Master the Art of Animated Videos: A Step-by-Step Guide

Animated videos are very interactive and boost viewers’ engagement if they are correctly approached. Furthermore, these videos are effective and versatile. So, animation can be key for interaction and can make video production successful. 

Whether you hire a video production company or do it yourself, it is important to know the production process behind the animated video. As a key tool, we have created a 7-step guide to getting you started to make a captivating video.

What are Animated Videos?

Animated videos are those that use animation techniques to bring status images or illustrations to life. Hence, making more dynamic and interactive video production. There are different types of animating videos, depending on the brand identity and the message to give. 

Videos with animation simplify complex concepts and ideas as well. So, using visuals, colours and compelling storytelling will give a clear message with the goal of viewers retaining and understanding the information. 

In addition, videos that include animations appeal to a wide range of audiences as they are not complex. And they are also a form of inclusivity to different viewers. 

animated videos definition
Understanding videos with animation

Steps to Create an Animated Video

1. Define Your Objective

Start by clearly defining the purpose and goal of the video production. It can be introducing a new product, educating your audience or promoting an offer. Having a clear goal will make the rest of the process easier and serve as a guide to the video production. 

2. Write a Video Script

To write a good script, you must gather information about your company’s clients and projects. Learn who your target audience is, and what their objectives are. Secondly, write a brief to determine the main objective, and the core message of the video. Make sure you answer these 4 questions:

  • What is the objective of the video?
  • Who is the target audience?
  • What action should the viewers take?
  • What message does the company want to send?

Finally, convert the message into a short and attractive story. Make sure you catch the customer’s attention in the first 8-10 seconds as it will determine whether the viewer stays or keeps scrolling. Also, include a call to action at the end of the video. Show them what the next step is. All in all, the script needs to be concise, engaging and tailored to the specific audience. 

3. Create a Storyboard

A storyboard is like a comic strip of an animated video. It is used to give decision-makers an idea of how the animated video will look before its production. It includes the scenes, dialogues and actions of the video and it can be done by hand or through online editing platforms. Also, storyboarding is a great way to visualise the process of production and make it faster. 

create a storyboard
Crafting the video’s storyboard

4. Choose the Animation Video Style

There are many types of animated videos, each with pros and cons. The most effective ones are the following:

The style chosen will depend on the company’s needs and budget. So, depending on the purpose of the video, there are effective types of explainer videos.

5. Animate your Video

To animate the video you can do it yourself or hire a video production company. If there isn’t any expert in your company and you have enough budget, we recommend you hire a video production company, as a high-quality video will have a great impact on your business. However, if you can’t afford it, you can also create a good video using your PC or smartphone. 

choosing animation
Selecting the right animation

6. Add Music to the animated video

Once you have the video, add some background music as it increases the viewers’ attention rate. When choosing it, think about your buyer persona and the emotion you want to evoke. Also, make sure you get it from royalty-free sites as otherwise, you will have to pay for it. So, keep in mind the importance of quality sound in video production.

7. Add the right voice-over

You can either hire a voice-over artist or record it yourself. Regardless of the chosen option, a good voice-over will help you improve the quality of the animated video. Also, make sure that it is understandable and is not talking too fast or too soft. Lastly, record a professional voiceover that matches the visuals and boosts the storytelling. 

 

 

Animated videos are a powerful tool to communicate a message, showcase a product or service and connect with the target audience. Also, they make it simple for users to understand complex processes through dynamic elements that capture the viewer’s attention. By understanding the impact, making a clear goal and following the steps provided, you will make a compelling and engaging video.

Thank you for reading,

Maria & Sara.

 

Contact Impress Video now

If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!