From Concept to Creation: Behind the Scenes of an Animated Video

An animated video is a mixture of creativity, teamwork and precision. So, the behind-the-scenes will take the process to make a final product that IMPRESSes your public. Furthermore, the production process has different stages that play a crucial role in making a successful video.

In addition, animated videos are powerful tools for communication and engagement, making it easier to understand complex concepts or processes. So, as animation offers limitless creativity and provides great returns for businesses, understanding the process behind it will make it simpler for you to decide to make an animated video.

Why Make an Animated Video?

Deciding to invest in an animated video for your business depends on your goals and the target audience you want to reach. Also, if you have it, hard to explain complex products, services or processes to your customers, then animation can simplify it and make it engaging to watch. Using visuals will boost online engagement, and website conversions and make your online presence stronger.

Moreover, animation helps captivate users’ attention quickly and is versatile across different industries. From education to marketing or corporate, making good storytelling will help you build your brand.

Behind the Scenes of Animated Video Production

1. Bringing Ideas to Life

The first step of any animation is having a concept to develop, it might be an explainer or a marketing video. Then, this concept is brought to life by a team of creative thinkers, writers and directors.

In this stage, you need to deep into research to make sure the idea aligns with the business message. For this part, the creators need to brainstorm with the team to get the initial concept into a clear vision. With this, not only will the video look good but also serve to connect with viewers.

2. Storyboarding to Visualise the Narrative

The storyboard is a visual script that describes each scene of the video production. This part is one of the most critical as it will be a guide for the production and each frame is meticulously revised.

Also, it shows the transitions and animations to ensure everyone involved from animators to designers knows what they have to do.

3. Crafting Characters and Design

When the storyboard is approved, designers start creating the characters and the animation environment. So, they decide on the visual look and the animated world with details.

Character design aims to craft personalities to tell a story visually that resonates with the audience. Animators focus on aesthetics and the character’s physical qualities, making sure they seem natural and convey emotions through expressions and movement.

4. Animation to go into the Characters

Bringing characters to life is the hardest part and the most labour-intensive of the animation process. Animators take static designers and make them alive with software like Adobe After Effects or Maya. Also, the animation process is time-consuming whether it’s 2D or 3D, requiring a lot of individual frames for each second of footage.

Every movement is planned and executed to make the video smooth and ensure it’s fluid and transitions between scenes are seamless. So, animation involves back-and-forth and revision of scenes.

5. Adding Audio Layers

Sound is a key part of ensuring a good viewer experience. It makes the video have a sense and look real, like the sound of footsteps or background music, it all adds depth to the animation.

Voiceover work is important as well, voice actors need to be chosen according to the intention tone and style of the video. Besides, recordings need to be synchronised with the animation., capturing the right emotion and strengthening the story.

6. Post-Production to Make the Final Product IMPRESSive

Post-production is the step in which everything comes together and editors polish the animation. From timing to transitions and effects, including sound, voiceover and visuals are blended perfectly.

In editing, colour grading and special effects are the final touches to the production. All in all, adjusting everything to evoke emotions and make a perfect animation.

7. Final Touch and Delivery

Once everything is adjusted and reviewed, the video is ready for client review. The team meets with the client to evaluate the video and check if any final changes are necessary.

When this finishes, the animation is delivered to the client and from sketch, it becomes an incredible animated video.

Overall, the production process of an animated video is time-consuming and requires creativity and technical expertise. Each step is key to making a video that tells a story and leaves a lasting IMPRESSion on your audience. However, with the right team of professionals, video production can be easier and ensure the outcome is IMPRESSive.

Thank you for reading the post,

Sara.

Contact Impress Video now

Do you want to do an Animated Video for your business? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!