15th October 2020
Thinking about animated video production? Whether you hire a video production company or do-it-yourself, it is important to know the production process behind the animated video.
As a key tool, we have created a 6 step guide to getting you started.
Steps to create an animated video
1. Write a video script
Firstly, you have to gather information about your company’s clients and projects. Learn who your target audience is, and what their objectives are. Secondly, write a brief to determine the main objective, the core message of the video. Make sure you answer these 4 questions:
- What is the objective of the video?
- Who is the target audience?
- What action should the viewers take?
- What message does the company want to send?
Finally, convert the message into a short and attractive story. Make sure you catch the customer attention in the first 8-10 seconds as it will determine whether the viewer stays or keeps scrolling. Also, include a call to action at the end of the video. Show them what the next step is.
2. Create a storyboard
A storyboard is like a comic strip of the animated video. It is used to give decision-makers an idea of how the animated video will look like before its production. It includes the scenes, dialogues and actions of the video and it can be done by hand or through online editing platforms.
3. Choose the animation video style
There are many types of animated videos and each of them has its pros and cons. Below are the most effective ones:
- 2D ANIMATION VIDEOS, the most commonly used.
- 3D ANIMATION VIDEOS
- LIVE-ACTION WITH TRACK ELEMENTS
- KINETIC TYPOGRAPHIC ANIMATION
- HANDCRAFT ANIMATION VIDEOS
The style chosen will depend on the company’s needs and budget. If you want to learn more about the types of animated videos you can check our “the most effective types of explainer videos” blog.
4. Animate your video
To animate the video you can do-it-yourself or hire a video production company. If there isn’t any expert in your company and you have enough budget, we recommend you hiring a video production company, as a high-quality video will have a great impact on your business. However, if you can’t afford it, you can also create a good video using your PC and some online templates.
5. Add music to the animated video
Once you have the video, add some background music as it increases the viewers’ attention rate. When choosing it, think about your buyer persona and the emotion you want to evoke. Also, make sure you get it from royalty-free sites. Otherwise you will have to pay for it.
6. Add the right voice-over
You can either hire a voice-over artist or record it yourself. Regardless of the chosen option, a good voice-over will help you improve the quality of the animated video.
Animated Video Production at Impress
Our team at Impress have worked with several companies across the UK to produce high quality animated explainer videos. After reading this blog you may have an idea about the processes involved in its production. However, if you have any questions, please don’t hesitate to contact us.
Thank you for reading,