now have an app which you can download to shop on. Or, Go daddy might have a promo code you can ‘use today’ to receive a 10% discount on your domain purchase.
DRTV adverts can reach a wide audience based on your target audience profile.
The results from direct response ads are immediate. Adverts are more cost-effective than brand advertising, as you can scale up and down based on your results. TV Advertising positions your company’s offering above those who don’t have the budget.
DRTV Ads compel viewers to take action immediately, your adverts can have a ‘for a limited time only’ slogan.
You can track and measure your direct response ads results, allowing you to measure your ROI.
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The right DRTV avert will be emotive, moving, informative and last but not least memorable. It is key to produce quality direct response ads, as you want your viewing audience to take instant action, whether that’s heading to your website or calling your number.
In order to do this, your creative TV Advert needs to be of a good quality as it will be shown between other brands too, aiming for attention. Here, having the right budget and the right video agency for your advert along with the right budget for your ad spend is the winning formula to get the right impact you want your advert to have. TV is known to have the biggest compounder effect of any other media outlet – adverts can have 4-6 times profitability if done right. Here the monitoring of your advert is key and can be done so with software that allows you to track website visits or calls made to a specific number on your advert. Your ROI is now measurable, trackable and scalable.
Now that you have your engaging advert, it’s important to consider your TV advert placement strategically. Finding the right channels for your demographic is key, along with the time you advertise on them. Off-peak viewing times are best as it allows you to maximise on your budget, whereas peak times will certainly be more costly.
In recent years Digital TV has really been a cost-effective strategy, our clients have maximised on using free view channels and particular Sky channels as they have key audiences types that watch them. When media buying, we here at Impress will share packages that will allow you to allocate your ad spend accordingly. Our packages will ensure your advert is seen across a number of television channels, and the data you receive will allow you to make more informed choices going forward in both your TV and online marketing efforts.
Consistency is key, you want the viewers to have familiarity when making a call or visiting your website. So here your brand guidelines should be the same across all your media touchpoints from your DRTV advert to your website landing pages.
The great thing about your direct response advert is that you can test your advert across different regions of the country, especially to see what regions are engaging with your product or service better. Launching a new furniture store in the north? Great, you can target just the north and compare how it went with any launches from the south.
Working with the right video production agency is crucial for successful DRTV advertising. At Impress, we manage the entire process, from understanding your audience to crafting creative adverts that drive immediate responses and measurable results. With extensive experience in producing ads for brands of all sizes, we ensure your campaign is both impactful and cost-effective.
We handle everything in-house, from concept to broadcast, and provide detailed performance insights. As we work closely with ClearCast, clearing your advert and making your advert ready for broadcast will be easier than ever, delivering on time and on budget. As viewers increasingly engage with TV and streaming platforms on their mobile devices, direct response ads offer to connect and convert your target audience.
We analyse your brand and audience to craft a tailored advertising strategy.
Our team handles the entire ad creation process, from concept to final cut.
We manage the broadcast, monitor results, and optimise for maximum impact.
At Impress, we have a wide range of experience from Film and TV production to filming high-end commercials, we continue to work with brands who are launching new products to the FMCG (fast moving consumer goods) market, helping to bring ideas to TV Screens. Get in touch with our team today to see how we can help you attract the right audience for your product or service.
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