If you’re reading this, you must be thinking of using Direct Response Television (DRTV) advertising to elevate your business to reach new potential audiences.
If you are thinking, what is DRTV Advertising and how can it help you, we’ve got you covered. Simply put, DRTV is a TV advert that gets the viewer to take action on your advert, either by a call or visiting your website. Through a creative advert production, DRTV Adverts encourages a viewer to take immediate action upon seeing your advert. A call to action might be visiting a website, calling an 0800 number or downloading an app, therefore the results from a direct response advertising campaign can be measured immediately. It is known that direct response advertising is one of the most effective forms of advertising for a brand’s return on investment (ROI).
Viewers today watch their favourite TV shows with their mobile phone in hand. With streamers now including advertisements as part of their packages, viewers can look up your website without having to wait for a later time, as is the case with most TV brand advertising. Brands such as Coke and Nike, while an Asda DRTV will let you know they now have an app which you can download to shop on. Or, Go daddy might have a promo code you can ‘use today’ to receive a 10% discount on your domain purchase.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
The right DRTV avert will be emotive, moving, informative and last but not least memorable. The quality of a DRTV advert is key, as you want your viewing audience to take instant action, whether that’s heading to your website or calling your number.
In order to do this, your creative TV DRTV Ad needs to be of a good quality as it will be shown between other brands too vying for attention. Here, having the right budget for your advert along with the right budget for your ad spend is the winning formula to get the right impact you want your advert to have. TV is known to have the biggest compounder effect of any other media outlet – adverts can have 4-6 times profitability if done right. Here the monitoring of your advert is key and can be done so with software that allows you to track website visits or calls made to a specific number on your advert. Your ROI is now measurable, trackable and scalable.
Now that you have your engaging advert, it’s important to consider your TV advert placement strategically.
Finding the right channels for your demographic is key, along with the time you advertise on them. Off-peak viewing times are best as it allows you to maximise on your budget, whereas peak times will certainly be more costly.
In recent years Digital TV has really been a cost-effective strategy, our clients have maximised on using Freeview channels and particular Sky channels as they have key audiences types that watch them. When Media buying, we here at Impress will share packages that will allow you to allocate your ad spend accordingly. Our packages will ensure your advert is seen across a number of television channels, and the data you receive will allow you to make more informed choices going forward in both your TV and online marketing efforts.
Consistency is key, you want the viewers to have familiarity when making a call or visiting your website. So here your brand guidelines should be the same across all your media touchpoints from your DRTV advert to your website landing pages.
The great thing about your DRTV advert is that you can test your advert across different regions of the country, especially to see what regions are engaging with your product or service better. Launching a new furniture store in the north? Great, you can target just the north and compare how it went with any launches from the south.
Working with the right video production agency is crucial for successful DRTV advertising. At Impress, we manage the entire process, from understanding your audience to crafting creative adverts that drive immediate responses and measurable results. With extensive experience in producing ads for brands of all sizes, we ensure your campaign is both impactful and cost-effective.
We handle everything in-house, from concept to broadcast, and provide detailed performance insights. We work closely with Clear Cast in clearing your advert and ready your advert for broadcast, delivering on time and to budget. As viewers increasingly engage with TV and streaming platforms on their mobile devices, DRTV offers to connect and convert your target audience.
We analyse your brand and audience to craft a tailored advertising strategy.
Our team handles the entire ad creation process, from concept to final cut.
We manage the broadcast, monitor results, and optimise for maximum impact.
At Impress, we have a wide range of experience from Film and TV production to filming high-end commercials, we continue to work with brands who are launching new products to the FMCG (fast moving consumer goods) market, helping to bring ideas to TV Screens. Get in touch with our team today to see how we can help you attract the right audience for your product or service.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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