Unlocking the power of VOD Advertising: Targeted strategies for maximum impact
Video on Demand (VOD) refers to video content that viewers can choose to watch at any time, streaming it over the internet. Unlike traditional broadcast television, where content is delivered to a large audience simultaneously, VOD provides a personalised, on-demand viewing experience. In the UK, VOD typically refers to on-demand TV services, provided by broadcasters, allowing viewers to catch up on shows or access archived content through apps or set-top boxes. Popular platforms include Sky On Demand, ITV Hub, All4, My5 and UKTV Play.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Many advertisers view VOD as a cost-effective way to reach a narrower, more defined audience. Although VOD campaigns require less budget overall, the cost per viewer is higher compared to linear TV. To make VOD advertising worthwhile, advertisers need a deep understanding of their target audience. Otherwise, it may be more efficient to opt for linear TV, accepting the broader audience reach at a lower cost per thousand impressions.
Large UK advertisers often use VOD to engage lighter TV viewers (typically younger people, or very specific audiences) who are harder to reach at the same time with standard TV schedules. In such cases, VOD complements traditional TV advertising. Major VOD providers offer different levels of targeting, so choosing the right platform depends on the advertiser’s goals.
The main VOD advertising options in the UK are offered by three broadcasters: ITV, Channel 4, and Sky. Each provider has unique features and targeting capabilities, so understanding these differences is crucial for effective campaign planning.
VOD advertisers essentially pay for viewers, with costs depending on the number of viewers targeted and the price per viewer. A standard adult VOD campaign costs around £35 CPM, compared to approximately £10 on linear TV. This means it costs about 3.5p to reach one VOD viewer versus 1p for a TV viewer. The decision to invest in VOD should consider how effectively it can reach a more targeted audience compared to the broader reach of TV.
Our team at Impress Video Production, offers personalized service to help you decide between VOD and linear TV advertising. We’ll respond to your brief via email, phone, or in person, and quickly develop a media plan. Once it is approved, we can book the campaign within three days of receiving cleared funds.
Having all the above in mind, you can choose the right VOD for your needs. If assistance is needed, please don’t hesitate to contact us via our contact form below. We are always beside your marketing needs and ready for action.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
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